Analytics

Google Analytics Integration

Google Analytics is only as good as the data you feed it. Most setups starve it. AnyTrack feeds it everything: every conversion, from every source, enriched and delivered server-side.

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Feeding cleaner data to ad platforms for 1,000+ brands

What We Deliver

The Right Data

Every conversion from every source lands in Google Analytics, even the ones browsers block or that happen off-site.

The Right Manner

Delivered through Google's Measurement Protocol, deduplicated and enriched, so every number in your reports holds up.

One Source of Truth

Paid, SEO, email, and affiliate results in one property. Stop reconciling four dashboards every Monday.

Google Analytics

Google Analytics works for every marketer, whether you run paid, SEO, or affiliate campaigns, and it's only as good as the data it receives. The AnyTrack Google Analytics integration sends your conversion data to Google Analytics server-side through the Measurement Protocol. AnyTrack collects conversions from 100+ platforms (affiliate networks, eCommerce platforms, CRMs, and APIs), enriches each event with attribution and customer context, and streams it into the property and data stream you choose. Conversions that never fire in a browser, like affiliate postbacks and CRM lifecycle updates, still land in your reports. Your existing Google Analytics tag stays exactly where it is; AnyTrack fills in what it can't see.

Send Every Conversion To Google Analytics

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14-day free trial · No credit card · No developer needed

Features That Drive Growth

No-Code Setup

Connect with Google Login, pick your property and data stream, map your events. Live in minutes.

Server-Side Events

Events reach Google Analytics from AnyTrack's servers. Ad blockers and iOS restrictions can't stop them.

Beyond the Browser

Affiliate postbacks and CRM updates never touch your site. AnyTrack sends them to GA4 anyway.

Event Mapping

Choose which AnyTrack events go to Google Analytics and how they're named on the GA4 side.

Keeps Your Tag

Works alongside your existing Google Analytics setup. Nothing to remove, nothing to rebuild.

Real-Time Flow

Watch events hit GA4 DebugView in under a minute. Validate your setup before you leave the screen.

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Google Analytics Playbooks

Step-by-step setups that put real conversion data into Google Analytics.

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Track Affiliate Commissions in Google Analytics

Commissions live in network dashboards while Google Analytics shows sessions with zero revenue. Stream every payout in server-side, attributed to its true source.

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Turn Taboola Traffic Into Google Ads Audiences

Most native readers leave before buying, and Google never meets them. Stream every click and posted-back sale into GA audiences your Google Ads campaigns can retarget.

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Understand Multi-Channel Marketing

See how every channel really performs, in the analytics platform you already trust.

See Who Buys

Google's demographic and interest reports show who actually buys, so you can sharpen audiences and targeting.

Validate Funnels

Compare AnyTrack's ad-click attribution with Google's all-source view. Confirm a funnel works before you scale it.

One Clear View

Paid, organic, email, and affiliate conversions land in one property. See the whole journey, not one channel at a time.

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Simple, Transparent Pricing

Monthly

Annually (get 2 months free)

Free

Prove your tracking works: connect one site, one ad platform, and one conversion source, and see your true ROAS in real time.

/mo

Billed monthly

Start tracking free

Free forever

Features:

5,000 sessions/mo
1 website
1 ad platform integration
1 conversion source
Real-time ROAS reports

Starter

For marketers running paid campaigns on one site. Unlock every integration and send real-time conversions to all your ad platforms.

$100

/mo

Billed monthly

Start tracking free

14 day free trial

All Free features, plus:

100k sessions/mo
All 6 ad platforms
All 100+ integrations
Real-time Conversion API
Real-time audience sync
Automatic deduplication

Frequently Asked Questions

FAQ About Google Analytics

Is AnyTrack for me?

Pricing

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Customer Stories

See how other marketers achieve growth with AnyTrack

Enhanced DTC Brand's Facebook Ad Campaigns

If you're in need of an easy, economical, and effective tracking solution, AnyTrack should be your go-to. It's all about accurate tracking, which is critical for truly attributing sales.

Overall Rating:

5/5

DTC Brand

Philipp

AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges

AnyTrack delivered exactly what it promised, making tracking accurate and effortless in the face of evolving digital challenges. It’s a must-have for any marketer!

Overall Rating:

4.5/5

CEO of Ad Agency

Rodrigo

Enhanced Conversion Tracking for a Media Buyer

I love the real-time reports! It's amazing what AnyTrack has done for the accuracy of my campaign tracking, making it an indispensable tool for media buyers.

Overall Rating:

4.5/5

Media Buyer specializing in acquisitions

Kenneth

Transformed an eCommerce Marketer's Multi-Channel Tracking

AnyTrack not only provides unparalleled setup and ease of use, but its integration capabilities and conversion accuracy are unrivaled. It’s a must-have for any marketer serious about data-driven growth.

Overall Rating:

5/5

eCommerce Marketer

Roderick

Simplifying Complex Campaigns

Anytrack is almost totally automatic in terms of setup, and its accurate reporting is invaluable. It's the key to a smoother, more productive marketing experience.

Overall Rating:

4.5/5

Affiliate Marketing Agency

Valentina