Google Ads Affiliate Tracking Explained

How AnyTrack helps you make the most out of your search campaigns.

Initial engagement data

Visitors click on your ads

This is the moment where Google Ads sends URL parameters into your landing page.

UTM Parmeters
Keywords
GCLID

These parameters are crucial to track and measure the customer journey.

Initial engagement data

AnyTrack captures the visitor's tracking info

AnyTrack on-site's magic

When visitors hit your landing page, AnyTrack collects and stores all URL parameters and generates its own session tracking data.

Identifies affiliate links
Identifies forms
Ties tracking data with Google Analytics and other analytics tools.

AnyTrack captures the visitor's tracking info

Clicks on Call to Action & Form Submissions

Analytics Events Tracking

While your visitor browse through your site, AnyTrack collects engagement events such as opt-in to your newsletters and click on Call To Actions.

Appends 'click_id' to affiliate links
Injects 'click_id' into optin forms
Send Events to Google Analytics & Facebook Pixel

Clicks on Call to Action & Form Submissions

Visitors convert on offers

Conversion tracking

Conversions triggered in your affiliate programs are automatically sent via API or Postback URL to AnyTrack.
Conversions are sent to:

Google Analytics
Facebook Server-Side API

Visitors convert on offers

Google Ads Conversion tracking

Google Ads Conversion Tracking

Once conversions are tracked in AnyTrack, they are attributed to Google Ads campaigns.

Automatic tracking
Multiple conversion goals
CPA optimization

Google Ads Conversion tracking

“AnyTrack Has Been A Game Changer”

What I can say is this, AnyTrack is BY FAR the best solution on the market to track off site conversions in the affiliate marketing world and actually pass that data back to Google Analytics and Google Ads in real time. NO OTHER SOLUTION (that I have found after much research) manages to accomplish this so easily as does the AnyTrack platform.

Matt O.

Entrepreneur

December 3, 2019

FAQ

What is the difference with google analytics tracking?

AnyTrack is different as it allows to sync your conversions from any affiliate program into Google analytics.

Why can't I use the google Ads conversion script?

The Google Ads conversion script can be added to your site, but not on external sites such as affiliate programs or offers.Therefore, it won’t help you track your conversions.

Can I use AnyTrack if i am not an affiliate?

Absolutely, AnyTrack can be used for any type of digital marketing.

Why are conversions going through Google Analytics?

By sending conversions to Google Analytics, you make the most out of your traffic as you can track conversions from Google Ads campaigns as well as other traffic sources.

Can I try Anytrack before I pay?

Yes. You can fully use the platform for 14 days before being prompted to pay. If during the 14 days you decide that AnyTrack is not for you, you can simply close your account.

Is anyTrack compliant with google policies?

Yes, we strictly follow Google Analytics and Google Ads tracking protocols, including Parallel Tracking.