How AnyTrack improves Facebook Ad Performance in the Midst of the iOS14 Chaos

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

This episode is a special interview with Laurent Malka, the founder of AnyTrack. AnyTrack is a conversion tracking software that helps improve tracking and attribution of Facebook Ads in the midst of the iOS14 debacle. Instead of tracking performance through the browser, it uses the Facebook Conversion API, which improves accuracy and empowers media buyers to make better ad spend decisions.

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