We have added additional tracking settings to the Shopify Integration, which will improve the customer journey tracking across your checkout funnels.
The new configurations are accessible from the web property settings.
Default client side event tracking:
ViewContent
(New): This event will trigger every time a customer sees a specific product. (enabled by default)AddToCart
: This event triggers every time a customer adds a product to its cart. (enabled by default)purchase
: This event triggers from the checkout page, but it’s disabled by default as the preferred tracking method is server side.
Tracking parameters:
Until now, we were tracking conversions using hidden parameters atclid
passed into checkout funnel. While this method is the best method for most Shopify stores, it has proven problematic for customers using non standard checkout plugins.
We’ve added a new method that will pass the atclid
tracking parameter to your product links when the event addtocart
is triggered.
You can choose ether method, but the default method will now be the “tracking parameter method”.