Ad Networks

Microsoft Ads Integration

+100

Leverage first-party data and server-side tracking to send real conversions to Microsoft Ads — and optimize every campaign.

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Trusted by thousands of companies globally

What We Deliver

Instant Signals

Feed Microsoft Ads fresh signals in real time via server-side sync. Algorithms learn faster when conversion data arrives in seconds, not hours.

True Conversions

Deduplication ensures Microsoft Ads counts each conversion once. No inflated metrics, no wasted spend chasing phantom results.

Enriched Events

Every event carries revenue, product, and customer context. Microsoft Ads optimizes on value, not just conversion counts.

Resilient Data

First-party collection and server-side tracking bypass blockers and iOS. Microsoft Ads gets signals browsers can't block.

Full Journey

UTMs, landing pages, and touchpoints attached to each conversion. Microsoft Ads sees what drove results, not just that they happened.

Granular Audiences

Build segments from every tracked event across all sources. Microsoft Ads targets precisely with audiences no pixel could create.

AnyTrack’s direct integration with Microsoft Ads and server side tracking lets you track conversions seamlessly, optimize bids with real-time data, and gain accurate cross-channel insights. Instantly attribute conversions for maximum ROI and streamlined campaign management.

How AnyTrack works with Microsoft Ads

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How Anytrack works

AD OPTIMIZATION

ENRICHED DATA

AD TRAFFIC

PRIVACY-FIRST

100% DATA COVERAGE

CONVERSION DATA

Collecting. Anytrack functions as a no-code, professional-grade pixel installation. We automatically capture all possible events without manual setup actions

Covering. We implement both server-side and client-side tracking simultaneously. This ensures maximum data capture, overcoming ad blockers and browser limitations

Processing. Our proprietary algorithm processes and enriches collected data. We reconstruct fragmented user journeys and restore as much data as possible

Orchestrating. We automatically feed ad platforms with the highest quality data. This optimized data drives match rates and enhances ad performance

How Anytrack works

AD TRAFFIC

Anytrack functions as a no-code, professional-grade pixel installation. We automatically capture all possible events without manual setup actions

PRIVACY-FIRST

CONVERSION DATA

100% DATA COVERAGE

We implement both server-side and client-side tracking simultaneously. This ensures maximum data capture, overcoming ad blockers and browser limitations

Our proprietary algorithm processes and enriches collected data. We reconstruct fragmented user journeys and restore as much data as possible

ENRICHED DATA

AD OPTIMIZATION

We automatically feed ad platforms with the highest quality data. This optimized data drives match rates and enhances ad performance

Features That Drive Growth

UTM & Click IDs

Auto-capture and append UTM parameters, click IDs, and referrers so Microsoft Ads can link conversions to the campaign and audience.

Conversion API

Send conversion events to the Microsoft Ads Conversion API, bypassing pixels and cookies so tracking remains accurate for every campaign.

Conversion Data

Feed Microsoft Ads conversion data like value and funnel step so its AI bids toward LTV, not cheap clicks or low-quality traffic.

Multi-Touch Attr

Support first, last, and multi-touch models so Microsoft Ads sees assists across the funnel and optimizes toward true incremental value.

Offline Conv Sync

Sync offline sales, phone deals, and CRM revenue with Microsoft Ads so optimization reflects total profit, not only online events.

Cross-Network Data

Enrich Microsoft Ads with signals from other ad networks, revealing which channels assist conversions and where to scale profitably.

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Drive Multi-Channel Marketing

Connect all ad platforms at once

Lower Cost Per Acquisition

Optimize ad spend across channels with unified cross-channel attribution

Scale Faster with Accurate Data

Automatically feed enriched conversion data to all ad platforms to enhance targeting

Boost Conversion Rates

Automatically enrich audience segments with cross-channel behavioral data, increasing targeting precision

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Simple, Transparent Pricing

Monthly

Annually (get 2 months free)

Starter

For marketers who need plug-and-play integrations, real-time attribution, and multi-channel ads integrations.

$100

/mo

Billed monthly

Start tracking free

14 day free trial

Features:

Includes 100k sessions/mo
1 Website
All Ads Integrations
All Standard Integrations
All Conversions API (CAPI)
Real-time CAPI sync
Real-time Audience sync
Cross-platform tag management
Server-side and cookieless tracking
Conversion event mapping
Identity resolution
Redirectless tracking
Enhanced conversions (Meta, Google)
Landing page and campaign reports
One click integrations with +100 platforms

Frequently Asked Questions

FAQ About the Microsoft Ads and AnyTrack integration

Pricing

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Customer Stories

See how other marketers achieve growth with AnyTrack

Enhanced DTC Brand's Facebook Ad Campaigns

If you're in need of an easy, economical, and effective tracking solution, AnyTrack should be your go-to. It's all about accurate tracking, which is critical for truly attributing sales.

Overall Rating:

5/5

DTC Brand

Philipp

AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges

AnyTrack delivered exactly what it promised, making tracking accurate and effortless in the face of evolving digital challenges. It’s a must-have for any marketer!

Overall Rating:

4.5/5

CEO of Ad Agency

Rodrigo

Enhanced Conversion Tracking for a Media Buyer

I love the real-time reports! It's amazing what AnyTrack has done for the accuracy of my campaign tracking, making it an indispensable tool for media buyers.

Overall Rating:

4.5/5

Media Buyer specializing in acquisitions

Kenneth

Transformed an eCommerce Marketer's Multi-Channel Tracking

AnyTrack not only provides unparalleled setup and ease of use, but its integration capabilities and conversion accuracy are unrivaled. It’s a must-have for any marketer serious about data-driven growth.

Overall Rating:

5/5

eCommerce Marketer

Roderick

Simplifying Complex Campaigns

Anytrack is almost totally automatic in terms of setup, and its accurate reporting is invaluable. It's the key to a smoother, more productive marketing experience.

Overall Rating:

4.5/5

Affiliate Marketing Agency

Valentina