How to Implement the Facebook Conversion API

Learn how to implement the Facebook Conversion API so you can make the most out of your Facebook Ads campaigns, and build effective custom audiences. AnyTrack is part of the Facebook Business Partner program, under the Conversion Data category. The AnyTrack App has been reviewed, and vetted by the Facebook tech team for its accuracy in tracking conversions.

The Facebook Conversion API integration with AnyTrack automates the most important aspects of your Facebook Ads campaigns, and you to quickly improve your ads performances, attribution and ROAS.

Benefits of the Facebook Conversion API AnyTrack Integration:

• Full customer journey tracking and attribution.
• Improve ads attribution by sending over 30 data points to Facebook Pixel.
• Enables you to build custom audiences from any campaigns, including non Facebook campaigns and run retargeting ads.
• Provides you with real time facebook ads reporting, including for delayed conversions.
• Full conversion data context tracking – including product purchased.
• eCommerce checkout flow from PageView to Purchase
• Track affiliate conversions from any Affiliate Network or affiliate tracking software

Check out the FAQ to get the tips on how to implement the facebook conversion api with your marketing stack.

Prerequisites to implement the Facebook Conversion API

👉 To implement the Facebook Conversion API you will need the following:

1. A Facebook Business Manager with Admin Access
2. A Facebook Pixel on your website
3. An AnyTrack account with a paid plan
4. A conversion source such as Shopify, ClickFunnels, affiliate account, or any other conversion source that can be integrated in AnyTrack – Check the AnyTrack Integration Catalog to see if your conversion sources are already integrated.

Guide: How to implement the Facebook Conversion API

This guide walks you through the exact steps which will show you how to implement the Facebook Conversion API using the direct AnyTrack Facebook API integration. At the end of the setup, you can visit the Facebook event manager and see the first conversion events and inspect the event data.

How to implement the Facebook Conversion API

Total Time: 1 minute

1. Go to the AnyTrack dashboard

   

   Sign in to your AnyTrack account and locate the property you want to connect to the Facebook Conversion API.

2. Open the Tracking Pixels integrations page

   

   The Tracking Pixels integration page is where you connect and manage your Ads integrations.

3. Click on the Facebook card to select your Facebook Pixel

   

   Click on the card to initiate the Facebook API integration flow.

4. Click the Browse Button to initiate the Facebook Authentication

   

   Follow the sign-in prompts and Facebook authorization screens.

5. Select the Facebook Business Manager

   

   Once you select a Facebook Manager you will see which Facebook Pixels you can connect to.

6. Select the Facebook Pixel

   

   Open the drop down menu to find the Facebook Pixel you want to integrate with.

7. Click Next to configure the Facebook Integration.

   

   During this connection, the Anytrack app generates an access token that enables AnyTrack to interact with the Facebook Marketing API.

8. Enable the Facebook Ads connection

   

   By enabling the The Facebook Ads connection you will be able to import your campaign stats from the Facebook Insights API and analyze your campaigns in AnyTrack.

9. Enable the Facebook Conversion API

   

   By enabling the Facebook Conversion API option, you enable AnyTrack to send conversions to Facebook API.

10. Adjust the Conversion Event Mapping

    

    The Conversion Event mapping is what enables you to map the conversions you receive from your conversion sources with the Conversions you want to send to the Facebook Conversion API.

11. Save your Facebook Conversion API settings.

    

    Once you’ve saved your settings AnyTrack will start sending all your conversion data back to your Facebook Conversion API.

Estimated Cost: 50 USD

Supply:

• A Facebook Business Manager with Admin Access
• A Facebook Pixel
• An AnyTrack account with a paid plan
• A Conversion source such as an online shop running on Shopify or website builder like ClickFunnels

Tools:

• <a href="https://wp.anytrack.io">AnyTrack</a>
• <a href="https://developers.facebook.com/docs/marketing-api/conversions-api/">Facebook Business Manager</a>

Facebook Conversion API next steps:

Your Facebook Business Manager is now integrated with AnyTrack which will give all the data you need to start optimizing and improving your Facebook Ads like top agencies.

To improve your traffic and conversion data accuracy, you should add the Facebook tracking template to your ads which will automatically populate standard UTM parameters to your campaign’s URLs.

utm_source=facebook&utm_medium=cpc&utm_content={{adset.name}}&utm_campaign={{campaign.name}}&utm_term={{ad.name}}&utm_id={{campaign.id}}&ad_id={{ad.id}}&adset_id={{adset.id}}&placement={{placement}}&site_source_name={{site_source_name}}