With AnyTrack whether you promote your site on Google, Facebook or other ad networks, your entire conversion data is automatically synchronized across all pixels and analytics.
Because Voluum locks you in a single “campaign <-> traffic source” dimension, you can’t leverage your conversion data to create custom audiences on other ad networks.
The AnyTrack Tag is a “plug & play” code that tracks and attributes conversion data from any affiliate networks and automatically syncs all conversions with all your pixels and analytics.
Voluum forces you to continually setup, build, re-build the same flows, campaigns, whether for testing new campaigns or launching new campaigns.
Redirectless tracking is the ability to track your campaign traffic and conversions without ever having to rely on any redirect links or cookie based redirects.
AnyTrack redirectless tracking feature is truly redirectless. At no point in the traffic flow, is AnyTrack part of the redirect chain. Not at the campaign URL level nor at the Offer Click level.
Voluum “redirectless” tracking is nothing else but a cloaking mechanism.
This “premium feature” is probably the #1 reason that caused losses of thousands of ads account for circumventing Facebook.