Laurent Malka

Laurent Malka is the Co-Founder of Anytrack. He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.

Discover the guide to tracking Conversions with Webhooks

How to track conversions with webhooks

Webhooks are to growth hackers what postback urls are to performance marketers. They are the ultimate #nocode api connectors leveraged to get maximum marketing flexibility, automation, and data insights..

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how successful media increased facebook ads ROAS by 115% with AnyTrack and facebook conversion api

Successful Media Doubled its ROAS with the Facebook Conversion API and AnyTrack

Facebook is one of the best traffic sources for performance marketers. There’s no shortage of inventory, a myriad of targeting options, ad formats, and users can be easily reached across devices, apps, and platforms.
However, in order to leverage the Facebook Ad platform and get a fair chance to reach the right audiences, marketers must feed their Facebook Pixel with quality conversion and audience data.

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neil patel quote about advanced affiliate marketing strategies

Top Reasons AnyTrack is on Neil Patel’ Blog

When Neil Patel writes about advanced affiliate marketing strategies, he usually comes up with very interesting insights. If you’re not familiar with him, he is probably one of the most famous digital marketers, founder, investor, and blogger. Most of us

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AnyTrack release notes september 2020

New features we shipped in September 2020!

As we announced a couple of weeks ago, AnyTrack went through a major update last week. This update was necessary to allow additional features we wanted to introduce, such as reporting, standardized events and a new tracking method. Good news!

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The best affiliate programs are integrated in AnyTrack

The Best Affiliate Programs For Smart Marketers

Whether you’re just starting out as a blogger or are already an experienced marketing professional, affiliate marketing is one of the best ways to build an additional revenue stream. The best affiliate marketing programs can pay up to 60% of

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