Laurent Malka August 30, 2023
If you’re looking to step up your marketing game, advanced marketing tools like AnyTrack can help you speed things up and get better results.
AnyTrack’s robust connection with Facebook’s API enriches your audience data, pulling in conversions from diverse sources like Shopify, WooCommerce, ClickFunnels, and more.
Whether eCommerce, Lead generation, or affiliate marketing, AnyTrack will track and sync your data across your marketing channels, data warehouses, and tools.
Evolve beyond Facebook by feeding all your marketing channels with your first party data.
AnyTrack automates your first party data foundation, and lets you easily activate all your audiences everywhere!
AnyTrack leverages more than 30 data points to provide the most accurate conversion data to the Facebook API.
Track and syncs conversions in real-time so you can make informed decisions, at every stage of your campaign funnel.
Leverage the entire campaign dataset across your marketing tools and deliver consistant copy on all platforms.
Target the right audiences with the right ads at the right time. Build razor targeted audiences in real-time and improve ROI.
Don't wait for Facebook reports to make decisions. AnyTrack realtime reporting gives you the data you need, when you need it.
Run data driven marketing campaigns across ad platforms, and activate audiences segments where you want, when you want.
Most frequent questions and answers about Facebook Conversion API
Open the Facebook Event Manager, select the event you want to inspect, and check the Sampled Data.
Yes. Once Facebook Attributes the conversion to your ads, they will be displayed in the Ads Manager.
The Conversion Data sent is a blend of the conversion data received from your integration (ex: Shopify, Clickfunnels) and processed data generated in our conversion engine. The data is then sent to the Facebook platform according to the Facebook Developers requirements.
When you integrate your conversion sources (Shopify, Clickfunnels) with Anytrack, all available parameters and values are automatically parsed and forwarded to the Facebook API. Your match rate will instantly improve and will be reflected in your Facebook Event Manager.
To pass conversion data to the Facebook Conversion API, you should use a service like AnyTrack which is part of the a Facebook Business Partner ecosystem.
Or you can hire a developer to implement the Facebook Conversion API manually.
The Facebook Conversion API works like the Facebook Pixel, but instead of sending conversion data by loading the facebook pixel on your page, the conversion data is sent from AnyTrack server to the Facebook Servers.
Because the facebook conversion api does not rely on the browser to load the facebook pixels, and instead sends the conversion data from a server, the data cannot be blocked by ad blockers, or browser privacy restrictions. Therefore, when using the facebook conversion api, you improve the quality of the conversion data sent to facebook, increase conversion attribution, and can better leverage facebook ads optimization.
The Facebook Conversion API is extremely complex.
Aside from the standard facebook business requirements, you need to orchestrate both on-site data collection, server-side data processing, and unify the processed data before sending it to the Facebook Conversion API.
Conversions are sent in real time to the Facebook Conversion API, and it takes between 10-20 minutes to be displayed.
When you connect your conversion source and AnyTrack, conversions are first processed by AnyTrack. The processing happens in real time and includes deduplication process based on transaction id and order id received by your conversion source.
