Product — AnyTrack Blog

Modern marketers don’t operate in silos. Your campaigns run across Meta, Google, TikTok, and more. Your funnel starts on one page and converts on another. You need clear attribution and consistent signals — across every channel. Until now, your options were limited: The Basic Plan didn’t support the integrations you needed. The Personal Plan supported […]

Unanimously different! Attribution was once a walk in the park for those solely focused on Facebook, while a challenging endeavor for those navigating the multichannel marketing landscape. But then, Apple introduced the App Tracking Transparency with iOS14, and overnight, attribution became a nightmare for everyone. It’s time to change that. We’ve reimagined the entire process, […]

Wrapping up 2020 is not going to look like last year, and by a looong shot! 2020 was by far one of the strangest, challenging, and interesting year.

As we announced a couple of weeks ago, AnyTrack went through a major update last week. This update was necessary to allow additional features we wanted to introduce, such as reporting, standardized events and a new tracking method. Good news! The release went through with nearly zero incident. While this release was mostly about the […]

Conversion Data Mapping is part of the foundations of your data driven marketing campaigns.

A Postback URL (AKA server to server pixel) is used in digital marketing to pass conversion data between a merchant and a marketer.

It’s been about 6 months since AnyTrack platform is up and running, and it’s time to make some pricing adjustments. Don’t worry tough. You’re going to pay less and get more.

When your advertiser or merchant doesn’t support any form of postback tracking, your last option is to import manually the conversions into your marketing system. AnyTrack lets you use Zapier in order to automate offline conversion tracking.

Integrating an affiliate network can be a daunting process. What parameters do you add to the offer links, what parameters do you add to the postback URLs? Which protocols are supported by a network versus an other? Eventually finding the right information, and ensuring it’s up to date can be a very time consuming task. […]

Webhooks are notifications that applications like Mailchimp, can post to an URL. These notifications carry data, which you can then import into other applications.

Conversion tracking is the most important measurement that helps digital marketers optimize their campaigns. This post will help you understand the tracking challenges and solve them with a single line of code!