Laurent Malka May 18, 2021
With AnyTrack whether you promote your site on Google, Facebook or other ad networks, your entire conversion data is automatically synchronized across all pixels and analytics.
Because Voluum locks you in a single “campaign <-> traffic source” dimension, you can’t leverage your conversion data to create custom audiences on other ad networks.
The AnyTrack Tag is a “plug & play” code that tracks and attributes conversion data from any affiliate networks and automatically syncs all conversions with all your pixels and analytics.
Voluum forces you to continually setup, build, re-build the same flows, campaigns, whether for testing new campaigns or launching new campaigns.
Features | AnyTrack | Voluum |
|---|---|---|
Postback Advanced ℹ 💡 Ability to track and trigger various conversion types, status and apply dynamic logics. | Full | Partial 💡 Can track multiple conversion types, but cannot send multiple conversions to ad networks. All conversions are sent as the same conversion type. |
Redirectless Tracking ℹ 💡 Track the entire funnel without a single redirect. | Full | Cloaker 💡 The redirectless method is seen as a link cloaker by Facebook And google. |
Email Tracking ℹ 💡 Ability to AutoTrack outbound click events to analytics. | Full | Partial |
Form Tracking ℹ 💡 Ability send form tracked events to analytics. | Full | Full |
Multi-Channel Tracking ℹ 💡 Ability to track, attribute conversions on the same website and from multiple traffic sources. | Full | Partial |
eCommerce Tracking | Full | Partial |
Funnel Tracking ℹ 💡 Ability to track multiple conversion types from affiliate networks and send each conversion types to analytics and ad networks. | Full | Partial |
Analytics Integrations | ||
Google Analytics ℹ 💡 Ability to sync conversions and events with Google Analytics. | Full | |
FB Conversion API ℹ 💡 Sends conversions via server-side tracking (facebook postback url). | Full | |
Ad Networks Integrations | ||
Google Ads ℹ 💡 Sync conversions and events between Google Analytics and Google Ads.. | Full | Partial |
Facebook Ads ℹ 💡 Send conversion data via Facebook Conversion API and on-site events to Facebook Pixel. | Full | Partial 💡 Tracks conversions using the Facebook “noscript” image pixel. |
Bing Ads ℹ 💡 Sends conversions and events via server-side tracking. Event data can be used for conversion tracking and audience building. | Full | Partial |
Taboola & Outbrain Conversion Trackingℹ 💡 Sends conversions via server-side tracking. | Full | Partial ⚠ 💡 Only sends events related to Taboola/Outbrain campaigns – can’t be used for cross networks / multi channel marketing. |
Taboola & Outbrain Audience Building ℹ 💡 Sends conversion events to build custom audience for retargeting. | Full | Partial ⚠ 💡 Only sends events related to Taboola/Outbrain campaigns – can’t be used for cross networks / multi channel marketing. |
Third Party Apps Integrations | ||
Unbounce | Full | |
Typeform | Full | |
ClickFunnels | Full | |
Webhooks ℹ 💡 Ability to send to third party tools conversion events (Mailchimp, Drip, Convertkit, Google Sheet). | Full | |
Reporting, Analytics & Data | ||
Advanced reporting ℹ 💡 Access to granular campaign and traffic data. | Full | Full |
Report sharing ℹ 💡 Unlimited third party reporting (Google Data Studio, Tableau, DataBox). | Full. ℹ 💡 Provide third party access through Google Data Studio and other apps. | Full |
Audience Data ℹ 💡 Access advanced and granular audience reporting available through Google Analytics. | Full | |
Audience Building ℹ 💡 Automatically create audiences according to any conversion events in your analytics and pixels. | Full ℹ 💡 Each conversion is sent to all pixel simultaneously, regardless of the channel or traffic source attribution. | Partial |
Conversion Logs ℹ 💡 Access to conversion data logs. | Full | Full |
Platform Functions & Operations | ||
Platform Notifications ℹ 💡 Notifies you on any type of events through Slack, SMS, Email. | Full | Full |
Custom domains | Why? ℹ 💡 Because AnyTrack is fully redirectless, there is no point of “hiding” the AnyTrack behind a custom domain. | |
2 Factor Authentication | ||
Collaboration ℹ 💡 Multi user access to build and run campaigns. | Why? ℹ 💡 Setting up AnyTrack is one line of code on your site. Campaigns are managed in respective ad networks, and reports can be shared across each network. Once AnyTrack is on your site, it runs in the background without any need of human interference. | ℹ 💡 Because Voluum requires constant setup and update, this feature is handy to bring in freelancers, and IT people to manage campaigns, tracking and other aspects of the platform. |
Data retention ℹ 💡 How long is your data stored and accessible in the platform servers. | 12m ℹ 💡 Because AnyTrack syncs your data across your analytics platforms, your data is stored for 12 months on the anytrack platform, and unlimited on Google Analytics. | ℹ 💡 According to pricing plan. You can use the API to pull data into other data warehouses. |
5 minutes setup & no credit card required