
Why Marketers Need an Alternative
Manual Work Overload
Managing tracking manually is time-consuming and prone to errors, hindering your ability to scale efficiently.
Complex Setup Hassles
Connecting multiple platforms can be frustrating, time-consuming, and requires deep tech knowledge.
Incomplete Data Issues
Gaps in data often arise from poorly synced platforms, cookie restrictions, or limited server-side tracking capabilities, leaving you guessing on performance.
What Makes AnyTrack Different
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Full Automation
AnyTrack automates the full cycle, from no-code setup to data collection, syncing, ad platforms feed, and campaign optimization.
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Real-Time Processing
Process conversion data in real-time, enabling you to act quickly on performance insights and optimize your campaigns instantly.
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Server-Side Tracking
Track conversions from any platform via server-side integration bypassing browser limitations and ad blockers for guaranteed accuracy.
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Seamless Data Orchestration
Automate data flow synchronization across your marketing stack platforms to ensure consistent and accurate tracking and reporting.
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Extensive Integrations Catalog
Connect seamlessly with your entire marketing stack. No custom coding, immediate data flow.
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Multi-Step Conversions
Set and track multiple conversion goals such as lead, purchase, and recurring purchases for full-funnel visibility.
How Does AnyTrack Compare to Wicked Reports?
Features | Wicked Reports | Anytrack |
---|---|---|
Getting Started & Setup | ✔️ *3 Onboarding calls | ✅ 5 Minutes setup |
Free Trial | ⛔ NO | ✅ 14 Days (cancel anytime) |
Pricing | ⛔ Starts at $595 / Month | ✅ Starts at $50 / Month |
Setup time | ⛔ 30-45 Days | ✅ 5-10 Minutes |
Real-Time Tracking | ⛔ 24 Hours Delay | ✅ Real-time tracking |
Facebook Ads Integration | ✔️ *Offline Conversion API | ✅ Facebook Conversion API |
Google Ads Integration | ✔️ *Offline Conversion Tracking | ✅ GTag Server-Side API |
Google Analytics eCommerce | ⛔ Not available | ✅ Enhanced eCommerce |
Google Analytics eCommerce | ⛔ Not available | ✅ Checkout flow + Transactions |
Multi-channel attribution | ⛔ Single campaign attribution | ✅ Fully automated across ads |
Native Ads Integrations | ⛔ Not available | ✅ Outbrain, Taboola |
Privacy & ITP/ETP | ⛔ *Email based tracking | ✅ Fully compliant |
Audience Building | ⛔ *Offline CRM data | ✅ Full data sync across all pixels |
Funnel Tracking | ✔️ *Optin & Purchase events only | ✅ Multi goal conversion tracking |
Affiliate Networks Integrations | ⛔ Not available | ✅ 90+ Integrations |
Funnel Builders | ✔️ Email Tracking | ✅ ClickFunnels, LeadsHook... |
eCommerce integrations | ✔️ Multiple (email tracking) | ✅ Shopify, WooCommerce |
Cart Integrations | ✔️ *Email based tracking | ✅ Native + Zapier |
- *Be sure to refer to the FAQ for additional information.
⚠️ This feature comparison has been conducted based on the Wicked Reports public documentation and customer testimonials.
The intention behind this comparison is not to discourage users from considering Wicked Reports software, but rather to offer a clear explanation of some of the features and claims promoted by Wicked Reports.
We make every effort to keep this page as current as possible; however, there is a possibility that some of their public documentation may not be accurate, which could be reflected here.
If you notice any errors or would like to provide feedback on any of the items, please reach out to us with the details.
Empowered to Overcome iOS 14 Challenges
AnyTrack does exactly what it promises with simplicity and ease. Its ability to track real-time conversions and optimize data feedback to ad platforms is unmatched. A definite recommendation for any e-commerce marketer.
Michael, Marketing Director of Global E-Commerce Brands, ex:Wicked Reports
Enhanced Conversion Tracking
AnyTrack’s ease of use and exceptional support have been game-changers in tracking our campaigns effectively. Its innovative features allow us to make confident, data-driven decisions and keep our strategies agile and responsive.
Jon, CMO, ex:Wicked Reports
Tailored For Your Industry Needs
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For eCommerce Marketers
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For Affiliate Marketers
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For Lead Generation Marketers
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For Info Business Marketers
AnyTrack makes advanced conversion tracking accessible and scalable for your business at a fraction of Wicked Reports’ cost.
Basic
The perfect plan for small businesses looking to dip their toes into marketing analytics. Includes basic reporting and dashboard access.
/mo
Billed monthly
Features:
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50k sessions
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1 property
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1 pixel
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1 ad network integration
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Unlimited campaigns
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Server-side tracking
Advance
Designed for established businesses, this plan offers advanced analytics, A/B testing, and integration with third-party tools.
/mo
Billed monthly
All Personal features, plus:
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3M sessions
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10 properties
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Extra properties from $20/property
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Dedicated support
Basic
The perfect plan for small businesses looking to dip their toes into marketing analytics. Includes basic reporting and dashboard access.
/mo
Billed monthly
Features:
-
50k sessions
-
1 property
-
1 pixel
-
1 ad network integration
-
Unlimited campaigns
-
Server-side tracking
Advance
Designed for established businesses, this plan offers advanced analytics, A/B testing, and integration with third-party tools.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions
-
10 properties
-
Extra properties from $20/property
-
Dedicated support
FAQ
Top FAQs from savvy customers looking to upgrade from Wicked Reports to AnyTrack
Wicked Reports is an ad tracking and reporting platform that attribute sales and conversions based on customer email addresses provided during their checkout.
No. Google Analytics uses the most advanced and largest dataset to track and attribute conversions. Wicked Reports uses your customer email address.
The top consideration is your ability to track the entire customer journey. Wicked Reports tracks leads and sales, which falls short of top marketer's advice.
Wicked Reports plan starts at $595 / month, and increases according to your revenues. They do not disclose the pricing increment.
Since Wicked Reports use your leads personal data to track sales, you are forced to expose your customers email addresses to third parties, which is a major security risk.
Since Wicked Reports is a complicated platform (even for advanced marketers or agencies), they need to maintain a large support staff of experts, which is factored into the pricing.
No. Wicked Reports doesn't provide a free trial, but they provide a free demo consultation, and then pay $595 / month.
Not currently. Wicked Reports focuses on Google Ads and Facebook Ads only.
Yes. Both software are very similar in the way they track, report, and price. They are also both claiming to be doing a better job than Google and Facebook.
Wicked Reports, Wicked Reports and others, use the email address provided at checkout to attribute the sales to an ad click. This is not considered to be a safe and privacy first method.
AnyTrack Frequently Asked Questions
Based on customer testimonials that switched from Wicked Reports to AnyTrack, and on the research we've done on the Wicked Reports platform, AnyTrack provides a more holistic approach to tracking and attribution.
Yet, "better" is a very subjective adjective, which should be taken with caution, as it only relates to your use case.
To find out, you can simply try AnyTrack free.
No. A wide range of performance marketers uses AnyTrack. Whether you promote your product, an agency, or an affiliate marketer, you can only succeed in your campaigns if you track your conversions.
Upon selecting a plan, you will have 14 days to use the platform with all its features and options. At the end of the 14 days, your payment method on file will be charged for the monthly subscription.
Yes. At any given time, you can upgrade or downgrade. If you decide to downgrade to a lower plan, your subscription will be available until the end of the current billing cycle.
Yes. Contact us for more info.
Yes. At any given time you can cancel your account, and you will not be charged.
Traditional trackers track the conversion event and its value, while AnyTrack goes beyond the conversion event, by also tracking the data associated with the conversion.
*The Brand Name
*The Conversion Type (lead, sale, trial)
*The Currency (enable multi currency)
*The conversion status
*The transaction ID
*The actual sale value (not only the commission)
Yes, if you are on the personal or advanced plan. If you are on the Basic plan, you can connect with a single ad network.
Over the past months, we've received plenty of questions about Wicked Reports and how AnyTrack compares to Wicked Reports.
To make this process more convenient for our customers, we decided to review the Wicked Reports platform and provide an easy-to-understand comparison table and answers to Wicked Reports's frequently asked questions.
As of August 3, 2021, the comparison seems accurate, but since Wicked Reports is a software company, some features may have been updated.
Is AnyTrack for me?
Whether managing PPC, social, or display ads, you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.
AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
While many tools promise seamless tracking, few truly deliver. AnyTrack stands out by automating the entire process — from integration to data syncing and attribution — across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.
Setup and Integration
Setup is effortless. With no-code integration, you can connect your marketing stack in minutes and start tracking immediately.
Yes! AnyTrack integrates seamlessly with all major ad networks, CRMs, and analytics tools, keeping everything in one place.
No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.
Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
+
Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina