Why Marketers Need an Alternative
Manual Work Overload
Managing tracking manually is time-consuming and prone to errors, hindering your ability to scale efficiently.
Complex Setup Hassles
Connecting multiple platforms can be frustrating, time-consuming, and requires deep tech knowledge.
Incomplete Data Issues
Gaps in data often arise from poorly synced platforms, cookie restrictions, or limited server-side tracking capabilities, leaving you guessing on performance.
What Makes AnyTrack Different
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Full Automation
AnyTrack automates the full cycle, from no-code setup to data collection, syncing, ad platforms feed, and campaign optimization.
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Real-Time Processing
Process conversion data in real-time, enabling you to act quickly on performance insights and optimize your campaigns instantly.
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Server-Side Tracking
Track conversions from any platform via server-side integration bypassing browser limitations and ad blockers for guaranteed accuracy.
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Seamless Data Orchestration
Automate data flow synchronization across your marketing stack platforms to ensure consistent and accurate tracking and reporting.
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Extensive Integrations Catalog
Connect seamlessly with your entire marketing stack. No custom coding, immediate data flow.
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Multi-Step Conversions
Set and track multiple conversion goals such as lead, purchase, and recurring purchases for full-funnel visibility.
How Does AnyTrack Compare to Wicked Reports?
| Features | Wicked Reports | Anytrack |
|---|---|---|
| Getting Started & Setup | ✔️ *3 Onboarding calls | ✅ 5 Minutes setup |
| Free Trial | ⛔ NO | ✅ 14 Days (cancel anytime) |
| Pricing | ⛔ Starts at $595 / Month | ✅ Starts at $50 / Month |
| Setup time | ⛔ 30-45 Days | ✅ 5-10 Minutes |
| Real-Time Tracking | ⛔ 24 Hours Delay | ✅ Real-time tracking |
| Facebook Ads Integration | ✔️ *Offline Conversion API | ✅ Facebook Conversion API |
| Google Ads Integration | ✔️ *Offline Conversion Tracking | ✅ GTag Server-Side API |
| Google Analytics eCommerce | ⛔ Not available | ✅ Enhanced eCommerce |
| Google Analytics eCommerce | ⛔ Not available | ✅ Checkout flow + Transactions |
| Multi-channel attribution | ⛔ Single campaign attribution | ✅ Fully automated across ads |
| Native Ads Integrations | ⛔ Not available | ✅ Outbrain, Taboola |
| Privacy & ITP/ETP | ⛔ *Email based tracking | ✅ Fully compliant |
| Audience Building | ⛔ *Offline CRM data | ✅ Full data sync across all pixels |
| Funnel Tracking | ✔️ *Optin & Purchase events only | ✅ Multi goal conversion tracking |
| Affiliate Networks Integrations | ⛔ Not available | ✅ 90+ Integrations |
| Funnel Builders | ✔️ Email Tracking | ✅ ClickFunnels, LeadsHook... |
| eCommerce integrations | ✔️ Multiple (email tracking) | ✅ Shopify, WooCommerce |
| Cart Integrations | ✔️ *Email based tracking | ✅ Native + Zapier |
- *Be sure to refer to the FAQ for additional information.
⚠️ This feature comparison has been conducted based on the Wicked Reports public documentation and customer testimonials.
The intention behind this comparison is not to discourage users from considering Wicked Reports software, but rather to offer a clear explanation of some of the features and claims promoted by Wicked Reports.
We make every effort to keep this page as current as possible; however, there is a possibility that some of their public documentation may not be accurate, which could be reflected here.
If you notice any errors or would like to provide feedback on any of the items, please reach out to us with the details.
Easy to use
What AnyTrack has done is provide a simple tool for online marketers to use cross-platform data to actually do what people talk about!
James Mills,
Comprehensive tracking
AnyTrack uses both server-side and client-side tracking, to guarantee that you can track all touchpoints across your customer journey, whether conversions happen on your site, an affiliate network, call tracking or offline conversions from your CRM.
Julia Ollenikova,
Tailored For Your Industry Needs
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For eCommerce Marketers
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For Affiliate Marketers
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For Lead Generation Marketers
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For Info Business Marketers
AnyTrack makes advanced conversion tracking accessible and scalable for your business at a fraction of Wicked Reports’ cost.
FAQ
Top FAQs from savvy customers looking to upgrade from Wicked Reports to AnyTrack
Wicked Reports is an ad tracking and reporting platform that attribute sales and conversions based on customer email addresses provided during their checkout.
No. Google Analytics uses the most advanced and largest dataset to track and attribute conversions. Wicked Reports uses your customer email address.
The top consideration is your ability to track the entire customer journey. Wicked Reports tracks leads and sales, which falls short of top marketer's advice.
Wicked Reports plan starts at $595 / month, and increases according to your revenues. They do not disclose the pricing increment.
Since Wicked Reports use your leads personal data to track sales, you are forced to expose your customers email addresses to third parties, which is a major security risk.
Since Wicked Reports is a complicated platform (even for advanced marketers or agencies), they need to maintain a large support staff of experts, which is factored into the pricing.
No. Wicked Reports doesn't provide a free trial, but they provide a free demo consultation, and then pay $595 / month.
Not currently. Wicked Reports focuses on Google Ads and Facebook Ads only.
Yes. Both software are very similar in the way they track, report, and price. They are also both claiming to be doing a better job than Google and Facebook.
Wicked Reports, Wicked Reports and others, use the email address provided at checkout to attribute the sales to an ad click. This is not considered to be a safe and privacy first method.
AnyTrack Frequently Asked Questions
Based on customer testimonials that switched from Wicked Reports to AnyTrack, and on the research we've done on the Wicked Reports platform, AnyTrack provides a more holistic approach to tracking and attribution.
Yet, "better" is a very subjective adjective, which should be taken with caution, as it only relates to your use case.
To find out, you can simply try AnyTrack free.
No. A wide range of performance marketers uses AnyTrack. Whether you promote your product, an agency, or an affiliate marketer, you can only succeed in your campaigns if you track your conversions.
Upon selecting a plan, you will have 14 days to use the platform with all its features and options. At the end of the 14 days, your payment method on file will be charged for the monthly subscription.
Yes. At any given time, you can upgrade or downgrade. If you decide to downgrade to a lower plan, your subscription will be available until the end of the current billing cycle.
Yes. Contact us for more info.
Yes. At any given time you can cancel your account, and you will not be charged.
Traditional trackers track the conversion event and its value, while AnyTrack goes beyond the conversion event, by also tracking the data associated with the conversion.
*The Brand Name
*The Conversion Type (lead, sale, trial)
*The Currency (enable multi currency)
*The conversion status
*The transaction ID
*The actual sale value (not only the commission)
Yes, if you are on the personal or advanced plan. If you are on the Basic plan, you can connect with a single ad network.
Over the past months, we've received plenty of questions about Wicked Reports and how AnyTrack compares to Wicked Reports.
To make this process more convenient for our customers, we decided to review the Wicked Reports platform and provide an easy-to-understand comparison table and answers to Wicked Reports's frequently asked questions.
As of August 3, 2021, the comparison seems accurate, but since Wicked Reports is a software company, some features may have been updated.
See how other marketers achieve growth with AnyTrack
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Telecommunications Leader Empowered with Precision Tracking
To achieve business success, precise conversion tracking is essential, and AnyTrack excels at making it both possible and simpler than you initially imagine.
Overall rating: 5/5
COO of a Telecommunications Company
Steve
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Enhanced DTC Brand's Facebook Ad Campaigns
If you're in need of an easy, economical, and effective tracking solution, AnyTrack should be your go-to. It's all about accurate tracking, which is critical for truly attributing sales.
Overall rating: 5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
AnyTrack delivered exactly what it promised, making tracking accurate and effortless in the face of evolving digital challenges. It’s a must-have for any marketer!
Overall rating: 4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
I love the real-time reports! It's amazing what AnyTrack has done for the accuracy of my campaign tracking, making it an indispensable tool for media buyers.
Overall rating: 4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Empowered to Overcome iOS 14 Challenges
AnyTrack does exactly what it promises with simplicity and ease. Its ability to track real-time conversions and optimize data feedback to ad platforms is unmatched. A definite recommendation for any e-commerce marketer.
Overall rating: 5/5
Marketing Director of Global E-Commerce Brands
Michael
