Track Conversions Wherever They Happen, Not Just in the Browser
Feeding cleaner data to ad platforms for 1,000+ brands
The browser only sees part of the conversion
A pixel on the thank-you page only sees what the browser sees. So it misses the sale when an ad blocker or iOS privacy control gets in the way, double-counts it on a refresh, and rewrites the source the moment your funnel hops domains: book a call through Calendly, and the sale gets credited to Calendly instead of the ad campaign that paid for it.
More and more conversions never reach a thank-you page at all. They happen in your CRM, your checkout, your affiliate network, on a sales call, or inside a database the browser will never load. Server-side tracking tracks them wherever they happen. AnyTrack records the conversion at the source, links it to how the visitor first arrived, and keeps the attribution accurate before anything is sent.
One pipeline: tracking in, tagging out
Track at source
AnyTrack connects to the backend of your store, CRM, and affiliate networks, and records the real event where it fires: a purchase, an upsell, a booked call, a deal-stage change. No browser required.
Orchestrate events
The Tracking Tag collects the click ID, session, and source in the browser. AnyTrack merges that with the server-side conversion and resolves identity across sessions, devices, and domains.
Send it out
Once the conversion is tracked accurately, AnyTrack hashes the customer data and sends it to every connected ad platform's Conversion API. Tracking in, tagging out.
Accurate tracking, before anything is sent
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Tracked at source
Recorded on your store, CRM, or network server, where the sale is real. Ad blockers can't drop or duplicate it.
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Identity resolved
AnyTrack resolves identity across sessions, devices, and domains, so a sale days later still ties back to the click.
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No stolen credit
When Calendly or PayPal tries to claim the referral, AnyTrack ignores it, so credit stays with the campaign.
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Counted once
AnyTrack deduplicates the browser and server events for one conversion, so the sale counts once on every platform.
Conversions happen in more places than the browser
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Phone and offline
Track phone sales and offline conversions so your ad platforms optimize on revenue that never fired a browser event.
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CRM lifecycle
Track leads, booked calls, opportunities, and closed deals as they change on your CRM's server.
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Store and checkout
Track purchases, upsells, refunds, and renewals from Shopify, WooCommerce, and your checkout.
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Any database
Track conversions from affiliate networks, phone providers, or any database-driven system through a webhook or API.
Server-Side Tracking Questions
Server-side tracking, explained
Server-side tracking is tracking a conversion where it actually happens, on the server of your store, CRM, affiliate network, or any backend system, instead of relying only on what the browser can see. It's how AnyTrack tracks conversions a browser pixel misses, double-counts, or credits to the wrong source.
Tracking is how a conversion comes in to AnyTrack: accurately, from the source where it happened. Tagging is how it goes back out, to your ad platforms through the Conversion API. AnyTrack does both. The short version: tracking in, tagging out. Read the full explanation.
No. Server-side tracking is independent of any single ad platform. It tracks the conversion accurately first, then feeds it to every ad platform you've connected to AnyTrack. The tracking is the same whether you send to one platform or six.
Yes. The Tracking Tag collects the click ID, session, and source in the browser. AnyTrack merges that with the server-side conversion so the sale is accurate and attributed, then deduplicates the two so each conversion counts once.
No. Server-side tracking is available on all plans incl. Free. Connect your sources and ad platforms, and AnyTrack handles the orchestration, hashing, authentication, and delivery.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
