How to Implement the Facebook Conversion API

Learn how to implement the Facebook Conversion API to maximize your Facebook Ads campaigns and build high-performing custom audiences. As part of the Facebook Business Partner program, AnyTrack has been thoroughly vetted by the Facebook tech team, ensuring accurate conversion tracking and seamless data flow.

By leveraging AnyTrack’s direct integration with the Facebook Conversion API, you can automate key aspects of your Facebook Ads optimization, boost attribution accuracy, and ultimately drive a higher ROAS.

Benefits of the Facebook Conversion API + AnyTrack Integration

• End-to-End Attribution: Track and attribute every customer interaction, from first click to final conversion.
• Enhanced Ads Attribution: Send 30+ data points to your Facebook Pixel for precise event tracking and reliable reporting.
• Custom Audiences From Any Campaign: Build retargeting audiences from non-Facebook channels and run cross-channel retargeting ads.
• Real-Time Reporting: Access up-to-the-minute Facebook Ads performance data, including delayed conversions.
• Detailed Conversion Data: Collect full context for each conversion, such as purchased products.
• eCommerce Funnel Tracking: Monitor the checkout sequence from PageView to Purchase.
• Affiliate Conversions: Track conversions from any affiliate network or via
  affiliate tracking software.

Check out our FAQ to discover additional tips on integrating the Facebook Conversion API into your broader marketing stack.

Prerequisites to Implement the Facebook Conversion API

👉 You’ll need the following:

1. A Facebook Business Manager account with Admin Access.
2. A Facebook Pixel already installed on your website.
3. An AnyTrack account with a paid plan.
4. A supported conversion source—such as Shopify,
   ClickFunnels, or any affiliate network integrated into AnyTrack. Check our Integration Catalog to see if yours is supported.

Guide: How to Implement the Facebook Conversion API

This guide will walk you through setting up the Facebook Conversion API using AnyTrack’s direct Facebook integration.
Once complete, head to Facebook’s Event Manager to verify conversions in real-time and review event data.

Facebook Conversion API Next Steps

Your Facebook Business Manager is now integrated with AnyTrack, giving you all the data you need to optimize and enhance your Facebook Ads strategy—just like top agencies.

To further refine your tracking and attribution, consider adding a Facebook tracking template
to your ads. This automatically populates standard UTM parameters in your URLs, ensuring more robust data and seamless campaign analysis.

utm_source=facebook&utm_medium=cpc&utm_content={{adset.name}}&utm_campaign={{campaign.name}}&utm_term={{ad.name}}&utm_id={{campaign.id}}&ad_id={{ad.id}}&adset_id={{adset.id}}&placement={{placement}}&site_source_name={{site_source_name}}