Laurent Malka

Laurent Malka is the Co-Founder of Anytrack. He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.

how successful media increased facebook ads ROAS by 115% with AnyTrack and facebook conversion api

Customer Stories

Successful Media Doubled its ROAS with the Facebook Conversion API and AnyTrack

Facebook is one of the best traffic sources for performance marketers. There’s no shortage of inventory, a myriad of targeting options, ad formats, and users can be easily reached across devices, apps, and platforms.
However, in order to leverage the Facebook Ad platform and get a fair chance to reach the right audiences, marketers must feed their Facebook Pixel with quality conversion and audience data.

Laurent Malka May 4, 2021

Product

How to Track 2020 Roller-coaster?

Wrapping up 2020 is not going to look like last year, and by a looong shot!
2020 was by far one of the strangest, challenging, and interesting year.

Laurent Malka January 24, 2021

Affiliate Marketing

Top Reasons AnyTrack is on Neil Patel’ Blog

Laurent Malka January 5, 2021

Product

New features we shipped in September 2020!

Laurent Malka September 22, 2020

Affiliate Marketing

The 9 Best Affiliate Tracking Software Solutions

Laurent Malka September 9, 2020

The best affiliate programs are integrated in AnyTrack

Affiliate Marketing

The Best Affiliate Programs For Smart Marketers

Laurent Malka September 4, 2020

Product

New Feature: The Conversion Data Mapping

Conversion Data Mapping is part of the foundations of your data driven marketing campaigns.

Laurent Malka August 14, 2020

What is a postback URL in digital advertising

Product

The Postback URL Ultimate Guide

A Postback URL (AKA server to server pixel) is used in digital marketing to pass conversion data between a merchant and a marketer.

Laurent Malka July 17, 2020

Customer Stories

Episode 1: Stories from the tracking frontline

During the past couple of weeks, we’ve seen interesting marketing flows, customers twisting their arm instead of simply following the standard steps. Eventually, some of the support requests and the demo we ran, led us to enhance the platform to cover more marketing flows.

Laurent Malka May 22, 2020

PPC

The Top 5 Reasons that get your Facebook Ad account disabled

If you’re in the performance marketing industry, chances are that you’ve had your Facebook ad account disabled more than once, and without any clear explanations. In this post, you will get some insights about the Facebook automated review process, how to protect your account and avoid the fatal sentence.

Laurent Malka May 8, 2020

Change Log 17

Product 10

Data Driven Marketing 9

Affiliate Marketing 9

PPC 4

Online Advertising Industry News 3

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Laurent Malka

Successful Media Doubled its ROAS with the Facebook Conversion API and AnyTrack

How to Track 2020 Roller-coaster?

Top Reasons AnyTrack is on Neil Patel’ Blog

New features we shipped in September 2020!

The 9 Best Affiliate Tracking Software Solutions

The Best Affiliate Programs For Smart Marketers

New Feature: The Conversion Data Mapping

The Postback URL Ultimate Guide

Episode 1: Stories from the tracking frontline

The Top 5 Reasons that get your Facebook Ad account disabled

Ready to turn more visitors into conversions?

It takes 5 minutes to unlock your data.

Company

Resources

The Platform

Use cases

Insights from the blog

How to track conversions with webhooks

Top 3 Facebook Retargeting Tips for SEO Marketers

The UTM Tracking Parameters Saga: When your UTM Tracking Template Goes Rogue 🕵️‍♂️

Unleash Your Marketing Data with AnyTrack and Google Analytics GA4

GA4 For Affiliate Marketing