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PPC — AnyTrack Blog

PPC, AKA Pay Per Click, is the cornerstone of performance marketing. Learn how AnyTrack helps PPC marketers automate campaigns on Google Ads, Facebook Ads, and Native Ads, by fully integrating with networks conversions API.
Laurent Malka Laurent Malka

Cross-Domain Tracking Setup Guide in 2025

TL;DR Why: You need to advertise your own product on Google Ads through a review website, but maintain proper attribution when visitors purchase on your separate Shopify domain. How: Cross-domain tracking passes session and first-party data from your review site to Shopify, then reports conversions back to the Google Ads tag on your review website. […]
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Laurent Malka Laurent Malka

The Top 5 Reasons that get your Facebook Ad account disabled

If you’re in the performance marketing industry, chances are that you’ve had your Facebook ad account disabled more than once, and without any clear explanations. In this post, you will get some insights about the Facebook automated review process, how to protect your account and avoid the fatal sentence.
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