Support for Google Ads enhanced conversions
Google Ads released support for Enhanced Conversions (currently in Beta). This new conversion data will allow you to improve conversion attribution for your ads using first party data such as email, phone numbers, and other personal details.
How Anytrack helps you leverage your first party data?
In short, as soon as you enable your the enhanced conversions, AnyTrack will start sending all available first party data to your Google Ads conversion tag.
You can read the announcement and setup guidelines on the AnyTrack knowledge base. If you sell on Shopify, the current step-by-step path is our playbook to send Shopify purchases to Google Ads with Enhanced Conversions: checkout events go server-side, and the hashed customer data is sent automatically.
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