Episode 1: Stories from the tracking frontline

AnyTrack customer stories
During the past couple of weeks, we've seen interesting marketing flows, customers twisting their arm instead of simply following the standard steps. Eventually, some of the support requests and the demo we ran, led us to enhance the platform to cover more marketing flows.

During the past couple of weeks, we’ve seen interesting marketing flows, customers twisting their arm instead of simply following the standard steps. Eventually, some of the support requests and the demo we ran, led us to enhance the platform to cover more marketing flows.

Identify the affiliate network platform

Background story

Ryan, a very experienced marketer added a new affiliate network to its account using the custom affiliate network integration. While the setup was done by the book, conversions were not tracked. Why?

First of all, the network was running on Cake and since AnyTrack uses all parameters sent by the Cake system to record the conversions – including the Cake servers User-Agent, it discarded the incoming conversions due to missing data.

Ryan didn’t know the platform was running on Cake and the specific network wasn’t preset in the integration catalog.

We quickly found out about the errors and got everything back on track.

👉Take away

We try to integrate as many networks as possible, but obviously we can’t have them all.

One thing is 100% sure, is that 90% of the affiliate / cpa networks run on standard platforms, which are preset in AnyTrack.

So if you’re not sure, ask your affiliate manage or ask us. That will save you lots of frustrations!

Affiliate platforms currently integrated in AnyTrack.

  • Tune (FKA Hasoffers)
  • Cake
  • EverFlow
  • Phonexa
  • HitPath
  • Affise

And over 50 affiliate networks like CJ Affiliates, Impact, TimeOne or Rakuten.

👉 You can also check the Affiliate Networks Catalog

We’re missing an integration or you want us to prioritize an integration? Check what’s in the pipeline and vote for the next integration.

🔥 Best customer request of the week!

Any chance we can mask the AnyTrack Tag from our site? I want to use the advantage of anytrack, so competition doesn’t start using it!

David

🎯 Google Analytics Goals

Google Analytics has a funny way to filter in our out goals out of the reports. Depending on which section you look at, the goals are showing up in different places.

So, Dillon, George and others were frustrated not to see their conversions on their GA. They thought they were doing something wrong, or more probably that AnyTrack wasn’t working as advertised;)

⚠ Reminder: When you connect Google Analytics in AnyTrack, we create 6 different goals in your GA account. These goals will be triggered when AnyTrack fires a conversion.

Where can you see the goals / conversions?

The short answer: everywhere!

The long answer: Each section of Google Analytics let you see the conversion from a different angle.

Audience report

You can see each individual audience and how it converts, as well as look at “users” and their entire timeline from the moment they hit your site until they converted.

  • Recommended if you run multi-channel marketing
  • Must check this report if you run email marketing campaigns.
  • Check this report to learn more about your audience.

Realtime report

Perfect if you want to see the conversions dripping in your GA account or if you just started a campaign and want to see the data coming through.

Acquisition reports

This is where you want to see how your campaign convert, and how much you’re making, and how your channels compare to each other.

  • Use the first and secondary dimensions
  • Segment data based on sessions, users or specific campaigns

Google Ads reports

If you run on Google Ads and you’ve connected your accounts, then you can see your campaign’s performances, ROI and other very important metrics.

Take away

I could go on and on.

The bottom line is that Google Analytics lets you look at your conversion data from every possible angle. There is something for everyone. If your thing is SEO, then look at the content report, if you buy traffic, then look at acquisition. If you run multi channel marketing – well, look everywhere!

Google Analytics is the foundation of your marketing data, and not taking advantage of its power is like shooting in your own leg.

I highly recommend looking at some of the courses provided by the Google Analytics Academy.

Warning, you won’t find a course about Affiliate marketing;)

Custom forms and codes

What happens when you’ve got a form that doesn’t trigger a standard Form Submit event?

What happens when your links are triggered by a JavaScript?

You have no idea what I am talking about?

Everyone is free to code as it sees fit. There is nothing we want or can do about it.

While The AnyTrack AutoTrack and AutoTag features feel like magic, there can be so many tracking scenarios, that we can’t possibly cover them all.

So when Brian, Ian and so many others were struggling and ready to give up on tracking, Moshe decided to put an end to this misery.

He released a feature that lets you fire the AnyTrack Engagement events programmatically:

  • Call to action clicks
  • Form Submissions

This is very powerful, but you need to be a developer to use it. check the documentation here here.

Conclusion for the week.

Everything is in the data, and everything is generally a little dot away from being on the right or wrong side of tracking.

The way we built AnyTrack should cover pretty much any marketing flows, even the most twisted one.

Yet, if something doesn’t work, just ask rather than give up on tracking.

At the end, if you can’t measure it, you can’t manage it!

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