Integrating Affiliate Networks Without the Headaches

Integrating an affiliate network can be a daunting process.

• What subid parameters do you add to offer links?
• Which parameters belong in postback URLs?
• Which protocols are supported by one network but not another?

Finding the right information—and making sure it’s up to date—is often time-consuming, error-prone, and frustrating.

TL;DR
If you run an affiliate network, being listed in the AnyTrack Affiliate Networks Catalog helps your affiliates track conversions accurately, optimize campaigns faster, and send you higher-quality traffic—without increasing your technical support workload.

👉 Want your affiliate network listed? The AnyTrack team handles the entire integration for you.

The Problem: Tracking Complexity Slows Everyone Down

Since the early days of AnyTrack, we’ve invested heavily in our Affiliate Networks Catalog for one simple reason:

Marketers should focus on sending quality traffic—not opening support tickets to figure out postback URLs.

Affiliate tracking documentation is often:

• Hard to find
• Poorly maintained
• Too technical for non-developers

The result?
Affiliates struggle to track conversions accurately, campaigns underperform, and networks receive unnecessary technical support requests.

What Is the AnyTrack Affiliate Networks Catalog?

AnyTrack helps marketers track conversion data from 30+ affiliate networks and automatically sync that data with Google Analytics, Google Ads, Facebook Ads, and other analytics platforms.

With the Affiliate Networks Catalog, marketers can:

• Discover supported networks
• Follow step-by-step integration guides (up to 2 minutes per network)
• Enable tracking without custom development

For networks, this means instant compatibility with data-driven affiliates.

Who Is This Guide For?

This guide is designed for:

• Affiliate network operators
• Affiliate managers
• Partner & integrations teams
• SaaS companies running performance programs

If you care about affiliate performance, attribution accuracy, and scalable growth—this is for you.

Why Should Affiliate Networks Be in the Catalog?

At first glance, the benefits may look like branding exposure.
But if you dig deeper, the real value is far more powerful.

Your Affiliates’ Success Drives Your Growth

As an affiliate manager, your goal is simple:
Grow a high-performing portfolio of affiliates.

Your affiliate platform—whether it’s
HasOffers,
Partnerize,
or Impact—gives you detailed insights.

But affiliates only see a fraction of that data.

And in performance marketing, less data = weaker optimization.

How Do Affiliates Access Conversion Data?

Affiliate marketers typically rely on three methods to access conversion data.

1. Affiliate Network Dashboards

Every affiliate network provides a dashboard where affiliates can:

• Check stats
• Generate tracking links
• Add postback URLs
• Review payments

While dashboards offer granular reporting, they are not connected to the affiliate’s analytics stack (such as Google Analytics).

This makes it impossible to accurately attribute conversions to:

• Traffic sources
• Campaigns
• Keywords
• Ads

2. Affiliate Network APIs

Most networks offer APIs that allow affiliates to pull conversion data programmatically.

Pros

• Very flexible
• Highly customizable

Cons

• Requires development skills
• Needs ongoing maintenance
• Not realistic for most affiliates

This option is typically used by advanced teams only.

3. Postback URLs (Server-to-Server Tracking)

Postback URLs notify a tracking system in real time when a conversion occurs.

Instead of fetching data later (like an API), the affiliate network pushes the conversion data immediately.

Why affiliates prefer postbacks

• Real-time conversion tracking
• High reliability
• No scripts or pixels required
• Works perfectly with paid traffic platforms

For most performance marketers, postbacks are the gold standard.

How Affiliate Networks Are Integrated in AnyTrack

AnyTrack supports both:

• Postback URL integrations
• API-based integrations

We choose the best method based on what each affiliate network supports.

Postback URL Integrations (Preferred Method)

Postback integrations are:

• Real-time
• Low maintenance
• Easy to validate
• Extremely reliable

How the Setup Works

AnyTrack automatically generates a pre-built postback URL tailored to each affiliate network.

Affiliates simply:

1. Copy the postback URL from AnyTrack
2. Paste it into their affiliate network dashboard
3. Start receiving conversion data automatically

Affiliates never need to build or troubleshoot postback parameters manually.

Example Postback URL

https://t1.anytrack.io/IqbY3nLd/collect?hasoffers=grammarly
&aff_click_id={aff_click_id}
&offer_id={offer_id}
&offer_name={offer_name}
&transaction_id={transaction_id}
&sale_amount={sale_amount}
&currency={currency}
&payout={payout}

API-Based Integrations

Some networks are better suited for API integrations.

How API Setup Works

1. The affiliate retrieves an API token from their network account
2. The token is added to AnyTrack
3. AnyTrack validates the connection
4. Conversion data is synced automatically on a schedule

This method is:

• Simple for affiliates
• Fully maintained by AnyTrack
• Ideal when postbacks aren’t available

How the Data Flow Works (Simple Overview)

1. A user clicks an affiliate link
2. The affiliate network records the conversion
3. The network sends the data (postback or API)
4. AnyTrack receives and normalizes the event
5. Conversion data is sent to analytics and ad platforms

Result: affiliates can finally see what actually converts.

Why This Matters: Empower Affiliates With Real Data

Data-driven marketing isn’t optional anymore.

Yet affiliates can’t place Google Analytics or ad pixels on merchant “thank you” pages—especially when running Google Ads campaigns.

This creates blind spots in attribution and optimization.

When affiliates use AnyTrack:

• ✅ Conversion data flows directly from your network
• ✅ Data syncs automatically to their analytics tools
• ✅ Campaigns optimize faster and more accurately

Better data → better affiliates → better traffic for your network.

Key Takeaways for Affiliate Networks

Being listed in the AnyTrack Affiliate Networks Catalog helps you:

1. Gain branding exposure across AnyTrack properties
2. Attract serious, data-driven marketers
3. Enable advanced attribution for affiliates
4. Receive higher-quality traffic
5. Reduce technical support requests
6. Improve affiliate retention and performance

Your affiliates’ tracking limitations directly cap your network’s growth.

Did We Mention the Integration Is Fully Managed?

Yes—we take care of everything.

• Documentation
• Validation
• Maintenance
• Updates

Your team doesn’t need to write or support custom tracking logic.

👉 Want your affiliate network added to the AnyTrack Affiliate Networks Catalog? Contact our integrations team and we’ll handle the rest.