It’s no secret that comparison website are highly converting assets. In today’s environment, consumers search, compare and aim to get the best possible deal. Whether for a B2B software, a loan or a credit card, savvy consumers make informed decisions.
In this playbook, you will learn how to advertise an affiliate website on Google Ads, and leverage every single conversion to optimize your campaigns for Target CPA.
Learn about the optimal traffic and tracking flow of a comparison website.
How to set up your stack to track your comparison website in 5 easy steps.
Here is how AnyTrack connects the dots between your traffic sources, website, Google Analytics, and affiliate networks.
To start tracking your website, you first need to add the AnyTrack TAG in the head section of your site.
Then, connect your Google Analytics and Facebook Pixel, which will allow AnyTrack to send conversions to each analytics platform.
Note:
AnyTrack provides you with a rich catalog of affiliate network integrations.
Note: Selected networks are connected via API. (CJ, Rakuten, Flexoffers)
Auto-track automatically collects clicks, and form submissions from your site, without writing code and sends it to your marketing & analytics tools.
Options to update your links if you use a redirect plugin or cloacker: Update the rel attribute with the network’s name.
Ex: impact, hasoffers, cj, clickbank
Linking your Google Ads and Google Analytics account enables the following features:
The setup is very simple and is done within your Google Analytics account.
Since tracking starts with accurate click tracking, you need to update two settings in your Google Ads account. Both settings will apply across your account and will guarantee that Google passes all the required tracking parameters.
There are several configurations that you need to perform before you track and optimize your campaigns based on your Phonexa conversions.
Note: Google Analytics conversion goals were created when you connected your Google Analytics account in AnyTrack.
Now that your account is properly set up, you can create your campaigns, set your bid strategy and select the conversions you want to optimize the campaign with:
The last step of the campaign setup is your ad and specifically the Final URL.
Reminder: The Final URL is the page that visitors reach when clicking on your ad.
Since you’ve previously added the tracking URL template and enabled Auto-Tagging, you simply have to add your landing page URL to your ad.
(Much Harder!!)
