It’s only when you realize that most conversions don’t happen on a “Thank You” page, that the real conversion tracking challenges begin.
Because there are so many possible conversion tracking scenarios, those challenges multiply themselves and even the most savvy online marketers can start questioning their skills.
Modern marketers use a variety of marketing apps and marketing channels, making conversion tracking always more complex and challenging.
Conversion data comes from many sources and in various formats. How are you bringing this data across your marketing apps?