What We Deliver
Instant Signals
WooCommerce purchases reach Microsoft Ads in seconds through the Conversion API, so its algorithm learns faster.
True Conversions
Deduplication counts each WooCommerce order once in Microsoft Ads. No inflated metrics, no wasted ad spend.
Enriched Events
Every WooCommerce purchase carries product, revenue, and customer data. Microsoft Ads optimizes on order value.
Resilient Data
Server-side tracking from WooCommerce bypasses blockers, so Microsoft Ads gets the purchases its pixel misses.
Contextual Journey
Full path from WooCommerce cart to checkout attached. Microsoft Ads sees what drove each purchase.
Granular Audiences
Build Microsoft Ads segments from every WooCommerce event. Target high-AOV buyers, not just site visitors.
Built for Marketers. Built for Their AI.
Your stack already holds the conversion data Google, Meta, and TikTok need. The problem is the journey: cross-domain hops, iOS, and ad blockers swallow signals before they reach each platform's AI. The bidding engines optimize against the wrong picture. Your budget pays for it.
AnyTrack closes that gap. The Tracking Tag collects click IDs, page views, and form submissions in the browser. AnyTrack tracks sales and leads server-side through postbacks, webhooks, and APIs, beyond the reach of ad blockers and iOS. It merges both streams, attributes each conversion to the click that caused it, and sends it to every connected ad platform's Conversion API. So the AI you're already paying for can do the job it was built to do.
What customers say about AnyTrack
One stop shop for tracking needs
AnyTrack has significantly improved our tracking accuracy and efficiency, making it the perfect tool for eCommerce businesses looking to streamline their marketing efforts.
Povilas, eCommerce Shop Owner
Transformed Campaign Accuracy for an E-Commerce Marketer
Facebook is not accurate, and therefore external software solutions are required. AnyTrack is the top-notch solution that delivers where it matters most, proving true on its promises without breaking the bank.
Philipp, E-Commerce Marketer
How AnyTrack Works
How AnyTrack Works
Features That Drive Growth
Multi-Currency
Sync WooCommerce purchases across currencies and regions. Clean reporting per market.
UTM & Click IDs
UTMs and click IDs auto-tagged so every WooCommerce sale ties back to a Microsoft Ads ad.
Server-Side
WooCommerce purchases tracked server-to-server. Survives ad blockers, ITP, and cookie loss.
Event Mapping
Map WooCommerce events to Microsoft Ads expected names automatically. No CSV uploads.
Audience Sync
Build Microsoft Ads audiences from WooCommerce buyers. Higher engagement, lower CAC.
Privacy-Aligned
GDPR, CCPA, and iOS aligned. First-party signals from WooCommerce reach Microsoft Ads.
One WooCommerce Integration. Every Ad Platform.
You connect WooCommerce once. AnyTrack sends the same attributed conversions to Microsoft Ads and every other platform you buy traffic on. No new tags, no duplicate setup.
WooCommerce + Facebook Ads
Sharper targeting, smarter delivery, faster scaling: AnyTrack feeds Meta the enriched first-party conversions its own tracking misses.
WooCommerce + Google Ads
Smart Bidding is only as smart as the data it gets: AnyTrack feeds Google Ads real sales, not proxy clicks, so you scale what actually converts.
WooCommerce + ChatGPT Ads
Feed ChatGPT Ads your real sales: AnyTrack sends each conversion through the Conversion API with the OpenAI click reference, so bidding learns who buys.
WooCommerce + TikTok Ads
Teach TikTok's algorithm who actually buys: AnyTrack sends it accurate real-time conversions, so delivery and audiences improve with every sale.
WooCommerce + Outbrain
Scale the content ads that make money: AnyTrack attributes every conversion back to the Outbrain campaign that drove it.
WooCommerce + Taboola
Know which content actually converts: AnyTrack sends Taboola real conversion data automatically, so you scale the winners and cut the rest.
WooCommerce + Google Analytics 4
Reports that finally match reality: AnyTrack streams attributed conversions into GA4 across every traffic source.
Drive Multi-Channel Marketing
Every conversion. Every ad platform's AI. Fed automatically.
Faster AI Learning
Real-time, server-side conversion signals reach Google, Meta, and TikTok. Their AI learns what works sooner.
Smarter Audiences
Feed every ad platform first-party customer data. Their AI finds buyers like your best ones.
Closed-Loop ROAS
Every click, lead, and sale tied back to the ad that drove it. One source of truth across your stack.
Starter
Ideal for DTC brands with one Shopify or WooCommerce store: plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
All Free features, plus:
-
100k sessions/mo
-
All 7 ad platforms
-
All 100+ integrations
-
Real-time Conversion API
-
Real-time audience sync
-
Automatic deduplication
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
-
500k sessions/mo
-
3 websites
-
Cross-domain tracking
-
Google Analytics 4
-
2 outgoing webhooks
-
Custom conversions
-
Custom integrations
Advance
Built for high-volume eCommerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions/mo
-
10 websites
-
10 team members
-
Unlimited Conversion API
-
Multiple ad accounts
-
Dedicated support
Starter
Ideal for DTC brands with one Shopify or WooCommerce store: plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
All Free features, plus:
-
100k sessions/mo
-
All 7 ad platforms
-
All 100+ integrations
-
Real-time Conversion API
-
Real-time audience sync
-
Automatic deduplication
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
-
500k sessions/mo
-
3 websites
-
Cross-domain tracking
-
Google Analytics 4
-
2 outgoing webhooks
-
Custom conversions
-
Custom integrations
Advance
Built for high-volume eCommerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions/mo
-
10 websites
-
10 team members
-
Unlimited Conversion API
-
Multiple ad accounts
-
Dedicated support
Frequently asked questions
FAQ About the Microsoft Ads and AnyTrack integration
FAQ about the WooCommerce and AnyTrack integration
ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase, and Upsell events from your WooCommerce store. The Tracking Tag collects browser-side events; server-side events fire when the order is completed and are sent to your connected ad platforms via Conversion API.
Optimizing Microsoft Ads campaigns with WooCommerce using AnyTrack
Yes. AnyTrack tracks WooCommerce conversions and sends them to Microsoft Ads server-side, with event attributes and hashed customer data, so Microsoft Ads works from real conversions.
AnyTrack tracks WooCommerce conversions server-side, so they keep flowing when ad blockers or iOS restrictions block client-side events. AnyTrack sends each conversion to Microsoft Ads with its original ad click.
AnyTrack feeds audiences on Facebook Ads, Google Ads, and TikTok Ads. Each WooCommerce event can seed a retargeting audience, and on Facebook Ads and TikTok Ads a lookalike too. Other platforms use the same events to steer delivery.
Yes. AnyTrack tracks conversions server-side, so they keep flowing when iOS or Safari limits client-side events. The Data Store keeps each session's ad click, so a conversion that arrives days later still finds its campaign.
Is AnyTrack for me?
eCommerce marketers who run paid ads for their own store, from a solo shop to a high-volume brand. AnyTrack ties each order to the ad that earned it and sends it to every connected ad platform.
The Campaign Report shows which campaigns drive sales and revenue, with a First and Last Ad Click attribution toggle. AnyTrack also sends each conversion to your ad platforms, so their bidding learns from real outcomes.
Yes. Setup is no-code: add the Tracking Tag, connect WooCommerce, and choose which events each ad platform receives.
AnyTrack stores every event before it sends it. When WooCommerce reports an order days after the click, AnyTrack sends it to Microsoft Ads with the original ad click. Tools that only forward events lose that context.
Setup and Integration
Three steps: add the Tracking Tag to your site, connect WooCommerce in the Integration Catalog, and connect Microsoft Ads under Tracking Pixels. The Onboarding Wizard scans your site and finds the integrations in your stack.
Yes. From the Starter plan, one property connects all 7 ad platforms: Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, ChatGPT Ads, Taboola, and Outbrain. AnyTrack sends each mapped event to every connected platform at the same time.
The Tracking Tag loads asynchronously, so it does not block page rendering. A global CDN serves it, and browsers cache it for repeat visitors.
No. AnyTrack runs alongside your CRM, analytics, and campaigns. From the Starter plan, confirm AnyTrack delivers conversions, then remove any other pixel or native integration that sends them, so each counts once. On Free, keep your existing pixels.
Pricing
Plans are priced by monthly sessions and properties. The Free plan includes 5,000 sessions, and paid plans start at $100/month. See pricing for each plan's limits.
Paid plans keep tracking, and AnyTrack bills the extra sessions per 1,000: $0.40 on Starter, $0.30 on Personal, and $0.20 on Advance. The Free plan stops tracking at its limit of 5,000 sessions.
Yes. Pick Starter, Personal, or Advance, and you get a 14-day free trial of that plan. The trial needs your payment details. You aren't charged during the trial, and you pay nothing if you cancel before it ends. Or start on the Free plan: it costs nothing and needs no credit card.
No. Plans bill monthly or yearly. You can cancel at any time and move between paid plans from your dashboard.
See how other marketers achieve growth with AnyTrack
+
Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp Orel
+
AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo Rumjanek
+
Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
+
Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick Sherwood
+
Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
