Learn how to implement the Facebook Conversion API so you can make the most out of your Facebook Ads campaigns, and build effective custom audiences. AnyTrack is part of the Facebook Business Partner program, under the Conversion Data category. The AnyTrack App has been reviewed, and vetted by the Facebook tech team for its accuracy in tracking conversions.

The Facebook Conversion API integration with AnyTrack automates the most important aspects of your Facebook Ads campaigns, and you to quickly improve your ads performances, attribution and ROAS.

Benefits of the Facebook Conversion API AnyTrack Integration:

  • Full customer journey tracking and attribution.
  • Improve ads attribution by sending over 30 data points to Facebook Pixel.
  • Enables you to build custom audiences from any campaigns, including non Facebook campaigns and run retargeting ads.
  • Provides you with real time facebook ads reporting, including for delayed conversions.
  • Full conversion data context tracking – including product purchased.
  • eCommerce checkout flow from PageView to Purchase
  • Track affiliate conversions from any Affiliate Network or affiliate tracking software

Check out the FAQ to get the tips on how to implement the facebook conversion api with your marketing stack.

Prerequisites to implement the Facebook Conversion API

👉 To implement the Facebook Conversion API you will need the following:

  1. A Facebook Business Manager with Admin Access
  2. A Facebook Pixel on your website
  3. An AnyTrack account with a paid plan
  4. A conversion source such as Shopify, ClickFunnels, affiliate account, or any other conversion source that can be integrated in AnyTrack – Check the AnyTrack Integration Catalog to see if your conversion sources are already integrated.

Guide: How to implement the Facebook Conversion API

This guide walks you through the exact steps which will show you how to implement the Facebook Conversion API using the direct AnyTrack Facebook API integration. At the end of the setup, you can visit the Facebook event manager and see the first conversion events and inspect the event data.

Go to the AnyTrack dashboard

Sign in to your AnyTrack account and locate the property you want to connect to the Facebook Conversion API.

Open the Tracking Pixels integrations page

The Tracking Pixels integration page is where you connect and manage your Ads integrations.

Click on the Facebook card to select your Facebook Pixel

Click on the card to initiate the Facebook API integration flow.

Click the Browse Button to initiate the Facebook Authentication

Follow the sign-in prompts and Facebook authorization screens.

Select the Facebook Business Manager

Once you select a Facebook Manager you will see which Facebook Pixels you can connect to.

Select the Facebook Pixel

Open the drop down menu to find the Facebook Pixel you want to integrate with.

Click Next to configure the Facebook Integration.

During this connection, the Anytrack app generates an access token that enables AnyTrack to interact with the Facebook Marketing API.

Enable the Facebook Ads connection

By enabling the The Facebook Ads connection you will be able to import your campaign stats from the Facebook Insights API and analyze your campaigns in AnyTrack.

Enable the Facebook Conversion API

By enabling the Facebook Conversion API option, you enable AnyTrack to send conversions to Facebook API.

Adjust the Conversion Event Mapping

The Conversion Event mapping is what enables you to map the conversions you receive from your conversion sources with the Conversions you want to send to the Facebook Conversion API.

Save your Facebook Conversion API settings.

Once you’ve saved your settings AnyTrack will start sending all your conversion data back to your Facebook Conversion API.

Facebook Conversion API next steps:

Your Facebook Business Manager is now integrated with AnyTrack which will give all the data you need to start optimizing and improving your Facebook Ads like top agencies.

To improve your traffic and conversion data accuracy, you should add the Facebook tracking template to your ads which will automatically populate standard UTM parameters to your campaign’s URLs.

utm_source=facebook&utm_medium=cpc&utm_content={{adset.name}}&utm_campaign={{campaign.name}}&utm_term={{ad.name}}&utm_id={{campaign.id}}&ad_id={{ad.id}}&adset_id={{adset.id}}&placement={{placement}}&site_source_name={{site_source_name}}

Facebook Conversion API FAQ

Most frequent questions and answers about Facebook Conversion API

To pass conversion data to the Facebook Conversion API you need to collect traffic, first party data, and conversion data from your website and conversion sources (CRM, eCommerce), and establish a server side connection from your server to the Facebook Conversion API server.

You can develop your own integration following Facebook Developer Guidelines,, or you can connect with a Facebook Business Partner such as AnyTrack which automatically integrates with the Facebook Conversion API.

To manually set the Facebook Conversion API, you need to implement the conversion api following the Facebook Developer guidelines. 

The Facebook Conversion API works like the Facebook Pixel, but instead of sending conversion data by loading the facebook pixel on your pate, you send the conversion data directly from your server.

Because the facebook conversion api does not rely on the browser to load the facebook pixels, and instead sends the conversion data from a server, the data cannot be blocked by ad blockers, or browser privacy restrictions. Therefore, when using the facebook conversion api, you improve the quality of the conversion data sent to facebook, increase conversion attribution, and can better leverage facebook ads optimization.

The Facebook Conversion API is extremely complex. 

Aside from the standard facebook business requirements, you need to orchestrate both on-site data collection, server-side data processing, and unify the processed data before sending it to the Facebook Conversion API.