Creating a lead-generation campaign on Google Ads only requires a few clicks. But making sure your campaign can scale and stays profitable, requires accurate and automatic conversion tracking.
In this playbook, we will show you how AnyTrack enables you to take advantage of all the advanced tools Google Ads provide to improve and automate your campaign optimization.
How AnyTrack tracks the conversion data flow across your lead generation funnel.
How to setup your marketing stack to start tracking your conversions in 5 easy steps.
Each touch-point, automatically tracked and synced across your analytics and marketing channels.
To start tracking your funnel, you will first need to add the AnyTrack tracking code to your site. Very much like adding Google Analytics, you simply need to add the tracking code in the head section of your site. As soon as the code is on your site, it will start collecting traffic data.
AnyTrack has an extensive integration catalog that allows you to easily connect your AnyTrack account with any CRM or Lead Generation software. AnyTrack provides you with a pre-configured Postback URL which carries the required parameters to track conversions.
Alternatively, you can use webhooks to track conversions back to AnyTrack.
AnyTrack makes it easy to track form submissions (opt-ins) and pass tracking data to your CRM.
Add a hidden field to your form with the default value {click_id} and AnyTrack will automatically substitute the field with the tracking data:.
clickid {click_id} Linking your Google Ads and Google Analytics account enables the following features:
The setup is very simple and is done within your Google Analytics account.
Since tracking starts with accurate click tracking, you need to update two settings in your Google Ads account. Both settings will apply across your account and will guarantee that Google passes all the required tracking parameters.
There are several configurations that you need to perform before you track and optimize your campaigns based on conversions coming from your CRM or Lead Generation software:
Note: Google Analytics conversion goals were created when you connected your Google Analytics account in AnyTrack.
Now that your account is properly set up, you can create your campaigns, set your bid strategy and select the conversions you want to optimize the campaign with:
The last step of the campaign setup is your ad and specifically the Final URL.
Reminder: The Final URL is the page that visitors reach when clicking on your ad.
Since you’ve previously added the tracking URL template and enabled Auto-Tagging, you simply have to add your landing page URL to your ad.
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