Laurent Malka

Laurent Malka is the Co-Founder of Anytrack. He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.

Google Analytics GA4 and AnyTrack integration
Data Driven Marketing
Laurent Malka

Unleash Your Marketing Data with AnyTrack and Google Analytics GA4

Data-driven marketing is pivotal for digital success, and Google Analytics GA4 is at its forefront. However, while GA4 excels in web traffic analysis, integrating conversions from platforms like CRM, affiliate networks, and eCommerce can be complex. Enter AnyTrack, bridging this technical gap with its robust integrations, making data import seamless. Dive into our guide on the AnyTrack and GA4 integration.

Google Analytics GA4 and AnyTrack integration
Affiliate Marketing
Laurent Malka

GA4 For Affiliate Marketing

Supercharge Your Affiliate Marketing: Harnessing the Power of AnyTrack and Google Analytics GA4 Integration.

This is the traffic and conversion tracking flow that highlight how conversion data can be sent from hubspot to google ads and facebook ads through webhooks and anytrack.
Data Driven Marketing
Laurent Malka

Maximize ROAS with Customer Lifecycle Conversion Tracking

Discover how to track and attribute your customer lifecycle with ad platforms like Google Ads and Facebook Ads. This comprehensive guide shows you how to use AnyTrack to send conversion data and audience data through each respective Conversion API, and outlines the traffic and data flow between ad networks, your website, and Hubspot CRM. Learn how to optimize your ad spend and improve your ad campaign attribution by mapping events to conversion actions and audiences.

top conversion tracking concepts to supercharge your marketing
Data Driven Marketing
Laurent Malka

The 10+ Essential Conversion tracking Concepts

Learn about the most important tracking concepts so you can improve your marketing by implementing advanced data driven marketing strategies.

conversion tracking facts
Data Driven Marketing
Laurent Malka

10 Useful Conversion Tracking Facts

Discover 10 conversion tracking facts that when overlooked, will cost you time, money and a good chunk of your campaign’s ROI.

Discover the guide to tracking Conversions with Webhooks
Automation
Laurent Malka

How to track conversions with webhooks

Webhooks are to growth hackers what postback urls are to performance marketers. They are the ultimate #nocode api connectors leveraged to get maximum marketing flexibility, automation, and data insights..

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