It’s only when you realize that most conversions don’t happen on a “Thank You” page, that the real conversion tracking challenges begin.
Because there are so many possible conversion tracking scenarios, those challenges multiply themselves and even the most savvy online marketers can start questioning their skills.
Modern marketers use a variety of marketing apps and marketing channels, making conversion tracking always more complex and challenging.
Conversion data comes from many sources and in various formats. How are you bringing this data across your marketing apps?
Facebook is one of the best traffic sources for performance marketers. There’s no shortage of inventory, a myriad of targeting options, ad formats, and users can be easily reached across devices, apps, and platforms.
However, in order to leverage the Facebook Ad platform and get a fair chance to reach the right audiences, marketers must feed their Facebook Pixel with quality conversion and audience data.
Marketing Orchestration is something that can be quite hard to wrap your head around if you are trying to do it yourself for the first time. It’s basically a complex system that will help you automate marketing, based on data.