Data Driven Marketing — AnyTrack Blog

If you’ve ever felt boxed in by your tech stack or frustrated that your data lives in silos, we’ve got good news: webhooks are the escape hatch. They’re the invisible wires that connect your tools, automate your workflows, and let your data flow exactly where it needs to go. And when you pair that with […]

UTM tracking is more than just slapping on some parameters. It’s an art form. But what if your current template is more like a doodle than a masterpiece? Let’s dive into the world of perfect UTM tracking parameters.

Data-driven marketing is pivotal for digital success, and Google Analytics GA4 is at its forefront. However, while GA4 excels in web traffic analysis, integrating conversions from platforms like CRM, affiliate networks, and eCommerce can be complex. Enter AnyTrack, bridging this technical gap with its robust integrations, making data import seamless. Dive into our guide on the AnyTrack and GA4 integration.

Discover how to track and attribute your customer lifecycle with ad platforms like Google Ads and Facebook Ads. This comprehensive guide shows you how to use AnyTrack to send conversion data and audience data through each respective Conversion API, and outlines the traffic and data flow between ad networks, your website, and Hubspot CRM. Learn how to optimize your ad spend and improve your ad campaign attribution by mapping events to conversion actions and audiences.

Learn about the most important tracking concepts so you can improve your marketing by implementing advanced data driven marketing strategies.

Discover 10 conversion tracking facts that when overlooked, will cost you time, money and a good chunk of your campaign’s ROI.

Marketing Orchestration is something that can be quite hard to wrap your head around if you are trying to do it yourself for the first time. It’s basically a complex system that will help you automate marketing, based on data.

Return on Ad Spend (ROAS) isn’t just another marketing metric—it’s the difference between profitable growth and burning through your advertising budget. For performance-driven businesses, especially affiliates whose success depends entirely on campaign efficiency, tracking ROAS down to the cent determines whether you can scale profitably or get stuck competing for scraps. What is ROAS? Understanding […]

We all get a lot of emails. As customers, that means we have to sift through dozens of messages every single day. As email marketers, that means we have to do something to stand out amongst the dozens of messages our customers are receiving.

A Postback URL (AKA server to server pixel) is used in digital marketing to pass conversion data between a merchant and a marketer.