Discover the Smarter Wicked Reports Alternative

Both, in parallel. AnyTrack attributes every conversion to the campaign that drove it using the click ID, and sends it to that platform's Conversion API so bidding optimizes on real sales.

At the same time, AnyTrack sends your visitors' events, from content views and add-to-carts to purchases, to every ad platform you've connected. Events are tied to the user with first-party and zero-party data (the emails and details your customers share), so Google, Meta, TikTok, and Microsoft each build retargeting and lookalike audiences from your full behavior stream, not just from their own clicks.

In practice: a purchase driven by a Google ad also feeds your Meta and TikTok audiences. Reporting on attribution is one thing; distributing your events to every ad platform in parallel is what turns the same data into better bidding and bigger audiences.

Wicked Reports is an ad tracking and reporting platform that attribute sales and conversions based on customer email addresses provided during their checkout.

No. Google Analytics uses the most advanced and largest dataset to track and attribute conversions. Wicked Reports uses your customer email address.

The top consideration is your ability to track the entire customer journey. Wicked Reports tracks leads and sales, which falls short of top marketer's advice.

Wicked Reports plan starts at $595 / month, and increases according to your revenues. They do not disclose the pricing increment.

Since Wicked Reports use your leads personal data to track sales, you are forced to expose your customers email addresses to third parties, which is a major security risk.

Since Wicked Reports is a complicated platform (even for advanced marketers or agencies), they need to maintain a large support staff of experts, which is factored into the pricing.

No. Wicked Reports doesn't provide a free trial, but they provide a free demo consultation, and then pay $595 / month.

Not currently. Wicked Reports focuses on Google Ads and Facebook Ads only.

Yes. Both software are very similar in the way they track, report, and price. They are also both claiming to be doing a better job than Google and Facebook.

Wicked Reports, Wicked Reports and others, use the email address provided at checkout to attribute the sales to an ad click. This is not considered to be a safe and privacy first method.

Based on customer testimonials that switched from Wicked Reports to AnyTrack, and on the research we've done on the Wicked Reports platform, AnyTrack provides a more holistic approach to tracking and attribution.

Yet, "better" is a very subjective adjective, which should be taken with caution, as it only relates to your use case.

To find out, you can simply try AnyTrack free.

No. A wide range of performance marketers uses AnyTrack. Whether you promote your product, an agency, or an affiliate marketer, you can only succeed in your campaigns if you track your conversions.

Upon selecting a plan, you will have 14 days to use the platform with all its features and options. At the end of the 14 days, your payment method on file will be charged for the monthly subscription.

Yes. At any given time, you can upgrade or downgrade. If you decide to downgrade to a lower plan, your subscription will be available until the end of the current billing cycle.

Yes. Contact us for more info.

Yes. At any given time you can cancel your account, and you will not be charged.

Traditional trackers track the conversion event and its value, while AnyTrack goes beyond the conversion event, by also tracking the data associated with the conversion.

*The Brand Name
*The Conversion Type (lead, sale, trial)
*The Currency (enable multi currency)
*The conversion status
*The transaction ID
*The actual sale value (not only the commission)

Yes, if you are on the personal or advanced plan. If you are on the Basic plan, you can connect with a single ad network.

Over the past months, we've received plenty of questions about Wicked Reports and how AnyTrack compares to Wicked Reports.

To make this process more convenient for our customers, we decided to review the Wicked Reports platform and provide an easy-to-understand comparison table and answers to Wicked Reports's frequently asked questions.

As of August 3, 2021, the comparison seems accurate, but since Wicked Reports is a software company, some features may have been updated.

Whether managing PPC, social, or display ads, you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.

AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.

Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.

While many tools promise seamless tracking, few truly deliver. AnyTrack stands out by automating the entire process — from integration to data syncing and attribution — across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.

Setup is effortless. With no-code integration, you can connect your marketing stack in minutes and start tracking immediately.

Yes! AnyTrack integrates seamlessly with all major ad networks, CRMs, and analytics tools, keeping everything in one place.

No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.

Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.

AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.

Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.

Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.

No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.