Laurent Malka — AnyTrack Blog

UTM tracking is more than just slapping on some parameters. It’s an art form. But what if your current template is more like a doodle than a masterpiece? Let’s dive into the world of perfect UTM tracking parameters.

Data-driven marketing is pivotal for digital success, and Google Analytics GA4 is at its forefront. However, while GA4 excels in web traffic analysis, integrating conversions from platforms like CRM, affiliate networks, and eCommerce can be complex. Enter AnyTrack, bridging this technical gap with its robust integrations, making data import seamless. Dive into our guide on the AnyTrack and GA4 integration.

Supercharge Your Affiliate Marketing: Harnessing the Power of AnyTrack and Google Analytics GA4 Integration.

At AnyTrack, we’re dedicated to making your marketing analytics more intuitive, efficient, and profitable. We’re excited to announce a series of new features and enhancements designed to bring your analytics game to the next level.

Discover how to track and attribute your customer lifecycle with ad platforms like Google Ads and Facebook Ads. This comprehensive guide shows you how to use AnyTrack to send conversion data and audience data through each respective Conversion API, and outlines the traffic and data flow between ad networks, your website, and Hubspot CRM. Learn how to optimize your ad spend and improve your ad campaign attribution by mapping events to conversion actions and audiences.

Learn about the most important tracking concepts so you can improve your marketing by implementing advanced data driven marketing strategies.

Discover how to implement the Facebook Conversion API in minutes, and instantly start improving your Facebook Ads campaigns.

Learn how AnyTrack helps Shopify owners overcome the iOS 14 attribution challenges with the Facebook Conversion API.

Discover 10 conversion tracking facts that when overlooked, will cost you time, money and a good chunk of your campaign’s ROI.

Webhooks are to growth hackers what postback urls are to performance marketers. They are the ultimate #nocode api connectors leveraged to get maximum marketing flexibility, automation, and data insights..

Facebook is one of the best traffic sources for performance marketers. There’s no shortage of inventory, a myriad of targeting options, ad formats, and users can be easily reached across devices, apps, and platforms. However, in order to leverage the Facebook Ad platform and get a fair chance to reach the right audiences, marketers must feed their Facebook Pixel with quality conversion and audience data.

Wrapping up 2020 is not going to look like last year, and by a looong shot! 2020 was by far one of the strangest, challenging, and interesting year.

When Neil Patel writes about advanced affiliate marketing strategies, he usually comes up with very interesting insights. If you’re not familiar with him, he is probably one of the most famous digital marketers, founder, investor, and blogger. Most of us come across his posts, tweets, or youtube videos on a regular basis. Some people like […]

As we announced a couple of weeks ago, AnyTrack went through a major update last week. This update was necessary to allow additional features we wanted to introduce, such as reporting, standardized events and a new tracking method. Good news! The release went through with nearly zero incident. While this release was mostly about the […]

Are you making a living or earning a portion of your income through affiliate marketing? If you are, there’s a good chance you’ve joined multiple affiliate platforms. This is great as you have the chance to promote a lot of companies, but can also be challenging when it comes to tracking and attributing conversions. In […]

Whether you’re just starting out as a blogger or are already an experienced marketing professional, affiliate marketing is one of the best ways to build an additional revenue stream. The best affiliate marketing programs can pay up to 60% of the value of each sale. Affiliate marketing income forms a large part of website revenues […]

Conversion Data Mapping is part of the foundations of your data driven marketing campaigns.

A Postback URL (AKA server to server pixel) is used in digital marketing to pass conversion data between a merchant and a marketer.

During the past couple of weeks, we’ve seen interesting marketing flows, customers twisting their arm instead of simply following the standard steps. Eventually, some of the support requests and the demo we ran, led us to enhance the platform to cover more marketing flows.

If you’re in the performance marketing industry, chances are that you’ve had your Facebook ad account disabled more than once, and without any clear explanations. In this post, you will get some insights about the Facebook automated review process, how to protect your account and avoid the fatal sentence.

It’s been about 6 months since AnyTrack platform is up and running, and it’s time to make some pricing adjustments. Don’t worry tough. You’re going to pay less and get more.

When your advertiser or merchant doesn’t support any form of postback tracking, your last option is to import manually the conversions into your marketing system. AnyTrack lets you use Zapier in order to automate offline conversion tracking.

Integrating an affiliate network can be a daunting process. What parameters do you add to the offer links, what parameters do you add to the postback URLs? Which protocols are supported by a network versus an other? Eventually finding the right information, and ensuring it’s up to date can be a very time consuming task. […]

Webhooks are notifications that applications like Mailchimp, can post to an URL. These notifications carry data, which you can then import into other applications.

Conversion tracking is the most important measurement that helps digital marketers optimize their campaigns. This post will help you understand the tracking challenges and solve them with a single line of code!

Google Ads tracking for affiliates is a huge challenge for affiliate marketers. This post will show you how to track affiliate conversions in google ads without adding the google ads tracking code or google analytics on the offer thank you page.