Laurent Malka - AnyTrack Blog
Laurent Malka is the Co-Founder of Anytrack. He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.
Laurent Malka Meta Conversions API (Facebook Conversion API): Setup Guide
Meta Conversions API connected but your data still looks off? See how it works, why it breaks, and how to send Meta accurate conversions.
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Laurent Malka Client-Side vs Server-Side Tracking: What's the Difference?
Client-side tracking records the visit in the browser. Server-side tracking records the sale where it happens. How each works, and why you need both.
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Laurent Malka The Best AnyTrack Alternatives in 2026 (Compared by Use Case)
The best AnyTrack alternatives in 2026, grouped by job: affiliate tracking, eCommerce attribution, info-product attribution, and server-side infrastructure.
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Laurent Malka Meta Ads Reports Fewer Purchases Than Shopify? How to Fix the Gap
Facebook Ads purchases don't match Shopify? A 5-minute check in Meta Events Manager tells you if the gap is attribution or broken tracking, and what to fix.
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Laurent Malka Server-Side Tracking vs Server-Side Tagging: What's the Difference?
Server-side tracking and server-side tagging sound alike but do opposite jobs. Here's how each works and where Google Tag Manager and Stape fit.
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Laurent Malka RedTrack vs Voluum for ClickBank Affiliates: The Ad Blocker Problem
Running Facebook and Google Ads to ClickBank offers? On those platforms, RedTrack and Voluum both depend on a page script to reach the offer. When an ad blocker stops that script, your buyer lands on an error page.
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Laurent Malka Data-Driven Attribution Is Only as Good as the Paths Google Can See
How data-driven attribution works in Google Ads and GA4, what it needs from your funnel, how AnyTrack feeds it, and when last click is still the right call.
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Laurent Malka How to Send GoHighLevel Pipeline Stages to Meta and Google Ads as Conversions
Send GoHighLevel pipeline stages to Meta and Google Ads as conversions: what native workflows cover, where they stop, and how to map every stage with AnyTrack.
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Laurent Malka How to Send Offline Conversions From Your CRM to Google Ads and Meta
Sales close on the phone? Send CRM stages back to Google Ads and Meta as offline conversions, matched to the ad click, so bidding learns from real revenue.
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Laurent Malka Postback URL: Real Example, Parameters & How to Test It
Copy a real postback URL, see which parameter carries the click ID, and test it before conversions silently disappear. Works with any affiliate network.
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Laurent Malka Mobile Is Now the Majority of Your Traffic. Your Tracking Doesn't Know It.
Mobile passed 52% of global web traffic in July 2026. Six sourced statistics on why mobile conversions are the ones your ad platforms never see.
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Laurent Malka Google Ads Affiliate Tracking: Why It Breaks and How to Fix It
Google Ads goes blind when a visitor clicks your affiliate link. Here's why affiliate conversion tracking breaks, and how to tie each sale back to the keyword.
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Laurent Malka Unleash Your Marketing Data with AnyTrack and Google Analytics GA4
Send conversions from your CRM, affiliate networks, and eCommerce platforms to Google Analytics 4. A guide to the AnyTrack and GA4 integration.
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Laurent Malka The Best Affiliate Networks in 2026 (and How Well They Track)
The best affiliate networks in 2026, reviewed on reach, payouts, and how cleanly their conversion data flows into AnyTrack and back to your ad platforms.
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Laurent Malka The Best Affiliate Tracking Software in 2026
The best affiliate tracking platforms in 2026 (Everflow, Tune, CAKE, Post Affiliate Pro), reviewed on what they do and how cleanly each connects to AnyTrack.
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Laurent Malka How to Migrate from ClickMagick to AnyTrack
Switch from ClickMagick to AnyTrack without losing data: install the Tracking Tag, connect your networks, ad platforms, and GA4, then run both in parallel.
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Laurent Malka Conversion Tracking in 2026: The Complete Guide to Accurate Attribution
Conversion tracking in 2026: how server-side tracking, first-party data, and unified attribution tie every conversion to the campaign that drove it.
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Laurent Malka The 10+ Essential Conversion tracking Concepts
Learn about the most important tracking concepts so you can improve your marketing by implementing advanced data driven marketing strategies.
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Laurent Malka Cross Domain Tracking: How to Preserve Attribution Across Multi-Domain Funnels
Cross domain tracking breaks when attribution resets at the domain boundary. Here's why, and how AnyTrack keeps the full customer journey across domains.
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Laurent Malka Maximize ROAS with Customer Lifecycle Conversion Tracking
Use AnyTrack to send customer lifecycle events from your CRM to Google Ads and Facebook Ads, mapped to conversion actions and audiences, to raise ROAS.
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Laurent Malka Event Match Quality Explained
Stop obsessing over EMQ scores. Learn what Event Match Quality really means, why high scores don’t guarantee good attribution, and how to fix tracking issues.
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Laurent Malka First Click vs Last Click Attribution: What a Real eCommerce Account Reveals
We flipped one dropdown on a live eCommerce account and remarketing purchases jumped 150%. First Click vs Last Click shows which campaigns make money.
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Laurent Malka GA4 For Affiliate Marketing
Supercharge Your Affiliate Marketing: Harnessing the Power of AnyTrack and Google Analytics GA4 Integration.
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Laurent Malka Google Ads Conversion Tracking for Affiliates
Google's conversion tag can't run on a merchant site you don't own. Postbacks get affiliate sales into Google Ads, so Smart Bidding optimizes on real revenue.
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Laurent Malka How AnyTrack improves Facebook Ad Performance in the Midst of the iOS14 Chaos
Learn how AnyTrack helps Shopify owners overcome the iOS 14 attribution challenges with the Facebook Conversion API.
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Laurent Malka How to track offline conversions using Zapier
When a merchant doesn't support postbacks, use Zapier to track offline conversions in AnyTrack automatically instead of importing them by hand.
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Laurent Malka Successful Media Doubled its ROAS with the Facebook Conversion API and AnyTrack
How Successful Media doubled its ROAS by sending quality conversion and audience data to Facebook through the Conversion API with AnyTrack.
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Laurent Malka The UTM Tracking Parameters Saga: When your UTM Tracking Template Goes Rogue 🕵️♂️
UTM tracking is more than slapping parameters on a URL. If your UTM Tracking Template is more doodle than masterpiece, here's how to build one that works.
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Laurent Malka Meta Ads Automation Rules: 5 That Actually Work [2026]
Most Meta Ads automation rules fail because they run on Meta-only data that misses conversions. Here are 5 rules that work, with the exact thresholds to set.
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Laurent Malka Tracking a Content Blog: ClickMagick vs AnyTrack
Tracking a content blog full of affiliate links: ClickMagick vs AnyTrack on link cloaking, SubID formulas, AutoTag, session persistence, and GA4.
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Laurent Malka Integrating Affiliate Networks Without the Headaches
Listing your network in the AnyTrack Affiliate Networks Catalog helps affiliates track conversions accurately and brings you higher-quality traffic.
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Laurent Malka The Complete Tracking Verification Checklist
Meta says 80 conversions. Shopify shows 40 orders. This 18-point checklist finds broken pixels, missing UTMs, and lost click IDs before they skew attribution.
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Laurent Malka How to track conversions with webhooks
Webhooks are to growth hackers what postback URLs are to performance marketers. Learn how to track conversions with webhooks, no code needed.
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Laurent Malka Why Webhooks Are Every Digital Marketer’s Secret Weapon
Webhooks connect your tools, automate your workflows, and move your data where it needs to go. Here's how to pair them with AnyTrack conversion tracking.
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Laurent Malka What are webhooks?
Webhooks are notifications that apps like Mailchimp post to a URL. They carry data that you can then import into other applications.
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Laurent Malka The Top 5 Reasons that get your Facebook Ad account disabled
Facebook disables ad accounts with little explanation. Learn how its automated review works, the top 5 reasons accounts get disabled, and how to protect yours.
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Laurent Malka High Converting Content at Your Fingertips
The Hidden Integration Goldmine: How to Turn Technical Pain Points into High-Converting Content
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Laurent Malka Transforming Analytics: New Features and Enhancements in AnyTrack
New in AnyTrack: simpler ClickFunnels conversion mapping, more secure Google connections, enhanced reporting, new integrations, and GA4 beta access.
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Laurent Malka Top Reasons AnyTrack is on Neil Patel’s Blog
Neil Patel listed AnyTrack among the top tools in his post on advanced affiliate marketing strategies. Here's what those strategies teach about your audience.
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Laurent Malka How to Track 2020 Roller-coaster?
Wrapping up 2020 is not going to look like last year, and by a looong shot! 2020 was by far one of the strangest, challenging, and interesting year.
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Laurent Malka 10 Useful Conversion Tracking Facts
Discover 10 conversion tracking facts that when overlooked, will cost you time, money and a good chunk of your campaign’s ROI.
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Laurent Malka New Feature: The Conversion Data Mapping
Conversion Data Mapping is part of the foundations of your data driven marketing campaigns.
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Laurent Malka Why and how we updated AnyTrack pricing.
Six months after launch, we updated AnyTrack pricing based on customer data and feedback. Here's what changed and why.
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Laurent Malka New features we shipped in September 2020!
AnyTrack's September 2020 release: a near real-time dashboard, reporting, standardized events, a new tracking method, and a link discovery tool.
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Laurent Malka Episode 1: Stories from the tracking frontline
Stories from our support desk: unusual marketing flows, the fixes behind them, and how they led us to extend AnyTrack to cover more flows.
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