Google Ads conversion tracking for affiliates

What is it, why you need it and how it works

The Basics

What is Google Ads conversion Tracking?

It’s the action of informing your Google Ads account that a user that came from one of your Goolge campaigns did an action that is valuable to your business.

Based on the conversion information that you feed Google with, you can optimize your campaigns, targeted keywords, and adjust your bids.

Data driven campaign

Every aspect of your campaign’s performances is affected by the data created and collected by Google Ads and Google Analytics tag.

  • The Cost Per Click
  • Ads position
  • Quality Score
  • Click Through Rate
  • Return On Ad Spent

The Affiliate's challenge

Because you can’t place your Google Analytics tag on the merchant’s “thank you” page, you can’t inform Google about the conversions events.

  • Increased Cost per click
  • No auto-optimization
  • No access to advanced tools
  • Wasted resources.
  • Lower Quality Score

Google Ads (formerly Adwords) Conversion Tracking for Affiliates

This infographic outlines how the data is passing from one touch point to another and back to Google Ads.

When the flow is completed, Google Ads can finally take into consideration the complete data-set and factor the metrics into the marketer’s QualityScore.

Google Ads conversion tracking for affiliate marketers
Google Ads conversion tracking for affiliate marketers

Leverage your conversion data and increase ROI

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