E-Commerce
Shopify Integration
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AnyTrack sends every Shopify purchase, cart event, and upsell server-side, so Meta and Google bid on real revenue.
Feeding cleaner data to ad platforms for 1,000+ brands
What We Deliver
One Source of Truth
Reconcile Shopify orders with what Meta and Google claim. Stop scaling on numbers that don't match.
Closed-Loop ROAS
Real Shopify revenue flows back into Google, Meta, and TikTok. Their AI bids on buyers, not browsers.
First-Party Signals
Shopify purchases captured server-side, intact through iOS, ad blockers, and cookie restrictions.
Every Sale Credited
Paid, organic, email, affiliate. Every Shopify sale tied back to the campaign that earned it.
Live in One Click
Connect Shopify without a developer. Tracking, deduplication, and ad-platform sync, all handled.
Privacy-Era Ready
iOS, ITP, cookie deprecation. Shopify attribution stays intact where browser tracking gives up.
Shopify
Meta reports 80 orders, Shopify shows 40, and you're scaling budget on numbers that don't match. AnyTrack captures every Shopify event server-side (purchase, AddToCart, checkout, upsells, refunds) and forwards them to Meta, Google, TikTok, and Microsoft Ads with hashed customer data and full order details. The payoff: higher Event Match Quality, attribution that survives ITP, and bidding signals that reflect real revenue.
How Anytrack works
How Anytrack works
Features That Drive Growth
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Customer Journey
Track every Shopify event: view, cart, checkout, purchase, refund. Zero code.
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Server-Side
Shopify conversions captured server-to-server. Survives ad blockers, ITP, and cookie loss.
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Conversion API Sync
Real-time Shopify conversion forwarding to Meta, Google, TikTok, and Microsoft Ads.
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UTM Tracking
UTMs standardized across Google, Meta, TikTok. Every Shopify sale tied to a campaign.
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Deduplication
AnyTrack reconciles browser, server, and third-party streams. Each Shopify sale counts once.
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Conversion Mapping
Map Shopify events to each ad platform's naming. AddToCart for Meta, add_to_cart for Google.
Integrations
Shopify + Meta CAPI for CRM
Enhance campaign performance by syncing real-time CRM events to fuel smarter ad optimization and audience segments.
Shopify + Facebook Ads
Drive sales by leveraging rich customer’s data to create highly targeted campaigns
Shopify + Google Ads
Boost ROAS by leveraging rich customer’s data for search campaigns
Shopify + TikTok Ads
Tap into viral trends and Gen Z audience with precise data targeting
Shopify + Microsoft Ads
Expand your reach to Microsoft's high-intent audience with detailed insights
Shopify + Outbrain
Turn Content Recommendations into Trackable Conversions
Shopify + Taboola
Scale Beyond Search and Social with High-Converting Content Ads
Drive Multi-Channel Marketing
One tag. Every ad platform's AI fed in real time.
Faster AI Learning
Real-time, server-side conversion signals reach Google, Meta, and TikTok. Their AI learns what works sooner.
Smarter Audiences
Feed every ad platform first-party customer data. Their AI finds buyers like your best ones.
Closed-Loop ROAS
Every click, lead, and sale tied back to the ad that drove it. One source of truth across your stack.
Starter
Ideal for DTC brands with one Shopify or WooCommerce store — get plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
Features:
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Includes 100k sessions/mo
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1 Website
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All Ads Integrations
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All Standard Integrations
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All Conversions API (CAPI)
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Real-time CAPI sync
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Real-time Audience sync
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Cross-platform tag management
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Server-side and cookieless tracking
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Conversion event mapping
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Identity resolution
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Redirectless tracking
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Enhanced conversions (Meta, Google)
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Landing page and campaign reports
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One click integrations with +100 platforms
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
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Includes 500k sessions/mo
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3 Websites
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Google Analytics (GA4)
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2 Webhooks (Outgoing)
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Custom integrations
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Custom Client Side Tracking
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Cross domain tracking
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
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Includes 3M sessions/mo
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10 Websites
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Unlimited Conversion API integrations
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Webhooks configurations
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Dedicated support
Extra features
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Extra website $30/mo
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Priority Beta Access
Starter
Ideal for DTC brands with one Shopify or WooCommerce store — get plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
Features:
-
Includes 100k sessions/mo
-
1 Website
-
All Ads Integrations
-
All Standard Integrations
-
All Conversions API (CAPI)
-
Real-time CAPI sync
-
Real-time Audience sync
-
Cross-platform tag management
-
Server-side and cookieless tracking
-
Conversion event mapping
-
Identity resolution
-
Redirectless tracking
-
Enhanced conversions (Meta, Google)
-
Landing page and campaign reports
-
One click integrations with +100 platforms
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
-
Includes 500k sessions/mo
-
3 Websites
-
Google Analytics (GA4)
-
2 Webhooks (Outgoing)
-
Custom integrations
-
Custom Client Side Tracking
-
Cross domain tracking
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
Includes 3M sessions/mo
-
10 Websites
-
Unlimited Conversion API integrations
-
Webhooks configurations
-
Dedicated support
Extra features
-
Extra website $30/mo
-
Priority Beta Access
Frequently Asked Questions
FAQ about the Shopify and AnyTrack integration
ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase events from your Shopify store. Customer journey events are captured via the AnyTrack Tracking Tag and the final purchase is received server-side via Shopify webhook. Each event is forwarded to your connected ad platforms via Conversion API in real time.
Is AnyTrack for me?
Whether you run a small store or manage a high-volume eCommerce brand you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.
AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
While many tools promise seamless tracking, few truly deliver. AnyTrack stands out by automating the entire process — from Shopify integration to data syncing and attribution — across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
