What We Deliver
Seamless Conversion Tracking
Automatically track add-to-cart actions, checkouts, and purchases from Shopify and send real-time conversion data to Outbrain.
Real-Time Data Sync
Instantly push purchase events from Shopify to Outbrain via Conversion API, automatically improving ad targeting and budget optimization.
First-Party Data Attribution
Leverage first-party, cookieless tracking to bypass browser restrictions, ensuring reliable and privacy-compliant attribution between Shopify and Outbrain.
Dynamic Event Mapping
Automatically map eCommerce events from Shopify to the correct conversion actions in Outbrain, ensuring precise reporting and ad optimization.
Advanced Audience Targeting
Use purchase data from Shopify to build custom and lookalike audiences in Outbrain, maximizing return on ad spend (ROAS).
No-Code, Instant Setup
Connect Shopify with Outbrain in minutes, enabling full-funnel conversion tracking without manual coding or complex configurations.
Engineered Precision
We exist to simplify and democratize access to high-quality marketing data. We believe good data should be accessible to everyone, regardless of technical expertise or budget. Our purpose is to eliminate the complexity and high costs associated with tracking and attribution, empowering all marketers to make informed, data-driven decisions.
One stop shop for tracking needs
AnyTrack has significantly improved our tracking accuracy and efficiency, making it the perfect tool for eCommerce businesses looking to streamline their marketing efforts.
Povilas, eCommerce Shop Owner
Transformed Campaign Accuracy for an E-Commerce Marketer
Facebook is not accurate, and therefore external software solutions are required. AnyTrack is the top-notch solution that delivers where it matters most, proving true on its promises without breaking the bank.
Philipp, E-Commerce Marketer
How Anytrack works
How Anytrack works
Features That Drive Growth
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Multi-Currency Support
Track and sync purchases from Shopify in different currencies and regions to ensure accurate reporting and audience segmentation.
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Enhanced UTM & Click ID Tracking
Automatically append and track UTM parameters, Click IDs, and referral data to attribute sales back to the correct ad campaigns in Outbrain.
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Server-Side Purchase Tracking
Ensure accurate conversion attribution for Shopify transactions, even when browser tracking is blocked.
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Dynamic Event Mapping
Automatically map Shopify conversion events to correct Outbrain actions.
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Custom Audience Enrichment
Collect and segment Shopify user data to build custom Outbrain audiences, allowing for more personalized marketing and higher engagement.
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Privacy-Aligned
Tracking
Ensure compliance with privacy regulations like GDPR and iOS 14.5 while maintaining accurate and reliable attribution.
300+ Integrations for Any Marketing Stack
Shopify + Facebook Ads
Drive sales by leveraging rich customer’s data to create highly targeted campaigns
Shopify + Google Ads
Boost ROAS by leveraging rich customer’s data for search campaigns
Shopify + TikTok Ads
Tap into viral trends and Gen Z audience with precise data targeting
Shopify + Microsoft Ads
Expand your reach to Microsoft's high-intent audience with detailed insights
Shopify + Taboola
Drive traffic to your website with high-quality content recommendations
Drive Multi-Channel Marketing
Leverage automated cross-platform data enrichment
Lower Cost Per Acquisition
Optimize ad spend across channels with unified cross-channel attribution
Scale Faster with Accurate Data
Automatically feed enriched conversion data to all ad platforms to enhance targeting
Boost Conversion Rates
Automatically enrich audience segments with cross-channel behavioral data, increasing targeting precision
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
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3M sessions
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10 properties
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Extra properties from $20/property
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Dedicated support
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions
-
10 properties
-
Extra properties from $20/property
-
Dedicated support
Frequently asked questions
Optimizing Outbrain campaigns with Shopify using AnyTrack
Yes! AnyTrack automatically captures conversions from Shopify and sends them to Outbrain using Conversion API. This ensures that Outbrain machine learning algorithms optimize campaigns based on actual conversion data, improving targeting accuracy and ROAS.
AnyTrack eliminates data loss caused by ad blockers, iOS restrictions, and cookie limitations by using both first-party tracking and server-side tracking. This means that your conversions from Shopify are reliably tracked and automatically fed into Outbrain for better ad optimization.
Absolutely! By syncing conversion data from Shopify with Outbrain, AnyTrack helps you build highly accurate retargeting and lookalike audiences. This ensures that Outbrain ads are shown to the most relevant users, increasing conversion rates and reducing wasted ad spend.
Yes! AnyTrack uses advanced tracking methods to stay compliant and deliver accurate attribution even in privacy-restricted environments.
Is AnyTrack for me?
Whether you run a small store or manage a high-volume eCommerce brand you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.
AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
While many tools promise seamless tracking, few truly deliver. AnyTrack stands out by automating the entire process — from Shopify integration to Outbrain data syncing and attribution — across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.
Setup and Integration
Setup is effortless. With no-code integration, you can connect Shopify with Outbrain in minutes and start tracking immediately.
Yes! AnyTrack integrates seamlessly with all major ad networks, CRMs, and analytics tools, keeping everything in one place.
No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.
Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
