Product — AnyTrack Blog

Modern marketers don’t operate in silos. Your campaigns run across Meta, Google, TikTok, and more. Your funnel starts on one page and converts on another. You need clear attribution and consistent signals — across every channel. Until now, your options were limited: The Basic Plan didn’t support the integrations you needed. The Personal Plan supported […]

Unanimously different! Attribution was once a walk in the park for those solely focused on Facebook, while a challenging endeavor for those navigating the multichannel marketing landscape. But then, Apple introduced the App Tracking Transparency with iOS14, and overnight, attribution became a nightmare for everyone. It’s time to change that. We’ve reimagined the entire process, […]

Wrapping up 2020 is not going to look like last year, and by a looong shot! 2020 was by far one of the strangest, challenging, and interesting year.

As we announced a couple of weeks ago, AnyTrack went through a major update last week. This update was necessary to allow additional features we wanted to introduce, such as reporting, standardized events and a new tracking method. Good news! The release went through with nearly zero incident. While this release was mostly about the […]

Conversion Data Mapping is part of the foundations of your data driven marketing campaigns.

A Postback URL (AKA server to server pixel) is used in digital marketing to pass conversion data between a merchant and a marketer.

It’s been about 6 months since AnyTrack platform is up and running, and it’s time to make some pricing adjustments. Don’t worry tough. You’re going to pay less and get more.

When your advertiser or merchant doesn’t support any form of postback tracking, your last option is to import manually the conversions into your marketing system. AnyTrack lets you use Zapier in order to automate offline conversion tracking.

Affiliate network integrations don’t have to be complex. Learn how joining the AnyTrack Affiliate Networks Catalog helps networks empower affiliates with better data, reduce tracking friction, and attract higher-quality traffic.

Webhooks are notifications that applications like Mailchimp, can post to an URL. These notifications carry data, which you can then import into other applications.

Conversion tracking has evolved. Discover how to automate attribution across all platforms using server-side tracking, first-party data, and unified integration with GA4, Meta CAPI, and your entire marketing stack.