Laurent Malka May 18, 2021
Best Voluum Alternative
Complicated software doesn't make for better conversion tracking. Your conversion data platform should be powerful, sure, but also simple and delightful to use.
Conversion Data vs Campaign Data
You should be able to leverage your entire conversion data anywhere.
AnyTrack
With AnyTrack whether you promote your site on Google, Facebook or other ad networks, your entire conversion data is automatically synchronized across all pixels and analytics.
✅ Why it matters?
- Build custom audiences across your entire marketing ecosystem.
- Retarget your most valuable traffic.
- Stop wasting budgets on low value traffic.
- Scale with Look Alike Audiences.
Voluum
Because Voluum locks you in a single “campaign <-> traffic source” dimension, you can’t leverage your conversion data to create custom audiences on other ad networks.
⛔ What you are missing on?
- Waste your marketing budget.
- No multi-channel marketing.
- Lack of attribution insights.
- No cross-marketing campaigns.
- No funnel targeting.
Automation vs Complication
Your Conversion tracking platform should be your "wingman", not enslave you.
AnyTrack
The AnyTrack Tag is a “plug & play” code that tracks and attributes conversion data from any affiliate networks and automatically syncs all conversions with all your pixels and analytics.
✅ Why it matters?
- Instant setup and tracking.
- Save time with automation features.
- Aggregate data to get full insights.
- Launch new campaigns in seconds.
Voluum
Voluum forces you to continually setup, build, re-build the same flows, campaigns, whether for testing new campaigns or launching new campaigns.
⛔ What you are missing on?
- Loads of time and resources.
- More manual work leads to more errors.
- Data overload.
Redirectless vs Cloaking?
AnyTrack
AnyTrack redirectless tracking feature is truly redirectless. At no point in the traffic flow, is AnyTrack part of the redirect chain. Not at the campaign URL level nor at the Offer Click level.
✅ Why it matters?
- You keep your ad accounts safe.
- No click loss or latency.
- No tracking errors.
How it works for you?
When you add the AnyTrack TAG on your site, it instantly AutoTrack & AutoTag your offer links and forms.
- One Tag for all your traffics sources.
- Promote 1 or 1000 offers
- Perfect for coupon, comparisons sites.
Voluum
⛔ What you are missing on?
- Probably a few lost ad accounts.
- Clicks & Conversions
- Anything resulting from the above.
How you work for it?
You need to go through 27 steps to create a campaign, and custom code to track form submissions.
- Repeat for each campaigns.
- Not scalable.
- High risk of ad account bans.
Google Ads Integration
Google AI vs Voluum Automizer?
AnyTrack
Because AnyTrack ties your entire conversion data with Google Analytics, you automatically provide Google AI/ML engines with hundreds of data points used to optimize your campaigns.
✅ Why it matters?
- Benefit from the entire Google Platform.
- Optimize according to behavioral data.
- Run retargeting campaigns for converters.
- Retarget in-funnel.
Voluum
Voluum "Automizer" is a binary optimization system based on profit/loss. Nothing in this integration takes into consideration the data points provided by Google Analytics.
⛔ What you are missing?
- Conversions, ROI…
- Behavioral data.
- Retargeting audiences.
- Advanced campaigns.
Conversion Funnels I/O
Funnel Tracking vs Single Conversion?
AnyTrack
With AnyTrack, your entire funnel data is automatically tracked and sent to all your pixels and analytics, SIMULTANEOUSLY!
✅ Why it matters.
- Optimize campaigns by to funnel steps.
- Build lookalike audiences according to specific actions or set of actions.
- Retarget in-funnel.
Voluum
Voluum sends all your conversions as a single event type, whether it's a CPA, a lead, a sale or a recurring sale.
⛔ What you are missing.
- Conversions, ROI…
- Behavioral data.
- Custom audiences.
- Advanced lookalike audiences.
Is AnyTrack the best Voluum Alternative?
Features | AnyTrack | Voluum |
|---|---|---|
Postback Advanced ℹ 💡 Ability to track and trigger various conversion types, status and apply dynamic logics. | Full | Partial 💡 Can track multiple conversion types, but cannot send multiple conversions to ad networks. All conversions are sent as the same conversion type. |
Redirectless Tracking ℹ 💡 Track the entire funnel without a single redirect. | Full | Cloaker 💡 The redirectless method is seen as a link cloaker by Facebook And google. |
Email Tracking ℹ 💡 Ability to AutoTrack outbound click events to analytics. | Full | Partial |
Form Tracking ℹ 💡 Ability send form tracked events to analytics. | Full | Full |
Multi-Channel Tracking ℹ 💡 Ability to track, attribute conversions on the same website and from multiple traffic sources. | Full | Partial |
eCommerce Tracking | Full | Partial |
Funnel Tracking ℹ 💡 Ability to track multiple conversion types from affiliate networks and send each conversion types to analytics and ad networks. | Full | Partial |
Analytics Integrations | ||
Google Analytics ℹ 💡 Ability to sync conversions and events with Google Analytics. | Full | |
FB Conversion API ℹ 💡 Sends conversions via server-side tracking (facebook postback url). | Full | |
Ad Networks Integrations | ||
Google Ads ℹ 💡 Sync conversions and events between Google Analytics and Google Ads.. | Full | Partial |
Facebook Ads ℹ 💡 Send conversion data via Facebook Conversion API and on-site events to Facebook Pixel. | Full | Partial 💡 Tracks conversions using the Facebook “noscript” image pixel. |
Bing Ads ℹ 💡 Sends conversions and events via server-side tracking. Event data can be used for conversion tracking and audience building. | Full | Partial |
Taboola & Outbrain Conversion Trackingℹ 💡 Sends conversions via server-side tracking. | Full | Partial ⚠ 💡 Only sends events related to Taboola/Outbrain campaigns – can’t be used for cross networks / multi channel marketing. |
Taboola & Outbrain Audience Building ℹ 💡 Sends conversion events to build custom audience for retargeting. | Full | Partial ⚠ 💡 Only sends events related to Taboola/Outbrain campaigns – can’t be used for cross networks / multi channel marketing. |
Third Party Apps Integrations | ||
Unbounce | Full | |
Typeform | Full | |
ClickFunnels | Full | |
Webhooks ℹ 💡 Ability to send to third party tools conversion events (Mailchimp, Drip, Convertkit, Google Sheet). | Full | |
Reporting, Analytics & Data | ||
Advanced reporting ℹ 💡 Access to granular campaign and traffic data. | Full | Full |
Report sharing ℹ 💡 Unlimited third party reporting (Google Data Studio, Tableau, DataBox). | Full. ℹ 💡 Provide third party access through Google Data Studio and other apps. | Full |
Audience Data ℹ 💡 Access advanced and granular audience reporting available through Google Analytics. | Full | |
Audience Building ℹ 💡 Automatically create audiences according to any conversion events in your analytics and pixels. | Full ℹ 💡 Each conversion is sent to all pixel simultaneously, regardless of the channel or traffic source attribution. | Partial |
Conversion Logs ℹ 💡 Access to conversion data logs. | Full | Full |
Platform Functions & Operations | ||
Platform Notifications ℹ 💡 Notifies you on any type of events through Slack, SMS, Email. | Full | Full |
Custom domains | Why? ℹ 💡 Because AnyTrack is fully redirectless, there is no point of “hiding” the AnyTrack behind a custom domain. | |
2 Factor Authentication | ||
Collaboration ℹ 💡 Multi user access to build and run campaigns. | Why? ℹ 💡 Setting up AnyTrack is one line of code on your site. Campaigns are managed in respective ad networks, and reports can be shared across each network. Once AnyTrack is on your site, it runs in the background without any need of human interference. | ℹ 💡 Because Voluum requires constant setup and update, this feature is handy to bring in freelancers, and IT people to manage campaigns, tracking and other aspects of the platform. |
Data retention ℹ 💡 How long is your data stored and accessible in the platform servers. | 12m ℹ 💡 Because AnyTrack syncs your data across your analytics platforms, your data is stored for 12 months on the anytrack platform, and unlimited on Google Analytics. | ℹ 💡 According to pricing plan. You can use the API to pull data into other data warehouses. |
Step up your affiliate marketing game
“If you’re looking to step up your affiliate marketing game, advanced affiliate marketing tools like AnyTrack that can help you speed things up and get better results."
Previous
Next
Featured on:
Where you'll read about AnyTrack
Ready to turn more visitors into conversions?
It takes 5 minutes to unlock your data.
- start free
- No credit card
- setup in minutes