Discover the Smarter Hyros Alternative

Both, in parallel, and this is a key difference from Hyros. AnyTrack attributes every conversion to the campaign that drove it using the click ID, and sends it to that platform's Conversion API so bidding optimizes on real sales.

At the same time, AnyTrack sends your visitors' events, from content views and add-to-carts to purchases, to every ad platform you've connected. Events are tied to the user with first-party and zero-party data (the emails and details your customers share), so Google, Meta, TikTok, and Microsoft each build retargeting and lookalike audiences from your full behavior stream, not just from their own clicks.

In practice: a purchase driven by a Google ad also feeds your Meta and TikTok audiences. Classic trackers attribute each conversion to the single platform that drove the click; none of them sends your events to every ad platform in parallel for audience building.

Hyros is an ad tracking and attribution platform positioned for high-ticket offers and businesses with large ad budgets. It tracks conversions primarily through the customer email addresses collected in your funnel, then reports attribution across your campaigns.

AnyTrack takes a different architectural approach: first-party click IDs collected at the ad click, stored server-side in the Data Store, enriched with identity and attribution data, and sent to every ad platform you connect.

Hyros uses your customer's email address as the tracking key that ties leads to checkout events. When a user opts into your funnel and later purchases, Hyros links the lead email with the purchase email.

The method works when the two emails match, and breaks when they don't:

*The average user has two email accounts (source↗), and savvy internet users often have five or more.
*In B2B, the email on a personal Facebook account rarely matches the work email used to buy.
*Users give a throwaway email at opt-in and their real email at purchase.

AnyTrack keys attribution off the first-party click ID collected at the ad click. Hashed customer data adds identity signals on top; it is never the single point of failure.

Email-based tracking generally requires passing your customer's email address through your funnel, often in URL parameters on the confirmation page. Any script present on that page can read it, and Google explicitly prohibits sending personally identifiable information to Google Analytics (see Google's policy↗), which can get an Analytics property suspended.

AnyTrack collects customer data as hashed, normalized event attributes and sends conversions server-side, so raw personal data doesn't ride along in your URLs.

Yes, and this is the single most common reason marketers tell us they're switching from Hyros (their words, from our demo calls). When part of the checkout happens outside your funnel, a browser-side tracker loses the trail.

AnyTrack tracks the conversion where it's actually recorded (Shopify, WooCommerce, SamCart, ClickFunnels, your CRM, or an affiliate network) through a server-side integration, then resolves it back to the original ad click using the stored click ID. The order is attributed and sent to your ad platforms even when the buyer never returns to a thank-you page.

Hyros onboards new customers through a demo call, and testimonials from marketers who switched to AnyTrack commonly mention minimum ad-spend expectations around $50,000/month.

With AnyTrack, you create a free account, install one Tracking Tag, and start tracking the same day. No call required, though our team is there when you want one.

Hyros doesn't publish self-serve pricing; plans are quoted through their sales process. Check their website for current details.

AnyTrack's pricing is public: a Free plan to start, paid plans from $100/month, a 14-day free trial, and no long-term commitment. See AnyTrack pricing.

AnyTrack uses click-based attribution with two switchable models, First Ad Click and Last Ad Click, selected in the Campaign Report. Attribution windows are configurable (1, 7, 30 days, or maximum), reporting is near real-time, and multi-channel attribution works across paid, organic, email, and social through UTM parameters.

Hyros advertises several attribution models; check their documentation for the current list.

The bigger difference isn't the model count. It's what happens after attribution: AnyTrack also sends your events to every connected ad platform in parallel for audience building (see the first question in this FAQ).

The Conversion API is Meta's server-side delivery channel for conversion data. It works with the platform's native signals and first-party data, and it accepts conversions whether or not you collected personal information from the buyer.

Offline conversion uploads, by contrast, only attribute when the personal information you collected (usually the email) matches an ad account profile. No match, no attribution.

AnyTrack sends conversions through the Conversion API with hashed customer data and the original click ID attached, which is what drives strong Event Match Quality.

Yes.

Marketers comparing Hyros most often shortlist AnyTrack, Voluum, RedTrack, Triple Whale, and Wicked Reports. If you're evaluating the category, see how AnyTrack compares to Voluum, RedTrack, Triple Whale, and Wicked Reports.

You can run both side by side; installing AnyTrack doesn't interfere with an existing setup. Create a free account, add the Tracking Tag to your site, connect your ad platforms and conversion sources, and compare the numbers for a few days before you cancel anything. Most marketers are fully live in under an hour.

Based on customer testimonials that switched from Hyros to AnyTrack, and on the research we've done on the Hyros platform, AnyTrack provides a more holistic approach to tracking and attribution.

Yet, "better" is a very subjective adjective, which should be taken with caution, as it only relates to your use case.

To find out, you can simply try AnyTrack free.

No. A wide range of performance marketers uses AnyTrack. Whether you promote your product, an agency, or an affiliate marketer, you can only succeed in your campaigns if you track your conversions.

Upon selecting a plan, you will have 14 days to use the platform with all its features and options. At the end of the 14 days, your payment method on file will be charged for the monthly subscription.

Yes. At any given time, you can upgrade or downgrade. If you decide to downgrade to a lower plan, your subscription will be available until the end of the current billing cycle.

Yes. Contact us for more info.

Yes. At any given time you can cancel your account, and you will not be charged.

Traditional trackers track the conversion event and its value, while AnyTrack goes beyond the conversion event, by also tracking the data associated with the conversion.

*The Brand Name
*The Conversion Type (lead, sale, trial)
*The Currency (enable multi currency)
*The conversion status
*The transaction ID
*The actual sale value (not only the commission)

Yes. AnyTrack connects Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Taboola, and Outbrain. See pricing for plan limits.

Over the past months, we've received plenty of questions about Hyros and how AnyTrack compares to Hyros.

To make this process more convenient for our customers, we reviewed the Hyros platform and put together an easy-to-understand comparison table and answers to the questions we hear most.

We last reviewed this comparison in July 2026. Hyros is actively developed software, so some details may have changed since; if you spot something outdated, tell us and we'll correct it.

Whether managing PPC, social, or display ads, you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.

AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.

Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.

While many tools promise effortless tracking, few truly deliver. AnyTrack stands out by automating the entire process, from integration to data syncing and attribution, across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.

Setup is effortless. With no-code integration, you can connect your marketing stack in minutes and start tracking immediately.

Yes. AnyTrack connects with all major ad networks, CRMs, and analytics tools, keeping everything in one place.

No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.

Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.

AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.

Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.

Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.

No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.