What We Deliver
Instant Signals
Shopify purchases reach Facebook Ads in seconds via Conversion API. Fresh signals accelerate algorithm learning.
True Conversions
Deduplication counts each Shopify order once in Facebook Ads. No inflated metrics, no wasted ad spend.
Enriched Events
Every Shopify purchase carries product, revenue, and customer data. Facebook Ads optimizes on order value.
Resilient Data
First-party, server-side tracking from Shopify bypasses blockers. Facebook Ads gets purchase signals pixels miss.
Contextual Journey
Full path from Shopify cart to checkout attached. Facebook Ads sees what drove purchases, not just outcomes.
Granular Audiences
Build Facebook Ads segments from every Shopify event. Target high-AOV buyers, not just site visitors.
Built for Marketers. Built for Their AI.
Your stack already holds the conversion data Google, Meta, and TikTok need. The problem is the journey: cross-domain hops, iOS, and ad blockers swallow signals before they reach each platform's AI. The bidding engines optimize against the wrong picture. Your budget pays for it.
AnyTrack closes that gap. The Tracking Tag captures every signal, server-side. The platform deduplicates, enriches, and forwards each conversion to every connected ad platform's Conversion API in real time. So the AI you're already paying for can do the job it was built to do.
One stop shop for tracking needs
AnyTrack has significantly improved our tracking accuracy and efficiency, making it the perfect tool for eCommerce businesses looking to streamline their marketing efforts.
Povilas, eCommerce Shop Owner
Transformed Campaign Accuracy for an E-Commerce Marketer
Facebook is not accurate, and therefore external software solutions are required. AnyTrack is the top-notch solution that delivers where it matters most, proving true on its promises without breaking the bank.
Philipp, E-Commerce Marketer
How Anytrack works
How Anytrack works
Features That Drive Growth
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Multi-Currency
Sync Shopify purchases across currencies and regions. Clean reporting per market.
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UTM & Click IDs
UTMs and click IDs auto-tagged so every Shopify sale ties back to a Facebook Ads ad.
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Server-Side
Shopify purchases captured server-to-server. Survives ad blockers, ITP, and cookie loss.
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Event Mapping
Map Shopify events to Facebook Ads expected names automatically. No CSV uploads.
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Audience Sync
Build Facebook Ads audiences from Shopify buyers. Higher engagement, lower CAC.
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Privacy-Aligned
GDPR, CCPA, and iOS aligned. First-party signals from Shopify reach Facebook Ads.
300+ Integrations for Any Marketing Stack
Shopify + Meta CAPI for CRM
Enhance campaign performance by syncing real-time CRM events to fuel smarter ad optimization and audience segments.
Shopify + Google Ads
Boost ROAS by leveraging rich customer’s data for search campaigns
Shopify + TikTok Ads
Tap into viral trends and Gen Z audience with precise data targeting
Shopify + Microsoft Ads
Expand your reach to Microsoft's high-intent audience with detailed insights
Shopify + Outbrain
Turn Content Recommendations into Trackable Conversions
Shopify + Taboola
Scale Beyond Search and Social with High-Converting Content Ads
Drive Multi-Channel Marketing
Every conversion. Every ad platform's AI. Fed automatically.
Faster AI Learning
Real-time, server-side conversion signals reach Google, Meta, and TikTok. Their AI learns what works sooner.
Smarter Audiences
Feed every ad platform first-party customer data. Their AI finds buyers like your best ones.
Closed-Loop ROAS
Every click, lead, and sale tied back to the ad that drove it. One source of truth across your stack.
Starter
Ideal for DTC brands with one Shopify or WooCommerce store — get plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
Features:
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Includes 100k sessions/mo
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1 Website
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All Ads Integrations
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All Standard Integrations
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All Conversions API (CAPI)
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Real-time CAPI sync
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Real-time Audience sync
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Cross-platform tag management
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Server-side and cookieless tracking
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Conversion event mapping
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Identity resolution
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Redirectless tracking
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Enhanced conversions (Meta, Google)
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Landing page and campaign reports
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One click integrations with +100 platforms
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
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Includes 500k sessions/mo
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3 Websites
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Google Analytics (GA4)
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2 Webhooks (Outgoing)
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Custom integrations
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Custom Client Side Tracking
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Cross domain tracking
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
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Includes 3M sessions/mo
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10 Websites
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Unlimited Conversion API integrations
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Webhooks configurations
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Dedicated support
Extra features
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Extra website $30/mo
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Priority Beta Access
Starter
Ideal for DTC brands with one Shopify or WooCommerce store — get plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
Features:
-
Includes 100k sessions/mo
-
1 Website
-
All Ads Integrations
-
All Standard Integrations
-
All Conversions API (CAPI)
-
Real-time CAPI sync
-
Real-time Audience sync
-
Cross-platform tag management
-
Server-side and cookieless tracking
-
Conversion event mapping
-
Identity resolution
-
Redirectless tracking
-
Enhanced conversions (Meta, Google)
-
Landing page and campaign reports
-
One click integrations with +100 platforms
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
-
Includes 500k sessions/mo
-
3 Websites
-
Google Analytics (GA4)
-
2 Webhooks (Outgoing)
-
Custom integrations
-
Custom Client Side Tracking
-
Cross domain tracking
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
Includes 3M sessions/mo
-
10 Websites
-
Unlimited Conversion API integrations
-
Webhooks configurations
-
Dedicated support
Extra features
-
Extra website $30/mo
-
Priority Beta Access
Frequently asked questions
FAQ about Facebook Conversion API
Or you can hire a developer to implement the Facebook Conversion API manually.
Aside from the standard facebook business requirements, you need to orchestrate both on-site data collection, server-side data processing, and unify the processed data before sending it to the Facebook Conversion API.
FAQ about the Facebook Ads Integration
FAQ about the Shopify and AnyTrack integration
ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase events from your Shopify store. Customer journey events are captured via the AnyTrack Tracking Tag and the final purchase is received server-side via Shopify webhook. Each event is forwarded to your connected ad platforms via Conversion API in real time.
Optimizing Facebook Ads campaigns with Shopify using AnyTrack
Yes! AnyTrack automatically captures conversions from Shopify and sends them to Facebook Ads using Conversion API. This ensures that Facebook Ads machine learning algorithms optimize campaigns based on actual conversion data, improving targeting accuracy and ROAS.
AnyTrack eliminates data loss caused by ad blockers, iOS restrictions, and cookie limitations by using both first-party tracking and server-side tracking. This means that your conversions from Shopify are reliably tracked and automatically fed into Facebook Ads for better ad optimization.
Absolutely! By syncing conversion data from Shopify with Facebook Ads, AnyTrack helps you build highly accurate retargeting and lookalike audiences. This ensures that Facebook Ads ads are shown to the most relevant users, increasing conversion rates and reducing wasted ad spend.
Yes! AnyTrack uses advanced tracking methods to stay compliant and deliver accurate attribution even in privacy-restricted environments.
Is AnyTrack for me?
Whether you run a small store or manage a high-volume eCommerce brand you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.
AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
While many tools promise seamless tracking, few truly deliver. AnyTrack stands out by automating the entire process — from Shopify integration to Facebook Ads data syncing and attribution — across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.
Setup and Integration
Setup is effortless. With no-code integration, you can connect Shopify with Facebook Ads in minutes and start tracking immediately.
Yes! AnyTrack integrates seamlessly with all major ad networks, CRMs, and analytics tools, keeping everything in one place.
No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.
Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
