Conversion Data & Optimization Blog

If you’ve ever felt boxed in by your tech stack or frustrated that your data lives in silos, we’ve got good news: webhooks are the escape hatch. They’re the invisible wires that connect your tools, automate your workflows, and let your data flow exactly where it needs to go. And when you pair that with […]

Modern marketers don’t operate in silos. Your campaigns run across Meta, Google, TikTok, and more. Your funnel starts on one page and converts on another. You need clear attribution and consistent signals — across every channel. Until now, your options were limited: The Basic Plan didn’t support the integrations you needed. The Personal Plan supported […]

UTM tracking is more than just slapping on some parameters. It’s an art form. But what if your current template is more like a doodle than a masterpiece? Let’s dive into the world of perfect UTM tracking parameters.

Data-driven marketing is pivotal for digital success, and Google Analytics GA4 is at its forefront. However, while GA4 excels in web traffic analysis, integrating conversions from platforms like CRM, affiliate networks, and eCommerce can be complex. Enter AnyTrack, bridging this technical gap with its robust integrations, making data import seamless. Dive into our guide on the AnyTrack and GA4 integration.

Unanimously different! Attribution was once a walk in the park for those solely focused on Facebook, while a challenging endeavor for those navigating the multichannel marketing landscape. But then, Apple introduced the App Tracking Transparency with iOS14, and overnight, attribution became a nightmare for everyone. It’s time to change that. We’ve reimagined the entire process, […]

Supercharge Your Affiliate Marketing: Harnessing the Power of AnyTrack and Google Analytics GA4 Integration.

At AnyTrack, we’re dedicated to making your marketing analytics more intuitive, efficient, and profitable. We’re excited to announce a series of new features and enhancements designed to bring your analytics game to the next level.

Discover how to track and attribute your customer lifecycle with ad platforms like Google Ads and Facebook Ads. This comprehensive guide shows you how to use AnyTrack to send conversion data and audience data through each respective Conversion API, and outlines the traffic and data flow between ad networks, your website, and Hubspot CRM. Learn how to optimize your ad spend and improve your ad campaign attribution by mapping events to conversion actions and audiences.

Learn about the most important tracking concepts so you can improve your marketing by implementing advanced data driven marketing strategies.

Discover how to implement the Facebook Conversion API in minutes, and instantly start improving your Facebook Ads campaigns.

Learn how AnyTrack helps Shopify owners overcome the iOS 14 attribution challenges with the Facebook Conversion API.

Google Ads enhanced conversions now available in AnyTrack.

When you cannot pass the anytrack click id to a third party platform, you can now use an external id from the third party platform to track conversions back to AnyTrack.

We added new functionalities and more control to the cross domain tracking features.

Discover the new Facebook Ads reporting tools. From Campaign reports to the ad level report, you can see your ad performances, conversions, and ROAS, whether facebook has attributed the conversions in Ads manager or not.

Discover 10 conversion tracking facts that when overlooked, will cost you time, money and a good chunk of your campaign’s ROI.

Webhooks are to growth hackers what postback urls are to performance marketers. They are the ultimate #nocode api connectors leveraged to get maximum marketing flexibility, automation, and data insights..

Facebook is one of the best traffic sources for performance marketers. There’s no shortage of inventory, a myriad of targeting options, ad formats, and users can be easily reached across devices, apps, and platforms. However, in order to leverage the Facebook Ad platform and get a fair chance to reach the right audiences, marketers must feed their Facebook Pixel with quality conversion and audience data.

Marketing Orchestration is something that can be quite hard to wrap your head around if you are trying to do it yourself for the first time. It’s basically a complex system that will help you automate marketing, based on data.

Wrapping up 2020 is not going to look like last year, and by a looong shot! 2020 was by far one of the strangest, challenging, and interesting year.

How often do you review your website’s monetization methods? Is it a common practice of yours or something you rarely do? Regardless if you’ve been in a niche for years, I highly recommend periodically reviewing your monetization methods so you can compare what you’re doing vs what the top competitors or market leaders are doing. […]

Return on Ad Spend (ROAS) isn’t just another marketing metric—it’s the difference between profitable growth and burning through your advertising budget. For performance-driven businesses, especially affiliates whose success depends entirely on campaign efficiency, tracking ROAS down to the cent determines whether you can scale profitably or get stuck competing for scraps. What is ROAS? Understanding […]

We all get a lot of emails. As customers, that means we have to sift through dozens of messages every single day. As email marketers, that means we have to do something to stand out amongst the dozens of messages our customers are receiving.

When Neil Patel writes about advanced affiliate marketing strategies, he usually comes up with very interesting insights. If you’re not familiar with him, he is probably one of the most famous digital marketers, founder, investor, and blogger. Most of us come across his posts, tweets, or youtube videos on a regular basis. Some people like […]

Affiliate Marketing should be treated like any other serious online business. There are affiliate marketing tools that are absolutely essential to get started, and there are ones that are recommended at later stages to help you scale hard and fast once you hit certain revenue levels. Your toolkit will expand as your business grows. Regardless […]

One thing I love about affiliate marketing is its versatility. There are infinite ways to monetize a website with affiliate marketing. By now you should know what is affiliate marketing & how it works. If not, check out our recent post here. In today’s post, you’ll learn how to start affiliate marketing in 3 easy […]

It all started in 1989, when the world’s first internet marketer, William J. Tobin launched his first affiliate program on the Prodigy Network. He was the founder of PC Flower & Gifts and paid the Prodigy Network a commission on every sale that was generated for him. Just a few years later, the Prodigy Network […]

Learn how to combine Taboola with Google Remarketing for explosive results!

As we announced a couple of weeks ago, AnyTrack went through a major update last week. This update was necessary to allow additional features we wanted to introduce, such as reporting, standardized events and a new tracking method. Good news! The release went through with nearly zero incident. While this release was mostly about the […]

Facebook retargeting guide for affiliate marketers & SEO-driven businesses. Build custom audiences, track conversions & boost ROI with AnyTrack.

Are you making a living or earning a portion of your income through affiliate marketing? If you are, there’s a good chance you’ve joined multiple affiliate platforms. This is great as you have the chance to promote a lot of companies, but can also be challenging when it comes to tracking and attributing conversions. In […]

Whether you’re just starting out as a blogger or are already an experienced marketing professional, affiliate marketing is one of the best ways to build an additional revenue stream. The best affiliate marketing programs can pay up to 60% of the value of each sale. Affiliate marketing income forms a large part of website revenues […]

Conversion Data Mapping is part of the foundations of your data driven marketing campaigns.

A Postback URL (AKA server to server pixel) is used in digital marketing to pass conversion data between a merchant and a marketer.

Working with data can be complex, especially when you need this data to flow across your marketing ecosystem. But what if you get everything right, but can’t read your Google Analytics reports?

During the past couple of weeks, we’ve seen interesting marketing flows, customers twisting their arm instead of simply following the standard steps. Eventually, some of the support requests and the demo we ran, led us to enhance the platform to cover more marketing flows.

If you’re in the performance marketing industry, chances are that you’ve had your Facebook ad account disabled more than once, and without any clear explanations. In this post, you will get some insights about the Facebook automated review process, how to protect your account and avoid the fatal sentence.

It’s been about 6 months since AnyTrack platform is up and running, and it’s time to make some pricing adjustments. Don’t worry tough. You’re going to pay less and get more.

The COVID-19, also called the novel coronavirus, pandemic is affecting all aspects of our lives, globally. It means businesses in our industry are no different so we thought we can help by getting a broader overview of what is still working and what is not when it comes to all facets of online marketing. So we asked our readers at Stacked Marketer, our daily newsletter, to help by filling in a survey. This report is what we found after analysing over 350 answers.

The ongoing coronavirus pandemic is disrupting every part of our lives, from our workplace to the places we go to, how we travel and eventually how we consume. Of course, this has wide-ranging ramifications for digital marketing, starting with traffic, performances and new opportunities. To help you keep on top of what this means for you, […]

The coronavirus outbreak has not just severely impacted the health and well being of people around the world; it has also affected their behavioral patterns and daily routines. It has caused a ripple effect that’s shaken the entire global economy.

When your advertiser or merchant doesn’t support any form of postback tracking, your last option is to import manually the conversions into your marketing system. AnyTrack lets you use Zapier in order to automate offline conversion tracking.

Stop Losing Money on Untracked Conversions – Track Every Affiliate Sale with Precision The only conversion tracking platform built specifically for affiliate marketers who need to sync affiliate conversions with Google Ads, improve ROAS by 300%+, and scale campaigns with complete confidence. Start Tracking Free How it works The Real Problem: You Can’t Track What […]

Integrating an affiliate network can be a daunting process. What parameters do you add to the offer links, what parameters do you add to the postback URLs? Which protocols are supported by a network versus an other? Eventually finding the right information, and ensuring it’s up to date can be a very time consuming task. […]

Webhooks are notifications that applications like Mailchimp, can post to an URL. These notifications carry data, which you can then import into other applications.

Conversion tracking is the most important measurement that helps digital marketers optimize their campaigns. This post will help you understand the tracking challenges and solve them with a single line of code!

More than 50% of advertising campaigns fail due to improper or misusing sales tracking. Your marketing efforts will never reach their full potential if you’re investing in traffic without knowing how its performing, and when you can’t make every click count. Join Joel Bondorowsky (Founder of PPC Designs and PPC Academy professor at SEMRush) for […]

Google Ads tracking for affiliates is a huge challenge for affiliate marketers. This post will show you how to track affiliate conversions in google ads without adding the google ads tracking code or google analytics on the offer thank you page.