Advanced

Webhook Integration

AnyTrack's generic Webhook receives conversion events from any platform and sends them server-side to your ad networks.

Start tracking free

See how it works

No credit card required

Feeding cleaner data to ad platforms for 1,000+ brands

What We Deliver

Instant Signal Sync

Collect Webhook conversions server-side and send them to every ad platform in real time.

Enriched Events

Every Webhook event carries revenue, product, and customer context. Ad platforms bid on value, not clicks.

Closed-Loop ROAS

Webhook revenue flows back into Google, Meta, and TikTok. Their AI finds more of your best customers.

Webhook

When the platform driving your conversions isn't on the native integration list, the signal stays trapped and your ad platforms keep optimizing on guesses. AnyTrack's generic Webhook accepts events from any tool that can POST JSON: CRMs, custom checkouts, Zapier, Make.com. Each event runs through standard mapping (Purchase, Lead, custom), and AnyTrack sends it server-side to Meta, Google, TikTok, and Microsoft Ads with the originating ad click.

Track Every Conversion From Webhook

Connect Webhook free

No credit card required · Setup in under 5 minutes · No developer needed

How AnyTrack Works

CONVERSION API

ENRICHED EVENTS

AD CLICKS

SERVER-TO-SERVER

CLICK ID

CONVERSION DATA

Collecting. When a visitor lands from your ad, the Tracking Tag collects the UTM parameters and the ad platform's click ID. AutoTag adds an AnyTrack click ID to your forms and outbound links, including affiliate links.

Tracking. Your store, CRM, or affiliate network sends each conversion to AnyTrack server to server, through its integration, a Postback URL, or a webhook. No browser is involved, so ad blockers can't stop it.

Processing. AnyTrack stores every event in its Data Store, matches the conversion to its ad click with Identity Resolution, and removes duplicates. The Campaign Report shows results per campaign, ad set, and ad.

Sending. AnyTrack sends each mapped event to your connected ad platforms through their Conversion API, with the platform's click ID and hashed customer data when available. Bidding learns from real conversions.

How AnyTrack Works

AD CLICKS

When a visitor lands from your ad, the Tracking Tag collects the UTM parameters and the ad platform's click ID. AutoTag adds an AnyTrack click ID to your forms and outbound links, including affiliate links.

SERVER-TO-SERVER

CONVERSION DATA

CLICK ID

Your store, CRM, or affiliate network sends each conversion to AnyTrack server to server, through its integration, a Postback URL, or a webhook. No browser is involved, so ad blockers can't stop it.

AnyTrack stores every event in its Data Store, matches the conversion to its ad click with Identity Resolution, and removes duplicates. The Campaign Report shows results per campaign, ad set, and ad.

ENRICHED EVENTS

CONVERSION API

AnyTrack sends each mapped event to your connected ad platforms through their Conversion API, with the platform's click ID and hashed customer data when available. Bidding learns from real conversions.

Features That Drive Growth

One-Tag Setup

Connect Webhook to your entire ad stack without code. Live in minutes.

Customer Journey

Every click, lead, checkout, and Webhook sale on one timeline. No touchpoint missed.

Rich Signal Feed

Enrich ad platforms with granular Webhook purchase data. Bidding learns on real revenue.

Real-Time Routing

Webhook events flow into every ad platform's Conversion API in real time. Late data loses bidding.

Identity

Match buyers across devices and sessions on Webhook. Better signals, lower CPA.

Server-Side

Bypass iOS, ad blockers, cross-domain breaks. Webhook signals reach ad platforms. GDPR-aligned.

Explore all features

Drive Multi-Channel Marketing

One tag. Every ad platform's AI fed in real time.

Faster AI Learning

Real-time, server-side conversion signals reach Google, Meta, and TikTok. Their AI learns what works sooner.

Smarter Audiences

Feed every ad platform first-party customer data. Their AI finds buyers like your best ones.

Closed-Loop ROAS

Every click, lead, and sale tied back to the ad that drove it. One source of truth across your stack.

Turn

AnyTrack on

Simple, Transparent Pricing

Monthly

Annually (get 2 months free)

Free

Prove your tracking works: connect one site, one ad platform, and one conversion source, and see your true ROAS in real time.

/mo

Billed monthly

Start tracking free

Free forever

Features:

5,000 sessions/mo
1 website
1 ad platform, reports only
1 conversion source
Real-time ROAS reports

Starter

For marketers running paid campaigns on one site. Unlock every integration and send real-time conversions to all your ad platforms.

$100

/mo

Billed monthly

Start tracking free

14 day free trial

All Free features, plus:

100k sessions/mo
All 7 ad platforms
All 100+ integrations
Real-time Conversion API
Real-time audience sync
Automatic deduplication

Frequently Asked Questions

FAQ About the Webhook Integration

What can I do with the AnyTrack Webhook integration?

Which platforms can I connect to using webhooks?

What kind of data is included in the webhook payload?

Do I need to write code to set up the webhook integration?

Can I use webhooks to build my own attribution model?

Is AnyTrack for me?

Who can benefit from using AnyTrack?

How does AnyTrack improve marketing performance?

Can I use AnyTrack if I'm not tech-savvy?

What makes AnyTrack different from other tracking tools?

Pricing

How does AnyTrack's pricing work?

What happens if I reach my monthly session limit?

Is there a free trial available?

Do I need to sign a contract?

Have more questions?

Book a demo

Customer Stories

See how other marketers achieve growth with AnyTrack

Enhanced DTC Brand's Facebook Ad Campaigns

If you're in need of an easy, economical, and effective tracking solution, AnyTrack should be your go-to. It's all about accurate tracking, which is critical for truly attributing sales.

Overall Rating:

5/5

DTC Brand

Philipp Orel

AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges

AnyTrack delivered exactly what it promised, making tracking accurate and effortless in the face of evolving digital challenges. It’s a must-have for any marketer!

Overall Rating:

4.5/5

CEO of Ad Agency

Rodrigo Rumjanek

Enhanced Conversion Tracking for a Media Buyer

I love the real-time reports! It's amazing what AnyTrack has done for the accuracy of my campaign tracking, making it an indispensable tool for media buyers.

Overall Rating:

4.5/5

Media Buyer specializing in acquisitions

Kenneth

Transformed an eCommerce Marketer's Multi-Channel Tracking

AnyTrack not only provides unparalleled setup and ease of use, but its integration capabilities and conversion accuracy are unrivaled. It’s a must-have for any marketer serious about data-driven growth.

Overall Rating:

5/5

eCommerce Marketer

Roderick Sherwood

Simplifying Complex Campaigns

Anytrack is almost totally automatic in terms of setup, and its accurate reporting is invaluable. It's the key to a smoother, more productive marketing experience.

Overall Rating:

4.5/5

Affiliate Marketing Agency

Valentina