What We Deliver
General
Clarity
Track every customer touchpoint, from Microsoft Ads ad click to the final purchase. See exactly how each sale is made.
First-party
magic
Turn your Custom customer data into laser-targeted Microsoft Ads audiences. Retarget with precision, while staying fully compliant.
Automated
Optimization
Optimize your Microsoft Ads ad campaigns using real-time Custom data. Drive maximum ROAS without lifting a finger.
Engineered Precision
We exist to simplify and democratize access to high-quality marketing data. We believe good data should be accessible to everyone, regardless of technical expertise or budget. Our purpose is to eliminate the complexity and high costs associated with tracking and attribution, empowering all marketers to make informed, data-driven decisions.
One stop shop for tracking needs
AnyTrack has significantly improved our tracking accuracy and efficiency, making it the perfect tool for eCommerce businesses looking to streamline their marketing efforts.
Povilas, eCommerce Shop Owner
Simplifying Complex Campaigns
Anytrack is almost totally automatic in terms of setup, and its accurate reporting is invaluable. It's the key to a smoother, more productive marketing experience.
Valentina, Affiliate Marketing Agency
How Anytrack works
How Anytrack works
Features That Drive Growth
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No-Code, Instant Setup
Connect Custom with Microsoft Ads in minutes, enabling full-funnel conversion tracking without manual coding or complex configurations.
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Complete Journey Mapping
Track every Custom customer interaction across all channels in real-time. From first Microsoft Ads ad click to final conversion, no touchpoint goes unnoticed.
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Enhanced
Data Feed
Automatically enrich Microsoft Ads with granular Custom purchase data, supercharging their AI for smarter targeting and better ROAS.
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Automated Data Orchestration
Automate and synchronize data flows from and across your marketing stack to ensure consistent and accurate tracking and reporting.
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Advanced Identity Resolution
Match and unify user identities across different channels and devices, creating a single, cohesive customer profile for better targeting.
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Privacy-Aligned
Tracking
Built to exceed GDPR and iOS 14.5 requirements while maintaining attribution accuracy. Future-proof your tracking as privacy standards evolve.
300+ Integrations for Any Marketing Stack
Custom + Facebook Ads
Drive sales by leveraging rich customer’s data to create highly targeted campaigns
Custom + Google Ads
Boost ROAS by leveraging rich customer’s data for search campaigns
Custom + TikTok Ads
Tap into viral trends and Gen Z audience with precise data targeting
Custom + Outbrain
Drive traffic to your website with high-quality content recommendations
Custom + Taboola
Drive traffic to your website with high-quality content recommendations
Drive Multi-Channel Marketing
Leverage automated cross-platform data enrichment
Lower Cost Per Acquisition
Optimize ad spend across channels with unified cross-channel attribution
Scale Faster with Accurate Data
Automatically feed enriched conversion data to all ad platforms to enhance targeting
Boost Conversion Rates
Automatically enrich audience segments with cross-channel behavioral data, increasing targeting precision
Basic
The perfect plan for small businesses looking to dip their toes into marketing analytics. Includes basic reporting and dashboard access.
/mo
Billed monthly
Features:
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50k sessions
-
1 property
-
1 pixel
-
1 ad network integration
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Unlimited campaigns
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Server-side tracking
Advance
Designed for established businesses, this plan offers advanced analytics, A/B testing, and integration with third-party tools.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions
-
10 properties
-
Extra properties from $20/property
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Dedicated support
Basic
The perfect plan for small businesses looking to dip their toes into marketing analytics. Includes basic reporting and dashboard access.
/mo
Billed monthly
Features:
-
50k sessions
-
1 property
-
1 pixel
-
1 ad network integration
-
Unlimited campaigns
-
Server-side tracking
Advance
Designed for established businesses, this plan offers advanced analytics, A/B testing, and integration with third-party tools.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions
-
10 properties
-
Extra properties from $20/property
-
Dedicated support
Frequently asked questions
Optimizing Microsoft Ads campaigns with Custom using AnyTrack
Yes! AnyTrack automatically captures conversions from Custom and sends them to Microsoft Ads using Conversion API. This ensures that Microsoft Ads machine learning algorithms optimize campaigns based on actual conversion data, improving targeting accuracy and ROAS.
AnyTrack eliminates data loss caused by ad blockers, iOS restrictions, and cookie limitations by using both first-party tracking and server-side tracking. This means that your conversions from Custom are reliably tracked and automatically fed into Microsoft Ads for better ad optimization.
Absolutely! By syncing conversion data from Custom with Microsoft Ads, AnyTrack helps you build highly accurate retargeting and lookalike audiences. This ensures that Microsoft Ads ads are shown to the most relevant users, increasing conversion rates and reducing wasted ad spend.
Yes! AnyTrack uses advanced tracking methods to stay compliant and deliver accurate attribution even in privacy-restricted environments.
Is AnyTrack for me?
Whether managing PPC, social, or display ads, you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.
AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
While many tools promise seamless tracking, few truly deliver. AnyTrack stands out by automating the entire process — from Custom integration to data syncing and attribution — across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.
Setup and Integration
Setup is effortless. With no-code integration, you can connect Custom in minutes and start tracking immediately.
Yes! AnyTrack integrates seamlessly with all major ad networks, CRMs, and analytics tools, keeping everything in one place.
No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.
Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
See how other marketers achieve growth with AnyTrack
+
Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
+
AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
+
Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
+
Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
+
Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
