E-Commerce

FunnelKit Integration

FunnelKit upsells create revenue your ad platforms can't see. AnyTrack captures every order bump and post-purchase offer, then syncs to all ad platforms.

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Trusted by thousands of companies globally

What We Deliver

Seamless Conversion Tracking

Capture every FunnelKit sale, add-to-cart, and checkout event effortlessly.

Enhanced Ad Optimization

Instantly sync FunnelKit conversion data to Facebook, Google and other ad platforms, improving their AI algoritms.

First-Party Data Magic

Ensure accurate FunnelKit attribution, even with iOS 14+ and privacy restrictions.

Multi-Channel Attribution

Assign FunnelKit conversions to the correct traffic sources across paid, organic, and referral channels.

Effortless No-code Setup

One-click integration with FunnelKit, requiring no manual coding or complex configurations.

Adaptable to Privacy Changes

Stay ahead of tracking disruptions from iOS 14 and the cookieless web. AnyTrack ensures accurate attribution despite any limitations.

FunnelKit

FunnelKit adds order bumps, upsells, and downsells to your WooCommerce checkout. The revenue is real, but your ad platforms don't know it exists. That extra $40 upsell? Facebook thinks the order was $60, not $100. Google optimizes for the wrong customer value. Your ROAS looks worse than it is. AnyTrack captures every FunnelKit transaction (initial purchase, bump, upsell, downsell), deduplicates it, and sends the full order value to all your ad platforms via Conversion API. Their algorithms finally see which campaigns bring buyers who spend the most across your entire funnel.

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How Anytrack works

AD OPTIMIZATION

ENRICHED DATA

AD TRAFFIC

PRIVACY-FIRST

100% DATA COVERAGE

CONVERSION DATA

Collecting. Anytrack functions as a no-code, professional-grade pixel installation. We automatically capture all possible events without manual setup actions

Covering. We implement both server-side and client-side tracking simultaneously. This ensures maximum data capture, overcoming ad blockers and browser limitations

Processing. Our proprietary algorithm processes and enriches collected data. We reconstruct fragmented user journeys and restore as much data as possible

Orchestrating. We automatically feed ad platforms with the highest quality data. This optimized data drives match rates and enhances ad performance

How Anytrack works

AD TRAFFIC

Anytrack functions as a no-code, professional-grade pixel installation. We automatically capture all possible events without manual setup actions

PRIVACY-FIRST

CONVERSION DATA

100% DATA COVERAGE

We implement both server-side and client-side tracking simultaneously. This ensures maximum data capture, overcoming ad blockers and browser limitations

Our proprietary algorithm processes and enriches collected data. We reconstruct fragmented user journeys and restore as much data as possible

ENRICHED DATA

AD OPTIMIZATION

We automatically feed ad platforms with the highest quality data. This optimized data drives match rates and enhances ad performance

Features That Drive Growth

Customer Journey Tracking

Track all FunnelKit customer events — views, carts, checkouts, and purchases — without writing a single line of code.

Server-Side Tracking

Track enriched purchase conversions, including first party data, when browsers block tracking or cookies are disabled.

Universal Conversion API

Sync real-time conversion data from FunnelKit to Conversion APIs, including Meta, Google, TikTok, other ad networks.

Smarter UTM Tracking

Enrich attribution with structured standardized UTM parameters for crystal clear campaign tracking.

Strong Deduplication

Prevent duplicate conversions by automatically filtering browser, server, and third-party tracking overlap.

Conversion Mapping

Auto-map FunnelKit events to the right conversion goals across your connected ad platforms.

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Integrations

FunnelKit + Meta CAPI for CRM

Enhance campaign performance by syncing real-time CRM events to fuel smarter ad optimization and audience segments.

FunnelKit + Facebook Ads

Drive sales by leveraging rich customer’s data to create highly targeted campaigns

FunnelKit + Google Ads

Boost ROAS by leveraging rich customer’s data for search campaigns

FunnelKit + TikTok Ads

Tap into viral trends and Gen Z audience with precise data targeting

FunnelKit + Microsoft Ads

Expand your reach to Microsoft's high-intent audience with detailed insights

FunnelKit + Outbrain

Turn Content Recommendations into Trackable Conversions

FunnelKit + Taboola

Scale Beyond Search and Social with High-Converting Content Ads

Explore more integrations

Drive Multi-Channel Marketing

Connect all ad platforms at once

Lower Cost Per Acquisition

Optimize ad spend across channels with unified cross-channel attribution

Scale Faster with Accurate Data

Automatically feed enriched conversion data to all ad platforms to enhance targeting

Boost Conversion Rates

Automatically enrich audience segments with cross-channel behavioral data, increasing targeting precision

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Simple, Transparent Pricing

Monthly

Annually (get 2 months free)

Starter

Ideal for DTC brands with one Shopify or WooCommerce store — get plug-and-play ad integrations and real-time attribution across all your marketing channels.

$100

/mo

Billed monthly

Start tracking free

14 day free trial

Features:

Includes 100k sessions/mo
1 Website
All Ads Integrations
All Standard Integrations
All Conversions API (CAPI)
Real-time CAPI sync
Real-time Audience sync
Cross-platform tag management
Server-side and cookieless tracking
Conversion event mapping
Identity resolution
Redirectless tracking
Enhanced conversions (Meta, Google)
Landing page and campaign reports
One click integrations with +100 platforms

Frequently Asked Questions

How AnyTrack works with FunnelKit

Is AnyTrack for me?

Pricing

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Customer Stories

See how other marketers achieve growth with AnyTrack

Enhanced DTC Brand's Facebook Ad Campaigns

If you're in need of an easy, economical, and effective tracking solution, AnyTrack should be your go-to. It's all about accurate tracking, which is critical for truly attributing sales.

Overall Rating:

5/5

DTC Brand

Philipp

AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges

AnyTrack delivered exactly what it promised, making tracking accurate and effortless in the face of evolving digital challenges. It’s a must-have for any marketer!

Overall Rating:

4.5/5

CEO of Ad Agency

Rodrigo

Enhanced Conversion Tracking for a Media Buyer

I love the real-time reports! It's amazing what AnyTrack has done for the accuracy of my campaign tracking, making it an indispensable tool for media buyers.

Overall Rating:

4.5/5

Media Buyer specializing in acquisitions

Kenneth

Transformed an eCommerce Marketer's Multi-Channel Tracking

AnyTrack not only provides unparalleled setup and ease of use, but its integration capabilities and conversion accuracy are unrivaled. It’s a must-have for any marketer serious about data-driven growth.

Overall Rating:

5/5

eCommerce Marketer

Roderick

Simplifying Complex Campaigns

Anytrack is almost totally automatic in terms of setup, and its accurate reporting is invaluable. It's the key to a smoother, more productive marketing experience.

Overall Rating:

4.5/5

Affiliate Marketing Agency

Valentina