About AnyTrack

Most marketers make budget decisions on data they can't trust. The ad platform reports one number, the CRM reports another, and the gap between them is wasted spend nobody can see.

We built AnyTrack to close that gap. One Tracking Tag connects your sales and marketing stack, recovers the conversions browsers hide, and sends real revenue back to your ad platforms through their Conversion API. No developer, no manual postbacks, and no guessing which half of your budget is working.

AnyTrack was built by two founders: a performance marketer and an engineer. One spent 15 years scaling paid campaigns in industries where a single point of attribution accuracy separated profit from wasted budget. The other builds the infrastructure most marketing teams never get access to: real-time data pipelines, Conversion API delivery, and identity matching.

We started with affiliate marketers, and a problem nobody had solved. Their conversion data was locked inside the affiliate network, cut off from Google Analytics. Knowing what drove a sale was hard enough. Feeding that conversion data back into Google Analytics and Google Ads was the real challenge, so we built it. For the first time, an affiliate could tie their sales to their Google Analytics data in real time: the revenue behind every page and category, organic traffic told apart from paid, and custom audiences built from real conversions. The full access to their own data that business owners were always supposed to have, finally in their hands.

Linking those paid campaigns through Google Analytics was stage two, and that's when it got interesting. AnyTrack turned affiliate conversions into enhanced eCommerce data, so affiliates could retarget from the same dataset eCommerce brands used, and compete with them on equal footing.

Then lead generation and eCommerce marketers took a hard look at their own numbers, realized their data wasn't as good as they thought, and asked us to connect AnyTrack to Shopify, WooCommerce, ClickFunnels, and the rest of their stack. Agencies and info-product operators followed, and we grew the product with all of them. The rest is history.

Today AnyTrack connects the whole stack. The reason we build it hasn't changed: marketers shouldn't need an engineering team to see what's actually driving revenue.