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Product — AnyTrack Blog

Want to make the most of AnyTrack? Find complete guides to all the AnyTrack features, with detailed walk-troughs, tips and tricks to to leverage your traffic data.
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Unlock Full-Funnel Growth with the New AnyTrack Starter Plan

Modern marketers don’t operate in silos. Your campaigns run across Meta, Google, TikTok, and more. Your funnel starts on one page and converts on another. You need clear attribution and consistent signals — across every channel. Until now, your options were limited: The Basic Plan didn’t support the integrations you needed. The Personal Plan supported […]
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The AnyTrack Way

Unanimously different! Attribution was once a walk in the park for those solely focused on Facebook, while a challenging endeavor for those navigating the multichannel marketing landscape. But then, Apple introduced the App Tracking Transparency with iOS14, and overnight, attribution became a nightmare for everyone. It’s time to change that. We’ve reimagined the entire process, […]
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Laurent Malka Laurent Malka

New features we shipped in September 2020!

As we announced a couple of weeks ago, AnyTrack went through a major update last week. This update was necessary to allow additional features we wanted to introduce, such as reporting, standardized events and a new tracking method. Good news! The release went through with nearly zero incident. While this release was mostly about the […]
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Laurent Malka Laurent Malka

Why and how we updated AnyTrack pricing.

It’s been about 6 months since AnyTrack platform is up and running, and it’s time to make some pricing adjustments. Don’t worry tough. You’re going to pay less and get more.
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Laurent Malka Laurent Malka

How to track offline conversions using Zapier

When your advertiser or merchant doesn’t support any form of postback tracking, your last option is to import manually the conversions into your marketing system. AnyTrack lets you use Zapier in order to automate offline conversion tracking.
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Laurent Malka Laurent Malka

The Affiliate Networks Catalog

Integrating an affiliate network can be a daunting process. What parameters do you add to the offer links, what parameters do you add to the postback URLs? Which protocols are supported by a network versus an other? Eventually finding the right information, and ensuring it’s up to date can be a very time consuming task. […]
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Laurent Malka Laurent Malka

What are webhooks?

Webhooks are notifications that applications like Mailchimp, can post to an URL. These notifications carry data, which you can then import into other applications.
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