Conversion Data & Optimization Blog

The AnyTrack Blog is all about conversion tracking, attribution, and data management. Learn the tricks of the trade, and how you can leverage your data to improve your paid and organic traffic ROI.

A marketer wondering about utm tracking parameters

The UTM Tracking Parameters Saga: When your UTM Tracking Template Goes Rogue 🕵️‍♂️

Laurent Malka September 16, 2023

UTM tracking is more than just slapping on some parameters. It’s an art form. But what if your current template is more like a doodle than a masterpiece? Let’s dive into the world of perfect UTM tracking parameters.

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