Analytics
Google Tag Manager Integration
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Google Tag Manager collects events from any platform. Send them to AnyTrack from your dataLayer, and it enriches every conversion and delivers it to your ad platforms through the Conversion API, no ad tags to wire by hand.
Feeding cleaner data to ad platforms for 1,000+ brands
What We Deliver
Send Anything In
Trigger events and shape the dataLayer to send conversions to AnyTrack from any platform, native integration or not.
Stored & Enriched
AnyTrack stores each event and enriches the next with the identity and attribution it already holds.
Delivered for You
Enriched conversions ship to Meta, Google, and TikTok through their Conversion API. No ad tags to wire in GTM.
Google Tag Manager
Google Tag Manager is where you already collect events from every platform, including ones with no native AnyTrack integration like Shopware, BigCommerce, Magento, and PrestaShop. The catch is that wiring ad-platform tags and the Conversion API by hand in GTM gets complex fast. So let each tool do what it's best at. Use GTM to trigger events and shape the dataLayer to send conversions to AnyTrack. From there AnyTrack takes over: it stores every event, enriches each one with the identity and attribution it already holds, deduplicates, and delivers the conversion to Meta, Google, and TikTok through their Conversion API. No ad tags to manage, no Conversion API to configure. It's an advanced setup, and it makes GTM and AnyTrack together far easier than GTM alone.
How Anytrack works
How Anytrack works
Features That Drive Growth
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No Tag Maze
Stop wiring ad-platform tags and the Conversion API by hand in GTM. AnyTrack handles the full instrumentation.
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dataLayer In
Fire AnyTrack events from the dataLayer triggers you already built. Purchase, AddToCart, ViewContent, or custom.
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Stateful Enrich
AnyTrack stores every event and enriches the next with identity, click IDs, and attribution before it ships.
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One Conversion API
One connection sends enriched conversions to Meta, Google, and TikTok. No per-platform Conversion API to configure.
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Any Source
Shopware, BigCommerce, Magento, PrestaShop: if it pushes to the dataLayer, AnyTrack can track it.
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For Advanced Setups
Built for teams comfortable in GTM and the dataLayer who want full control over what they send.
Drive Multi-Channel Marketing
One tag. Every ad platform's AI fed in real time.
Faster AI Learning
Real-time, server-side conversion signals reach Google, Meta, and TikTok. Their AI learns what works sooner.
Smarter Audiences
Feed every ad platform first-party customer data. Their AI finds buyers like your best ones.
Closed-Loop ROAS
Every click, lead, and sale tied back to the ad that drove it. One source of truth across your stack.
Starter
For marketers running paid campaigns on one site. Unlock every integration and send real-time conversions to all your ad platforms.
/mo
Billed monthly
All Free features, plus:
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100k sessions/mo
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All 6 ad platforms
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All 100+ integrations
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Real-time Conversion API
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Real-time audience sync
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Automatic deduplication
Personal
For marketers scaling multiple websites. Add cross-domain tracking, Google Analytics, webhooks, and custom integrations across 3 websites.
/mo
Billed monthly
All Starter features, plus:
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500k sessions/mo
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3 websites
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Cross-domain tracking
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Google Analytics 4
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2 outgoing webhooks
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Custom conversions
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Custom integrations
Advance
For high-volume teams and agencies. Run 10 websites and 3M sessions with unlimited Conversion API integrations and dedicated support.
/mo
Billed monthly
All Personal features, plus:
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3M sessions/mo
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10 websites
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10 team members
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Unlimited Conversion API
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Multiple ad accounts
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Dedicated support
Starter
For marketers running paid campaigns on one site. Unlock every integration and send real-time conversions to all your ad platforms.
/mo
Billed monthly
All Free features, plus:
-
100k sessions/mo
-
All 6 ad platforms
-
All 100+ integrations
-
Real-time Conversion API
-
Real-time audience sync
-
Automatic deduplication
Personal
For marketers scaling multiple websites. Add cross-domain tracking, Google Analytics, webhooks, and custom integrations across 3 websites.
/mo
Billed monthly
All Starter features, plus:
-
500k sessions/mo
-
3 websites
-
Cross-domain tracking
-
Google Analytics 4
-
2 outgoing webhooks
-
Custom conversions
-
Custom integrations
Advance
For high-volume teams and agencies. Run 10 websites and 3M sessions with unlimited Conversion API integrations and dedicated support.
/mo
Billed monthly
All Personal features, plus:
-
3M sessions/mo
-
10 websites
-
10 team members
-
Unlimited Conversion API
-
Multiple ad accounts
-
Dedicated support
Frequently Asked Questions
FAQ About Google Tag Manager
Is AnyTrack for me?
Whether managing PPC, social, or display ads, you will thrive with AnyTrack. If you want better tracking and ROI, we've got you covered.
AnyTrack provides detailed multi-channel attribution, showing exactly which campaigns drive leads and sales, so you can optimize results fast, and according to each stage of your funnels.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
While many tools promise seamless tracking, few truly deliver. AnyTrack stands out by automating the entire process — from Google Tag Manager integration to data syncing and attribution — across all channels. We make sure your data is accurate, up-to-date, and actionable, eliminating the manual work that slows you down.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won't stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
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