How AnyTrack improves Facebook Ad Performance in the Midst of the iOS14 Chaos
This episode is a special interview with Laurent Malka, the founder of AnyTrack. AnyTrack is a conversion tracking software that helps improve tracking and attribution of Facebook Ads in the midst of the iOS14 debacle. Instead of tracking performance through the browser, it uses the Facebook Conversion API, which improves accuracy and empowers media buyers to make better ad spend decisions.
Laurent Malka is the Co-Founder of Anytrack. He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.
