Complicated software doesn't make for better tracking. Your conversion data platform should be powerful, sure, but also simple and delightful to use.
With AnyTrack whether you promote your site on Google, Facebook or other ad networks, your entire conversion data is automatically synchronized across all pixels and analytics.
Because Voluum locks you in a single “campaign <-> traffic source” dimension, you can’t leverage your conversion data to create custom audiences on other ad networks.
The AnyTrack Tag is a “plug & play” code that tracks and attributes conversion data from any affiliate networks and automatically syncs all conversions with all your pixels and analytics.
Voluum forces you to continually setup, build, re-build the same flows, campaigns, whether for testing new campaigns or launching new campaigns.
Redirectless tracking is the ability to track your campaign traffic and conversions without ever having to rely on any redirect links or cookie based redirects.
AnyTrack redirectless tracking feature is truly redirectless. At no point in the traffic flow, is AnyTrack part of the redirect chain. Not at the campaign URL level nor at the Offer Click level.
When you add the AnyTrack TAG on your site, it instantly AutoTrack & AutoTag your offer links and forms.
Voluum “redirectless” tracking is nothing else but a cloaking mechanism.
This “premium feature” is probably the #1 reason that caused losses of thousands of ad accounts for circumventing Facebook.
You need to go through 30 steps to create a single campaign, and write code to track form submissions.
Because AnyTrack ties your entire conversion data with Google Analytics and Google Ads data-points, you automatically provide Google AI/ML engines with hundreds of data points used to optimize your campaigns.
Voluum "Automizer" is a binary optimization system based on profit/loss. Nothing in this integration takes into consideration the data points provided by Google Analytics or Google Ads.
Automatically track your entire customer journey, across any funnels, marketing stack and sync your top audience segments across all pixels and analytics.
With AnyTrack, your entire funnel data is automatically tracked and sent to all your pixels and analytics, SIMULTANEOUSLY!
Voluum sends all your conversions as a single event type, whether it's a CPA, a lead, a sale or a recurring sale.
Where you'll read about AnyTrack
