Customer Stories — AnyTrack Blog

Facebook is one of the best traffic sources for performance marketers. There’s no shortage of inventory, a myriad of targeting options, ad formats, and users can be easily reached across devices, apps, and platforms. However, in order to leverage the Facebook Ad platform and get a fair chance to reach the right audiences, marketers must feed their Facebook Pixel with quality conversion and audience data.

Working with data can be complex, especially when you need this data to flow across your marketing ecosystem. But what if you get everything right, but can’t read your Google Analytics reports?

During the past couple of weeks, we’ve seen interesting marketing flows, customers twisting their arm instead of simply following the standard steps. Eventually, some of the support requests and the demo we ran, led us to enhance the platform to cover more marketing flows.