Shopify Integration Improvements

shopify ad tracking

We have added additional tracking settings to the Shopify Integration, which will improve the customer journey tracking across your checkout funnels.

The new configurations are accessible from the web property settings.

Default client side event tracking:

  • ViewContent (New): This event will trigger every time a customer sees a specific product. (enabled by default)
  • AddToCart: This event triggers every time a customer adds a product to its cart. (enabled by default)
  • purchase: This event triggers from the checkout page, but it’s disabled by default as the preferred tracking method is server side.

Tracking parameters:

Until now, we were tracking conversions using hidden parameters atclid passed into checkout funnel. While this method is the best method for most Shopify stores, it has proven problematic for customers using non standard checkout plugins.

We’ve added a new method that will pass the atclid tracking parameter to your product links when the event addtocart is triggered.

Shopify integration improvements
Shopify Integration Improvements 1 - - KROgkODTGi

You can choose ether method, but the default method will now be the “tracking parameter method”.

Update your Shopify Tracking Settings

Update your shopify tracking settings in order to improve you ad tracking and attribution
Improved

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Shopify Integration Improvements

We have added additional tracking settings to the Shopify Integration, which will improve the customer journey tracking across your checkout funnels. The new configurations are

Read More »