Discover the Smarter RedTrack Alternative

While RedTrack has gain in popularity among affiliate marketers and has become a great Voluum Alternative, the software lacks features that can help eCommerce marketers, or white hat affiliate marketers.

Comparing RedTrack with AnyTrack pricing is difficult since RedTrack focused on affiliate marketers running high volume pop up ads. Since AnyTrack is built to run on Google Ads, and other premium ad networks, the pricing is built around features.

For examples:
If you're an agency with 10 employees, with Redtrack you'll pay pay $600 and $1200 if you also require multi-touch attribution.

✅ With AnyTrack you'll pay $300 for 10 clients, and an additional $30 per client, with unlimited users as well as multi-touch attribution.

Redtrack tracking domain setup is called CNAME Cloaking, and is considered by security experts and modern browsers as a privacy breach.

As opposed to RedTrack, which is not part of the Facebook Business Partners ecosystem, AnyTrack software has been vetted by the Facebook Tech team for its accuracy in tracking and attributing conversions.

In addition. we have direct access to the Facebook tech team when adjustments need to be made to our API integration, and we direct access to resources allowing us to better prepare for changes, or new integration features.

We consider a complex and manual setup when you are forced to go through dozens of steps to setup or connect with a third party API - Facebook conversion API, Google Ads etc...

For example, with RedTrack creating a Facebook campaign requires over 25 steps.

⚠️ Since most steps requires manual adjustments, you run the risk of misconfiguring your campaign and waste time in troubleshooting.

✅ On the other side, with AnyTrack, you need to go through 4 simple steps that fully automate your setup.

While Redtrack claims to have a native Facebook Conversion API (CAPI) integration, you can quickly see from their public documentation that you have to hire a developer to implement it and / or use tools like Google Tag Manager to make it work.

Requirements for Redtrack facebook conversion api integration:

Developer to implement advanced JS tagging.
Access to your merchant or affiliate offer thank you page.
Knowledge of Google Tag Manager triggering and scripting.

⛔ No. The Redtrack Shopify integration will not track accurately your conversions because it's a Client Side Tracking Method.

The long answer:

RedTrack does not integrate with Shopify via API. Their tracking method requires that you set the RedTrack Tracking Pixel on the checkout page, which will be blocked by Safari, Firefox and other browser privacy settings.

Redtrack shopify integration relies on cookies and setting a tracking pixel on the Shopify checkout page.

✅ AnyTrack tracks Shopify purchases via server-side API.

Redtrack claims that they have "cookieless" tracking method, but they also claim that they are setting cookies in a first party scope.

At RedTrack.io we cope with consequences less now, as we stopped relying on third-party cookies ever since Safari announced the switch. We started preparing solutions back then in 2017 and 2018 to make sure we will be well-equipped for cookieless future.
Vlad Zhovtenko, CEO @Redtrack

This is false for many reasons: — You are required to point your tracking domain to their tracking server IP address. This is what security and privacy experts call CNAME Cloaking, and it already identified as third party tracking cookies by Safari and Firefox.
— Regardless of the CNAME cloaking problem, cookies are still required to track the user interactions, especially for Facebook Ads.

🤔 If RedTrack is cookieless, why does redtrack Shopify integration requires a JS tag on the shopify checkout page?

We've reviewed the Redtrack Facebook Conversion API integration, and we identified several claims and recommendations that are either wrong, inaccurate, and even dangerously misleading.

Examples of RedTrack misleading claims:

Sending PII data to Facebook:

Redtrack recommends sending PII data such as "social security number, biometric records" to Facebook CAPI to improve your attribution data, and match rate.

⛔ While it's true that you should send PII data to Facebook, it is totally prohibited to send Social Security Number, and there is not such parameter in the Facebook Conversion API. Read More.

The FBCLID parameter is required:

Redtrack claims that the FBCLID URL query parameter is required to send conversion to Facebook.

⛔ Wrong! The FBCLID URL parameter is only present in a portion of the traffic sent by Facebook.

✅ AnyTrack has access to the FBCLID parameter whether it is present in the URL or not.

24 Hours conversion delay: 🤔 Redtrack claims that "Due to Facebook restrictions, conversion data can be delivered to Facebook within 24 hours."

⛔ This is wrong as Facebook recommends sending conversion data in real time.

Sharing events when they happen can help your campaigns achieve the best results. You can share server events using the Conversions API in real time or in batches close to real time.

✅ AnyTrack sends conversion and event data in realtime to the Facebook Conversion API.

Based on customer testimonials that switched from RedTrack to AnyTrack, and on the research we've done on the RedTrack platform, AnyTrack provides a more holistic approach to tracking and attribution.

Yet, "better" is a very subjective adjective, which should be taken with caution, as it only relates to your use case.

To find out, you can simply try AnyTrack free.

No. A wide range of performance marketers uses AnyTrack. Whether you promote your product, an agency, or an affiliate marketer, you can only succeed in your campaigns if you track your conversions.

Upon selecting a plan, you will have 14 days to use the platform with all its features and options. At the end of the 14 days, your payment method on file will be charged for the monthly subscription.

Yes. At any given time, you can upgrade or downgrade. If you decide to downgrade to a lower plan, your subscription will be available until the end of the current billing cycle.

Yes. Contact us for more info.

Yes. At any given time you can cancel your account, and you will not be charged.

Traditional trackers track the conversion event and its value, while AnyTrack goes beyond the conversion event, by also tracking the data associated with the conversion.

*The Brand Name
*The Conversion Type (lead, sale, trial)
*The Currency (enable multi currency)
*The conversion status
*The transaction ID
*The actual sale value (not only the commission)

Yes, if you are on the personal or advanced plan. If you are on the Basic plan, you can connect with a single ad network.

Over the past months, we've received plenty of questions about RedTrack and how AnyTrack compares to RedTrack.

To make this process more convenient for our customers, we decided to review the RedTrack platform and provide an easy-to-understand comparison table and answers to RedTrack's frequently asked questions.

As of August 3, 2021, the comparison seems accurate, but since RedTrack is a software company, some features may have been updated.