Best Voluum Alternative

Complicated software doesn't make for better conversion tracking. Your conversion data platform should be powerful, sure, but also simple and delightful to use.

voluum vs anytrack

Conversion Data vs Campaign Data

You should be able to leverage your entire conversion data anywhere.

AnyTrack

With AnyTrack whether you promote your site on Google, Facebook or other ad networks, your entire conversion data is automatically synchronized across all pixels and analytics.

✅ Why it matters?

  • Build custom audiences across your entire marketing ecosystem.
  • Retarget your most valuable traffic.
  • Stop wasting budgets on low value traffic.
  • Scale with Look Alike Audiences.

Voluum

Because Voluum locks you in a single “campaign <-> traffic source” dimension, you can’t leverage your conversion data to create custom audiences on other ad networks.

⛔ What you are missing on?

  • Waste your marketing budget.
  • No multi-channel marketing.
  • Lack of attribution insights.
  • No cross-marketing campaigns.
  • No funnel targeting.

Automation vs Complication

Your Conversion tracking platform should be your "wingman", not enslave you.

AnyTrack

The AnyTrack Tag is a “plug & play” code that tracks and attributes conversion data from any affiliate networks and automatically syncs all conversions with all your pixels and analytics. 

✅ Why it matters?

  • Instant setup and tracking.
  • Save time with automation features.
  • Aggregate data to get full insights.
  • Launch new campaigns in seconds.

Voluum

Voluum forces you to continually setup, build, re-build the same flows, campaigns, whether for testing new campaigns or launching new campaigns.

⛔ What you are missing on?

  • Loads of time and resources.
  • More manual work leads to more errors.
  • Data overload.

Redirectless vs Cloaking?

AnyTrack

AnyTrack redirectless tracking feature is truly redirectless. At no point in the traffic flow, is AnyTrack part of the redirect chain. Not at the campaign URL level nor at the Offer Click level.

✅ Why it matters?

  • You keep your ad accounts safe.
  • No click loss or latency.
  • No tracking errors.
 

How it works for you?

When you add the AnyTrack TAG on your site, it instantly AutoTrack & AutoTag your offer links and forms.
  • One Tag for all your traffics sources.
  • Promote 1 or 1000 offers
  • Perfect for coupon, comparisons sites.

Voluum

⛔ What you are missing on?

  • Probably a few lost ad accounts.
  • Clicks & Conversions
  • Anything resulting from the above.
 

How you work for it?

You need to go through 27 steps to create a campaign, and custom code to track form submissions.
  • Repeat for each campaigns.
  • Not scalable.
  • High risk of ad account bans.

Conversion Funnels I/O

Funnel Tracking vs Single Conversion?

AnyTrack

With AnyTrack, your entire funnel data is automatically tracked and sent to all your pixels and analytics, SIMULTANEOUSLY!

✅ Why it matters.

  • Optimize campaigns by to funnel steps.
  • Build lookalike audiences according to specific actions or set of actions.
  • Retarget in-funnel.
 

Voluum

Voluum sends all your conversions as a single event type, whether it's a CPA, a lead, a sale or a recurring sale.

⛔ What you are missing.

  • Conversions, ROI…
  • Behavioral data.
  • Custom audiences.
  • Advanced lookalike audiences.
 

Is AnyTrack the best Voluum Alternative?

Features
AnyTrack
Voluum
Postback Advanced ℹ 💡 Ability to track and trigger various conversion types, status and apply dynamic logics.
Full
Partial 💡 Can track multiple conversion types, but cannot send multiple conversions to ad networks. All conversions are sent as the same conversion type.
Redirectless Tracking ℹ 💡 Track the entire funnel without a single redirect.
Full
Cloaker 💡 The redirectless method is seen as a link cloaker by Facebook And google.
Email Tracking ℹ 💡 Ability to AutoTrack outbound click events to analytics.
Full
Partial
Form Tracking ℹ 💡 Ability send form tracked events to analytics.
Full
Full
Multi-Channel Tracking ℹ 💡 Ability to track, attribute conversions on the same website and from multiple traffic sources.
Full
Partial
eCommerce Tracking
Full
Partial
Funnel Tracking ℹ 💡 Ability to track multiple conversion types from affiliate networks and send each conversion types to analytics and ad networks.
Full
Partial
Analytics Integrations
Google Analytics ℹ 💡 Ability to sync conversions and events with Google Analytics.
Full
FB Conversion API ℹ 💡 Sends conversions via server-side tracking (facebook postback url).
Full
Ad Networks Integrations
Google Ads ℹ 💡 Sync conversions and events between Google Analytics and Google Ads..
Full
Partial
Facebook Ads ℹ 💡 Send conversion data via Facebook Conversion API and on-site events to Facebook Pixel.
Full
Partial 💡 Tracks conversions using the Facebook “noscript” image pixel.
Bing Ads ℹ 💡 Sends conversions and events via server-side tracking. Event data can be used for conversion tracking and audience building.
Full
Partial
Taboola & Outbrain Conversion Trackingℹ 💡 Sends conversions via server-side tracking.
Full
Partial ⚠ 💡 Only sends events related to Taboola/Outbrain campaigns – can’t be used for cross networks / multi channel marketing.
Taboola & Outbrain Audience Building ℹ 💡 Sends conversion events to build custom audience for retargeting.
Full
Partial ⚠ 💡 Only sends events related to Taboola/Outbrain campaigns – can’t be used for cross networks / multi channel marketing.
Third Party Apps Integrations
Unbounce
Full
Typeform
Full
ClickFunnels
Full
Webhooks ℹ 💡 Ability to send to third party tools conversion events (Mailchimp, Drip, Convertkit, Google Sheet).
Full
Reporting, Analytics & Data
Advanced reporting ℹ 💡 Access to granular campaign and traffic data.
Full
Full
Report sharing ℹ 💡 Unlimited third party reporting (Google Data Studio, Tableau, DataBox).
Full. ℹ 💡 Provide third party access through Google Data Studio and other apps.
Full
Audience Data ℹ 💡 Access advanced and granular audience reporting available through Google Analytics.
Full
Audience Building ℹ 💡 Automatically create audiences according to any conversion events in your analytics and pixels.
Full ℹ 💡 Each conversion is sent to all pixel simultaneously, regardless of the channel or traffic source attribution.
Partial
Conversion Logs ℹ 💡 Access to conversion data logs.
Full
Full
Platform Functions & Operations
Platform Notifications ℹ 💡 Notifies you on any type of events through Slack, SMS, Email.
Full
Full
Custom domains
Why? ℹ 💡 Because AnyTrack is fully redirectless, there is no point of “hiding” the AnyTrack behind a custom domain.
2 Factor Authentication
Collaboration ℹ 💡 Multi user access to build and run campaigns.
Why? ℹ 💡 Setting up AnyTrack is one line of code on your site. Campaigns are managed in respective ad networks, and reports can be shared across each network. Once AnyTrack is on your site, it runs in the background without any need of human interference.
💡 Because Voluum requires constant setup and update, this feature is handy to bring in freelancers, and IT people to manage campaigns, tracking and other aspects of the platform.
Data retention ℹ 💡 How long is your data stored and accessible in the platform servers.
12m ℹ 💡 Because AnyTrack syncs your data across your analytics platforms, your data is stored for 12 months on the anytrack platform, and unlimited on Google Analytics.
💡 According to pricing plan. You can use the API to pull data into other data warehouses.

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