Laurent Malka
May 18, 2021
Increase conversions by retargeting engaged users in Google Ads.
How to leverage engagement data in Google Ads.
Increase the life time value of your traffic
The basics
When you sync your engagement and conversion data with Google Analytics and Facebook Pixel, you’ll be able to retarget users based on the actions they took on and off your site.
In other words, you turn anonymous data into marketable assets and extend the life of the visitors you acquire through either organic, social or paid campaigns.
Iterate & Scale
You can achieve growth through a variety of means. But to guarantee a consistent and long term growth, you need a data collection strategy so you can build an data-asset that you can use to fuel your marketing.
Once you have your data in place, you can apply your marketing and sales strategies to monetize it as you see fit.
How it works:
- Connect your Google Analytics to your property.
- In Google Analytics, build a custom audience.
- Share your audience with Google Ads.
- Create a campaign in Google Ads to target this audience.
Tools you need:
Google Analytics
How Google Analytics works with AnyTrack
When you connect your Google Analytics account with AnyTrack, your Google Analytics account is instantly enriched with engagement events and conversion from your affiliate networks.
Google Analytics conversion data is then synced with your Google Ads account so you can take advantage of Google Ads CPA bidding and optimization engine.
Actionable Data
Sync any type of conversion data with your Google Analytics account to instantly turn data into marketable assets.
- Audience building
- Retargeting campaigns
- Discover content opportunities
- Cross device targeting
- Customer lifetime value reports