Feed your ad AI closed deals.
Feeding cleaner data to ad platforms for 1,000+ brands
Are you optimizing ads on raw leads or actual buyers?
Your CRM knows which leads close. Your ad platforms don't. They optimize on form submissions, costing you budget on tire-kickers and lookalikes that look nothing like your real customers.
AnyTrack closes that loop. Closed-won deals flow back to Meta, Google, and TikTok server-side so their AI can find more people who actually buy, not more unqualified leads.
Meet AnyTrack
Track every lead
Forms, CRM, booking apps, or an offline database. AnyTrack tracks every lead wherever it comes in, for complete coverage with no blind spots.
Attribute any close
A lead from last week or two months ago closes today. AnyTrack still ties that deal to the session that started it, with no attribution window to expire.
Feed every platform
Booked calls, meetings attended, deal-stage changes, deal value. AnyTrack syncs every step of the journey to every ad platform for optimization, audiences, and attribution.
Revolutionized Lead Generation
Getting real data passed to Facebook is the only way to scale. If you have a real business, nowadays you need a tracking software that passes back the information to Facebook.
Marcos, Lead Generation Specialist
Simplified Data Tracking
Try AnyTrack. Its user-friendly setup and reliable data delivery make it a game-changer, simplifying my task by tenfold.
Levi, Lead Generation Professional
Why we did it (and still do)
AnyTrack has two founders: one ran performance marketing campaigns for 15+ years, the other engineers the data systems behind them. We started by solving an affiliate marketer's tracking problem on Google Ads. Then lead-gen marketers brought us a harder version of the same problem.
Their conversions weren't leads. They were closes that happened days later, on the phone, inside a CRM. Their ad platforms never saw the real outcome, so the bidding algorithms optimized on the wrong signal and the budget went to tire-kickers.
So we built the bridge: closed-won data flowing back into Meta and Google so their AI could finally bid on actual buyers. That's the pattern. Privacy rules tighten, browsers change, ad platform APIs reshape themselves every quarter, and AI now generates more campaign variants overnight than a media buyer used to launch in a quarter. The data you feed those algorithms decides whether they scale you or burn through your CPL.
How Anytrack works
How Anytrack works
Features that drive growth
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300+ Integrations
Connect your entire marketing stack in minutes. No custom coding. Data flows the moment integrations are live.
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Multi-Touch View
See which touchpoints drive lead conversions. Allocate budget smarter, adjust campaigns faster, on real data.
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Cross-Network Sync
Combine and enrich tracking data across every ad platform. Better performance analysis, smarter optimization.
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Real-Time Routing
Conversion signals routed from your sales stack to your ad stack the moment they happen. Server-side, always on.
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Custom Audiences
Collect first-party data, segment users, build high-intent custom audiences for smarter lead targeting.
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Privacy-First
Comply with GDPR and iOS 17 privacy rules while keeping attribution accurate via first-party server-side tagging.
300+ integrations for any marketing stack
Your best conversions don't happen in the browser. They happen later, in your CRM, your funnel, a booked call, a closed deal. AnyTrack tracks every one server-side and sends it to your ad platforms.
HubSpot + Google Ads
Your CRM tracks the whole journey: new lead, meeting booked, deal stage, closed deal. AnyTrack sends every one of those events to Google Ads, so Smart Bidding optimizes on your real pipeline.
GoHighLevel + Meta CAPI for CRM
Closes happen on a sales call, days after the click. AnyTrack feeds booked calls and won deals to Meta so it optimizes on buyers.
Systeme.io + Facebook Ads
Your funnel fires more than an opt-in. AnyTrack sends every sale, upsell, and combined order to Meta with the full order value, so its AI bids on real revenue.
ClickFunnels + Facebook Ads
AnyTrack reads leads and purchases straight from the ClickFunnels back-end, server-side. Every paid order reaches Meta, even when the buyer never lands on the thank-you page.
Typeform + TikTok Ads
AnyTrack tracks every Typeform submission and ties it to the ad click that drove it. TikTok Smart+ then optimizes on the leads that qualify, not raw volume.
Drive Multi-Channel Marketing
One stream of conversion data, put to work across every ad platform.
Lower CPA
Feed every platform real conversions, not proxy events, so their AI drives your cost per acquisition down.
Sharper audiences
Build custom audiences and lookalikes from your real buyers and pipeline stages, not anonymous page views.
One source of truth
See which campaign drove every lead, deal, and dollar, in one report across every channel.
Whether you’re running small-scale campaigns or managing high-volume lead generation, our plans scale with your data needs.
Starter
Great for lead-gen marketers using GoHighLevel and ClickFunnels: track every lead event and sync it instantly with your ad platforms.
/mo
Billed monthly
All Free features, plus:
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100k sessions/mo
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All 6 ad platforms
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All 100+ integrations
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Real-time Conversion API
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Real-time audience sync
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Automatic deduplication
Personal
Designed for growing lead generation businesses handling multiple funnels and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
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500k sessions/mo
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3 websites
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Cross-domain tracking
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Google Analytics 4
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2 outgoing webhooks
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Custom conversions
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Custom integrations
Advance
Built for high-volume lead generation businesses managing numerous funnels and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
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3M sessions/mo
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10 websites
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10 team members
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Unlimited Conversion API
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Multiple ad accounts
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Dedicated support
Starter
Great for lead-gen marketers using GoHighLevel and ClickFunnels: track every lead event and sync it instantly with your ad platforms.
/mo
Billed monthly
All Free features, plus:
-
100k sessions/mo
-
All 6 ad platforms
-
All 100+ integrations
-
Real-time Conversion API
-
Real-time audience sync
-
Automatic deduplication
Personal
Designed for growing lead generation businesses handling multiple funnels and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
-
500k sessions/mo
-
3 websites
-
Cross-domain tracking
-
Google Analytics 4
-
2 outgoing webhooks
-
Custom conversions
-
Custom integrations
Advance
Built for high-volume lead generation businesses managing numerous funnels and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions/mo
-
10 websites
-
10 team members
-
Unlimited Conversion API
-
Multiple ad accounts
-
Dedicated support
Frequently Asked Questions
How AnyTrack Helps Lead Generation Marketers Optimize Ads, Attribution, and Conversion Tracking?
AnyTrack automates lead tracking across multiple sources, including Facebook Ads, Google Ads, TikTok Ads, organic traffic, and affiliate channels. It collects form submissions, call tracking, and CRM events, ensuring that every lead is attributed to its original traffic source, even in privacy-restricted browsers.
Yes! AnyTrack feeds enriched lead conversion data back to ad platforms server-side via Facebook CAPI, Google Enhanced Conversions, and TikTok's Events API. This lets ad platforms optimize for high-quality leads instead of just clicks, leading to better audience targeting, lower CPL (Cost Per Lead), and higher conversion rates.
Lead generation often involves multi-step funnels, retargeting, and follow-ups across different channels. AnyTrack stitches together lead interactions across ads, landing pages, CRM, and email automation, providing a full-funnel view of the customer journey so you know exactly which sources drive the most valuable leads.
Absolutely. AnyTrack ensures privacy-compliant lead tracking by using first-party data, server-side event tracking, and direct API integrations. This allows lead generation marketers to maintain tracking accuracy while respecting user privacy regulations worldwide.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
AnyTrack automates the entire process, from integration to data orchestration and attribution, across all channels. Your data is accurate, real-time, and ready for ad platform AI to optimize against, eliminating the manual work that slows you down.
Setup and Integration
Setting up AnyTrack is simple and requires no coding. Just add a single script to your landing pages or forms, and AnyTrack automatically tracks lead submissions, call events, and CRM actions. This makes it easy to scale your lead generation efforts without complicated tracking setups.
Yes! AnyTrack integrates with all major ad networks, CRMs, and analytics tools, keeping everything in one place. Running eCommerce or affiliate campaigns too? See our eCommerce and affiliate solutions.
No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.
Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won’t stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
Lead Generation Playbooks
2 step-by-step setups that send closed deals back to your ads
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Feed Offline Lead Status Back to Google Ads
Closes happen in your CRM, and Google never finds out. Webhook each stage change back to the click, so Smart Bidding learns from deals, not leads.
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Send GoHighLevel Phone Closes to Facebook Ads
Your best conversions close on the phone. Connect GoHighLevel so every booked call and won deal flows back to Facebook Ads with its value.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
