How to Track 2020 Roller-coaster?

220 roller Coaster
Wrapping up 2020 is not going to look like last year, and by a looong shot! 2020 was by far one of the strangest, challenging, and interesting year.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

I don’t know for you, but when I look back at 2020, I’ve got a very mixed feeling.

As usual, the digital marketing space has evolved at fast pace!. How would it not? Seeing face masks all over CNN, and top publishers led to, once again stricter rules for advertisers. Masks aside, more tracking restrictions have been introduced by Safari, Chrome, and Firefox. And that’s certainly not the end!

Advertising agencies have suffered, and later gained from the COVID-19 pandemic, but besides the billionaires who got really richer during the pandemic, it’s fair to say that we all went through a real roller-coaster!

How billionaires saw their net worth increase by half a trillion dollars during the pandemic!

The US elections drove the CPM to their highest levels due to unprecedented political ad budgets mixed up with the Holiday seasons.

And finally let’s not forget how the complexity of 2020 turned the Facebook Ad review system into some sort of a blind regulator. Often closing and re-opening Facebook Business accounts for no particular reasons or events. 

As a platform, we could see these events happening in live. Whether massive traffic drops, or surges in conversion rates. When aggregating the data, even at our level we could see very clear trends.

Yet, the most interesting, and perhaps even enlightening thing we noticed relates to a key feature we released this year.

The ability to simultaneously sync your conversion data across all your pixels, and analytics, both client side, AND SERVER-SIDE.

In a nutshell, what we discovered is that agencies leveraging this feature, were able to overcome the traffic bumps, in a much smoother way than those using one or two pixels.

The complexity of this feature lies in the fact that you need to orchestrate both client side, and server side events. 

In other terms, events happening on the browser, and conversions happening away from the browser. For example, your CRM, a payment solutions, or an affiliate program.

How did this feature help these smart marketers?

When your audience data is perfectly in sync across your different pixels, you have the ability leverage your audiences, in each ad networks. But that’s not all! Because the audience data is segmented according to each conversion goal, marketers can reach the customers, wherever he needs, and with the message that will push toward the right objective.

While losing your Facebook Business account is unfortunate (even if temporarily), having the ability to keep reaching your audiences on Taboola, Google Ads, Outbrain or Bing, gives you the agility to pivot, whenever you hit a bump on the road.

Recap of what we released in 2020:

Integrations
Facebook Conversion API
Allows you to send to the Facebook Pixel your server events – From API, CRM, Affiliate Networks, eCommerce
Integrations
Integrations
Bing Ads Server-Side Conversion Tracking
Direct integration, no need to use the offline conversion import or struggle with any coding. It’s fully automated, and works for both conversions, and building custom audiences. Learn how to run an affiliate campaigns in Microsoft Advertising (FKA Bing Ads), with zero code or tech needed.
Integrations
The best affiliate programs are integrated in AnyTrack
Integrations
50+ Affiliate Networks
We crossed the 50 Affiliate Networks integrations. Now it’s even easier to connect with your favorite affiliate networks.
Integrations
hasoffers
Integrations
10+ Affiliate Management platforms integrations
Tune (hasoffers), Cake, HitPath, Post Affiliate Pro, LeadByte, CellXpert, Affise, Income Access, Refersion, Phonexa.
Integrations
Integrations
Taboola Partners
Taboola full Server Side tracking, for both for ad tracking, and audience building. AnyTrack joined the Taboola Tracking Partners program.🚀
Integrations
Automation
AutoScan
The latest addition to the AutoTag & AutoTrack features. A crawler that automatically checks and tag outbound links that do not have affiliate networks attributes.
Automation
Data Management
Conversion Events Names
Standardisation of Conversion Events naming policy to align with Facebook, and other ad networks.
Data Management
Data Management
Conversion Data Mapping
Now you can map conversions types in AnyTrack with conversion types in your pixels.
Data Management
clickfunnels
Advanced Tracking
Advanced Funnels Integration
Advanced funnel and dynamic forms integrations: LeadsHook, ClickFunnels, TypeForm
Advanced Tracking
Automation
Webhooks V1.0
Release of a new webhook version, so you can use more conversion data when sending events to zapier, integromat or any other api endpoints.
Automation
Automation
Pixel management
Very much like Google Tag Manager (less all the tech stuff and configurations) now you can let AnyTrack load all your pixels.
Automation
Advanced Tracking
Custom Events & Triggers
If you would like to fire custom events, and have better control of your event data, you have now the ability to fire any type of conversions, and from anywhere.
Advanced Tracking
Data Management
Audience Data Orchestration
A full orchestration of your conversion data across your pixels and analytics, so you can improve your campaign ROAS, discover new marketing opportunities, and make your data really work for you.
Data Management

Audience Data Orchestration

This is the feature we are the most proud of, as it really gives such a kick to your campaigns! It’s like feeding big brother with the most juicy intel, so it can help you grow.

In more traditional words:

A full orchestration of your conversion data across your pixels and analytics, so you can improve your campaign ROAS, discover new marketing opportunities, and make your data really work for you.

Not sure how data can work for you?

Here are some of our top articles that outlines the type of marketing flows you can run.

How to combine native ads with Google Ads retargeting campaigns.

The Native Ads Retargeting Strategy You Haven’t Yet Heard of

Learn how to combine Taboola with Google Remarketing for explosive results!

0 comments
SEO Facebook Retargeting featured image

Facebook Retargeting Ads Tactics SEO’s Wish They Knew

Learn how to leverage your existing SEO data to run powerful Facebook retargeting campaigns.

0 comments

The Top 5 Reasons that get your Facebook Ad account disabled

If you’re in the performance marketing industry, chances are that you’ve had your Facebook ad account disabled more than once, and without any clear explanations. In this post, you will get some insights about the Facebook automated review process, how to protect your account and avoid the fatal sentence.

0 comments

GET STARTED WITH aNYTRACK

START FREE - SETUP IN MINUTES

More To Explore

Laurent Malka

Laurent Malka is the Co-Founder of Anytrack. He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.