AnyTrack

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Powerful tools for automated tracking and attribution

From comprehensive tracking to automated optimization, AnyTrack equips you with the features you need to maximize ROI and streamline your marketing efforts.

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Features Overview

AnyTrack is your all-in-one solution to track, attribute, and optimize campaigns. With seamless integration, automated tracking, and real-time attribution, it syncs your marketing data effortlessly. Empower your growth with enriched data, precise conversion tracking, and smarter campaign analytics.

Core Tracking Capabilities

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Server-Side
Tracking

Track conversions from any platform via server-side integration bypassing browser limitations and ad blockers for guaranteed accuracy.

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Customer Journey Visibility

Gain full visibility into the entire customer journey across all touchpoints, from first interaction to final conversion.

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Return On Ad Spend Tracking

Track return on ad spend (ROAS) by linking ad spend to conversion revenue, giving real-time profitability insights.

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Multi-Step
Conversions

Set and track multiple conversion goals such as lead, purchase, and recurring purchases for full-funnel visibility.

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First-Party Data Magic

Use first-party data to ensure privacy compliance while maintaining highly accurate conversion tracking across platforms.

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Redirectless
Tracking

Track conversions without relying on redirects, improving page load times and avoiding tracking disruptions.

Integration

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Easy No-Code
Setup

Set up tracking without writing any code, allowing marketers to implement and manage tracking without technical help in minutes.

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Extensive Integrations Catalog

Connect seamlessly with your entire marketing stack. No custom coding, immediate data flow.

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Conversion API Support

Directly integrates with platforms like Google Ads, Facebook, and TikTok using their Conversion APIs, ensuring accurate data attribution even in a cookie-less environment.

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Data Orchestration

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Data
Harmonization

Unify and standardize data from different sources into a consistent format, improving the reliability of your analysis and reports.

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AnyTrack’s
ID

Generate a unique identifier for each user interaction to ensure accurate attribution and better tracking across platforms.

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Identity
Resolution

Match and unify user identities across different channels and devices, creating a single, cohesive customer profile for better targeting.

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Extensive Data Restoration

AnyTrack captures conversions even when ad blockers, browser restrictions, or technical issues interfere, ensuring all touchpoints are accurately tracked and synced across platforms.

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Strong
Deduplication

Automatically remove duplicate conversions and events to ensure that only unique actions are counted and reported.

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Real-Time
Processing

Process conversion data in real time, enabling you to act quickly on performance insights and optimize your campaigns instantly.

How Anytrack works

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AD TRAFFIC
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Anytrack functions as a no-code, professional-grade pixel installation. We automatically capture all possible events without manual setup actions

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PRIVACY-FIRST
CONVERSION DATA
100% DATA COVERAGE
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We implement both server-side and client-side tracking simultaneously. This ensures maximum data capture, overcoming ad blockers and browser limitations

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Our proprietary algorithm processes and enriches collected data. We reconstruct fragmented user journeys and restore as much data as possible

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ENRICHED DATA
AD OPTIMIZATION
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We automatically feed ad platforms with the highest quality data. This optimized data drives match rates and enhances ad performance

Automated Insights

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Automated Optimization Loop

Seamlessly feed ad platforms with enriched, real-time conversion data, enabling their AI to optimize campaigns more effectively and maximize ROI automatically.

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Rich Conversion
Data

Capture and automatically feed ad platforms with detailed purchase data for improved targeting.

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Cross Ad Network Enrichment

Combine insights from multiple ad networks for better optimization in each one of them.

Privacy and Compliance

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Privacy-Aligned
Tracking

Ensure compliance with privacy regulations like GDPR and iOS 14.5 while maintaining accurate and reliable attribution.

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Cookie-less
Tracking

Track user actions accurately without relying on cookies, maintaining attribution in cookie-restricted environments.

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iOS 14.5+
Tracking

Track users on iOS 14.5+ devices by leveraging server-side and Conversions API solutions, overcoming privacy restrictions.

Affiliate Marketers Dedicated

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AutoTag

Automatically tag all your links matching any affiliate network requirements. Set it up once, track everything. No manual work, no missed data points.

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AutoTrack

Automatically track key website events, like Outbound Clicks, and form submissions, with no manual configuration required.

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AutoScan

Ensures that all your affiliate links are properly tagged and tracked, giving you full coverage without the need for manual setup.

Want to know more about affiliate solutions?

Anytrack for Affiliate Marketers

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Advanced Features

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Cross-Device
Tracking

Track users across multiple devices, ensuring consistent attribution and providing a unified view of customer interactions.

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Custom Postback URL Integration

Seamlessly send conversion data from external platforms or partners to AnyTrack via custom postback URLs, ensuring accurate tracking and streamlined reporting integration.

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Event
Mapping

Unify and standardize customer journey tracking across all your analytics and conversion APIs. Ensure consistent audience building and optimize campaigns in real time across your marketing channels.

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Webhooks

Connect with thousands of apps via Webhook, to analyze, automate, and enrich your marketing stack with your marketing and sales data.

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Cross-Domain
Tracking

Track customer journeys, funnels, and conversions across domains without ever breaking the data flow.

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Offline
Conversions

Track offline conversions as if they happened online and discover your true ROAS, no matter how complex and disconnected your funnel is.

Frequently Asked Questions

Is AnyTrack for me?

What can I do with AnyTrack?

Setup and Integration

Pricing

Have more questions?

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Book a demo

Real Results

See how other marketers achieve growth with AnyTrack

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Telecommunications Leader Empowered with Precision Tracking

To achieve business success, precise conversion tracking is essential, and AnyTrack excels at making it both possible and simpler than you initially imagine.

Overall rating: 5/5

COO of a Telecommunications Company

Steve

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Enhanced DTC Brand's Facebook Ad Campaigns

If you're in need of an easy, economical, and effective tracking solution, AnyTrack should be your go-to. It's all about accurate tracking, which is critical for truly attributing sales.



Overall rating: 5/5

DTC Brand

Philipp

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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges

AnyTrack delivered exactly what it promised, making tracking accurate and effortless in the face of evolving digital challenges. It’s a must-have for any marketer!



Overall rating: 4.5/5

CEO of Ad Agency

Rodrigo

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Enhanced Conversion Tracking for a Media Buyer

I love the real-time reports! It's amazing what AnyTrack has done for the accuracy of my campaign tracking, making it an indispensable tool for media buyers.



Overall rating: 4.5/5

Media Buyer specializing in acquisitions

Kenneth

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Empowered to Overcome iOS 14 Challenges

AnyTrack does exactly what it promises with simplicity and ease. Its ability to track real-time conversions and optimize data feedback to ad platforms is unmatched. A definite recommendation for any e-commerce marketer.



Overall rating: 5/5

Marketing Director of Global E-Commerce Brands

Michael