Advanced

Webhook Integration

AnyTrack's generic Webhook receives conversion events from any platform and forwards them server-side to your ad networks.

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Feeding cleaner data to ad platforms for 1,000+ brands

What We Deliver

Instant Signal Sync

Capture Webhook conversions server-side and forward them to every ad platform in real time.

Enriched Events

Every Webhook event carries revenue, product, and customer context. Ad-platform AI optimizes on value, not clicks.

Closed-Loop ROAS

Webhook revenue flows back into Google, Meta, and TikTok. Their AI finds more of your best customers.

Webhook

When the platform driving your conversions isn't on the native integration list, the signal stays trapped and your ad platforms keep optimizing on guesses. AnyTrack's generic Webhook accepts events from any tool that can POST JSON: CRMs, custom checkouts, Zapier, Make.com. Each event runs through standard mapping (Purchase, Lead, custom) and forwards to Meta, Google, TikTok, and Microsoft Ads server-side with the originating ad click.

Capture Every Conversion From Webhook

Connect Webhook Free

No credit card required · Setup in under 5 minutes · No developer needed

How Anytrack works

AD OPTIMIZATION

ENRICHED DATA

AD TRAFFIC

PRIVACY-FIRST

100% DATA COVERAGE

CONVERSION DATA

Collecting. Anytrack functions as a no-code, professional-grade pixel installation. We automatically capture all possible events without manual setup actions

Covering. We implement both server-side and client-side tracking simultaneously. This ensures maximum data capture, overcoming ad blockers and browser limitations

Processing. Our proprietary algorithm processes and enriches collected data. We reconstruct fragmented user journeys and restore as much data as possible

Orchestrating. We automatically feed ad platforms with the highest quality data. This optimized data drives match rates and enhances ad performance

How Anytrack works

AD TRAFFIC

Anytrack functions as a no-code, professional-grade pixel installation. We automatically capture all possible events without manual setup actions

PRIVACY-FIRST

CONVERSION DATA

100% DATA COVERAGE

We implement both server-side and client-side tracking simultaneously. This ensures maximum data capture, overcoming ad blockers and browser limitations

Our proprietary algorithm processes and enriches collected data. We reconstruct fragmented user journeys and restore as much data as possible

ENRICHED DATA

AD OPTIMIZATION

We automatically feed ad platforms with the highest quality data. This optimized data drives match rates and enhances ad performance

Features That Drive Growth

One-Tag Setup

Connect Webhook to your entire ad stack without code. Live in minutes.

Customer Journey

Every click, lead, checkout, and Webhook sale on one timeline. No touchpoint missed.

Rich Signal Feed

Enrich ad platforms with granular Webhook purchase data. Bidding learns on real revenue.

Real-Time Routing

Webhook events flow into every ad platform's Conversion API in real time. Late data loses bidding.

Identity

Match buyers across devices and sessions on Webhook. Better signals, lower CPA.

Server-Side

Bypass iOS, ad blockers, cross-domain breaks. Webhook signals reach ad platforms. GDPR-aligned.

Explore all features

Drive Multi-Channel Marketing

One tag. Every ad platform's AI fed in real time.

Faster AI Learning

Real-time, server-side conversion signals reach Google, Meta, and TikTok. Their AI learns what works sooner.

Smarter Audiences

Feed every ad platform first-party customer data. Their AI finds buyers like your best ones.

Closed-Loop ROAS

Every click, lead, and sale tied back to the ad that drove it. One source of truth across your stack.

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AnyTrack on

Simple, Transparent Pricing

Monthly

Annually (get 2 months free)

Starter

For marketers who need plug-and-play integrations, real-time attribution, and multi-channel ads integrations.

$100

/mo

Billed monthly

Start tracking free

14 day free trial

Features:

Includes 100k sessions/mo
1 Website
All Ads Integrations
All Standard Integrations
All Conversions API (CAPI)
Real-time CAPI sync
Real-time Audience sync
Cross-platform tag management
Server-side and cookieless tracking
Conversion event mapping
Identity resolution
Redirectless tracking
Enhanced conversions (Meta, Google)
Landing page and campaign reports
One click integrations with +100 platforms

Frequently Asked Questions

FAQ About the Webhook Integration

Is AnyTrack for me?

Pricing

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Customer Stories

See how other marketers achieve growth with AnyTrack

Enhanced DTC Brand's Facebook Ad Campaigns

If you're in need of an easy, economical, and effective tracking solution, AnyTrack should be your go-to. It's all about accurate tracking, which is critical for truly attributing sales.

Overall Rating:

5/5

DTC Brand

Philipp

AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges

AnyTrack delivered exactly what it promised, making tracking accurate and effortless in the face of evolving digital challenges. It’s a must-have for any marketer!

Overall Rating:

4.5/5

CEO of Ad Agency

Rodrigo

Enhanced Conversion Tracking for a Media Buyer

I love the real-time reports! It's amazing what AnyTrack has done for the accuracy of my campaign tracking, making it an indispensable tool for media buyers.

Overall Rating:

4.5/5

Media Buyer specializing in acquisitions

Kenneth

Transformed an eCommerce Marketer's Multi-Channel Tracking

AnyTrack not only provides unparalleled setup and ease of use, but its integration capabilities and conversion accuracy are unrivaled. It’s a must-have for any marketer serious about data-driven growth.

Overall Rating:

5/5

eCommerce Marketer

Roderick

Simplifying Complex Campaigns

Anytrack is almost totally automatic in terms of setup, and its accurate reporting is invaluable. It's the key to a smoother, more productive marketing experience.

Overall Rating:

4.5/5

Affiliate Marketing Agency

Valentina